critical missions:swat from a hobby project to a viral success
TRANSCRIPT
Critical Missions:SWAT
From a hobby project to a viral success
2
Who am I
Veli-Pekka Piirainen
Founder and CEO of Critical
Force Entertainment Ltd
(former Studio OnMars)
Head of Kajak Game Dev Lab
at Kajaani University
Co-founder at NMP Games Ltd
Former Studio Manager at
Supercell North
Contact:
3
About us
• Critical Force Entertainment Ltd is a game development studio founded in 2012 in Kajaani, Finland
• Company is focused on developing cross-platform games with Unity 3D game engine
• Premium and Free to Play games for global market, special focus in Asia
• Company is so far self-funded, but investors are very welcome
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The team
• Veli-Pekka Piirainen, CEO• Igor Levochkin, Lead Programmer• Thanabodi Thongchat, Lead Artist• Teemu Riikonen, Marketing (located in Beijing, China)• Niko Kuivalainen, Map designer• Richard Velosa, Support Manager (located in CA, USA)• 3-5 trainees (Game Development and Marketing),
students from Kajaani University.• Many freelancers and volunteers in Russia, USA, Europe
and Asia– dedicated support teams– map designers, 3D artists
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The Game
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Critical Missions:SWAT
• Probably the first true cross-platform FPS online multiplayer game
• Brings a Counter Strike like gaming experience on web Mac, PC and mobile platforms (iOS and Android)
• Mobile players can play against each other or against web and PC players if they want to
Video
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DAU of all versions
• 292 116 (January 19th 2013)
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DAU of Android users
• 131 345 (January 19th 2013)
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DAU of iPhone and iPad users
• 13280 (10058+3222) (January 19th 2013)
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How things proceeded
0
50000
100000
150000
200000
250000
300000
350000
DAU
DAU
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Mistakes made, lessons learned
• Failure in outsourