Critical Skills & Changing Market DynamicsSDLC Professionals Need to Consider for 2011

Web SeminarWednesday, January 12, 2011

David Mantica

Presentation Agenda

• Macro Economic Trends and Impact on SDLC Professionals

• Compensation Trends for SDLC Professionals• Business Analyst Profession, Trends for 2011• Technology Trends and Impact on SDLC

Professionals for 2011

Economic Trend Summary

• Profit Taking and High Corporate Savings Rate• Efficiency and Productivity over innovation • Fear controlling risk• All equaling a Jobless Recovery

• Lack of innovation basically robs from the future and gives to the current

• GDP doesn’t take into consideration investment in R&D and Training

Future Trends and Potential Impact• Hot topic in US economic policy for 2011, Jobs• Big push #1: Stimulate exports by fixing currency

imbalances– G20 conversation but nothing happened, working with S. Korea first

to fix imbalance, ever wonder why a Hyundai is so inexpensive

• Big push #2: Bond Buying– Push more money to higher risk investments – Push new cash into system– Hope new money in system is used for capital investment– Also trying to control deflation

• Both in the hopes are growing jobs

Impact of Current Macro Economics on SDLC Professionals

• If you are employed• If you are under-employed• If you are unemployed

• Most of growth in 2010 based on government deficit spending. Bond Buying plan could have similar impact of TARP funds

• Growth needs to move to private/commercial spending• One bright spot, retail spending up 1.2% (estimate was

.8%)… holiday season starting early this year

Compensation Trends…Average Salary

• Agile Professionals (2009 late…just starting 2010)– Median salary $91K to $100K

• PM Professionals (Q2 2010)– Median salary $91K to $100K (over 57% make over $90K)

• BA Professionals (Q3 2010)– Average salary US $82,493 / Rest of World $70,237

Compensation Trends…BA 2009/2010• Salary higher (slightly higher between 2008 and 2009)

• Actual raise better than expect raise 2009 (in 2008 only 47% expected a raise for 2009, 56% got one but down side 65% received a raise in 2008)

• Bonus lower but expect higher bonus in 2010 (only 20% received a bonus in 2009, 55% received one in 2008 BUT for 2010 over 50% expect a bonus)

• Expected 2010 salary increase high (over 70% expect a salary increase for 2010)

Summary• Highly compensated• High level of optimism• Growth in IIBA standard use

Compensation Trends…Demographics that Impact Salary

• PMP Certification (across the board)• Gender• Experience • Education

Giving you a picture of skills needed based on results across all three surveys

Age provided interesting picture outside of compensation– Agile– BA– PM

Salary Impacts PM (2010) Agile (2009) BA (2010)

PMP $1,818 7% $7,152.40

Gender $4,412 19% $3,933.21

Education N/A N/A $765.34 per year of ed

Experience PM Exp $1060 per year soft exp $4700 per year BA exp $923.37 per yearHolding PM $782 per year Agile exp $227 per month soft dev $220.74 per yearAge $040 per year using agil $2,522 per year req dev $289.00 per year

CBAP N/A N/A $7,174.40

BA Current Trends…Certification

• What is up with the CBAP designation?

• What will the CCBA do to support BA certification?

• Demographics on certification from surveys– Not as many people are certified we are are led to

believe

% of BAs Holding Certifications

Within the US• PgMP 0.3%• CAPM 0.5%• CSM 1.4%• PMP 7.0%• CBAP 6.7%

Rest of World• PgMP 0.3%• CAPM 0.6%• CSM 0.2%• PMP 4.1%• CBAP 4.2%

BA Current Trends…Too Much Science Not Enough Art

• It seems the focus has been the measurable side of a BA responsibilities…”if it can be measure, it can be monitored and if it can be monitored it is important”– Requirements Elicitation– Requirements Management– Process Models

But missing the growth to becoming a TRUSTED ADVISOR…Enterprise Analysis/Solution Architect

Anecdotal but 95% of people in our classes focus just on the science work…Large retailer example

Enterprise Analysis• Defining Need

– Are there other internal options– Is there a return on investment and what is it– Can the organization do what is requestedBasically building the business case

• Proper Enterprise Analysis drives Executive sponsor behavior – Negotiate need using appropriate analysis techniques on the initial request – Provide leadership to bring disparate executive stakeholders together for informed

project initiation

• Enterprise Analysis is not part of BA responsibilities in some organizations– BA in those organizations are given the project initiate and goal and told the model

the solutions and gather the necessary requirements

Most Critical Skills of a Successful BA within US

10.5% 10.1%

43.8%

32.1%

3.6%

0%10%20%

30%40%50%

Prof. comm.,pres., neg.

skills

Req.elicitation

skills

Enterpriseanal. & bus.

case dev.skills

Req. mgmt.skills

Proc. & datamod. skills

Rest of World

47.6%

27.4%

9.8% 10.5%4.7%

0%10%20%

30%40%50%

Prof. comm.,pres., neg.

skills

Req.elicitation

skills

Enterpriseanal. & bus.

case dev.skills

Req. mgmt.skills

Proc. & datamod. skills

How do you rate your company’s requirements practices today?

US

Poor9.5%

Good36.9%

Very Good15.3%

Excellent2.8%

Fair35.5%

Rest of World

Good36.4%

Fair32.6%

Poor11.3%Very Good

14.9%

Excellent4.8%

Over 50% of respondents believe their companies need to improve the RM practices

What Requirements Practices do you Use today?Requirements Practice US Rest of World

Business Requirements Specifications 59.2% 36.9%

Functional Requirements Specifications 56.4% 35.2%

Use Cases 49.1% 30.2%

Business Process “as is” and “to be” diagrams 43.3% 29.8%

Requirements Traceability 36.5% 21.2%

Prototyping and Simulation 29.5% 19.2%

Requirements Modeling 27.1% 20.7%

Agile Development 26.0% 16.2%

User Stories 22.9% 14.6%

Collaboration through web review 15.0% 6.3%

Requirements practices improving over 2009 –Use Cases had highest increase

What RD/RM software tools useUS

6.6%16.7%

63.2%

4.0%

68.4%

0%

20%

40%

60%

80%

MicrosoftWord/Excel

MicrosoftVisio

Req. Mgmt.tools

Software:Agile dev.products

Req. Def.tools

RD/RM tools must be able to integrate with MS Office and Visioto maximize contributors to the requirements process

Rest of World

42.2% 39.7%

3.0%3.7%8.4%

0%

10%

20%

30%

40%

50%

MicrosoftWord/Excel

MicrosoftVisio

Req. Mgmt.tools

Softw are:Agile dev.products

Req. Def.tools

IIBA BABOK Standards Adoption

Within US

Yes42.3%

No57.7%

Rest of World

No45.4% Yes

54.6%

Major up tick in adoption from 2009, where 70% said no

SharePoint Primer• Server Application• Also a Cloud Application

– MS “cloud” solution for all its end user apps

• What can’t it do??? It can do:– Content management, Collaboration, Intranet site, Internet site,

Configuration Management, PMIS and more

• Free and paid versions• 2003 / 2007 / 2010• Complete tie with MS Project 2010, MS Project Server

2010 and Office 2010, also Exchange and SQL connections

Why is it so HOT!

• Fast MS product to $1 B run rate• Free and easy

– More money to use for training

• It is here what can we do with it• Easy to customize (Designer tool)• Fits the increased technical ability of end users• Collaboration made easy• Far bigger user universe than traditional server

applications– Has end user and technical components

Agile Primer• Growing trend in Software Development

• Agile principals focus on iterative development, embracing change, interpersonal communication and the self managed team

• Building in 4 to 6 week iterations a useable system – Focusing on requirements and burn down based on Pareto’s efficiency

• Both Art and Science– Repeatable and scalable framework– But relies heavily on people skills including coaching, motivating and mentoring

• All about practice– Highly transferable skill but it is an acquired skill– All about building experience

Why is it so HOT!• Psychological

– The feeling of getting things done– The feeling of empowerment– The feeling of control

With Agile the “doer” has power and responsibilities• Business Prospective

– Speed to market– Ability to change– Closer to development team

Still no definitive study or report showing ROI using Agile, but there is a lot of Anecdotal feedback

Time to market, better morale, Better skilled resources (best developers moved to agile, saw this in the “numbers” from agile salary survey)

Enterprise Adoption of Tablet and Mobility

Quote from iPad user when pressed “still 75% of it is a toy”

But this is not what the Enterprise is thinking, from Information week November 1st

– 65% of Fortune 100 have active iPad pilots going on right now– 80% of Fortune 500 have provisions for corporate iPhone use

iPad / Mobility Skills to Consider– Hardware (iPad has no USB)– OS function (iPad is single tasking)– Security (iPad has no MS AD function)– Network Access (loggin on to share client/server

resources very hard, cloud easy)– Wifi or 3G / 4G (iPad currently on AT&T 3G unless

you have Version hotspot card)– Coding (custom app dev) Droid is king here– Printing (no native print drivers for iPad)– Keying (keyboard or no keyboard)

• Mercedes case study

Changes Impacting the SDLC in 2010/2011

Current• Very slow job growth with increased project loads, companies focusing on productivity

to increase profitability• Mainstream growth in the use of Agile methods (Software Development)• Requirements professional moving closer and closer to the business, enterprise analysis

(business case development) growing in importance• Much smaller scale application development projects, mobile and tablet app dev is hot• More focus on COTs customization over “re-invent the world home grown solutions”• SharePoint becoming the PMIS/collaboration portal of choice• Development of BA center of excellence or BA Office Potential Trends• Reversal of outsourcing trend (slowly)• Project Management integration for all size companies• Blurred line between PM and BA (small to mid-sized companies)• ITIL governance within software development• Tablet impact on day to day work

Thank you for joining us!

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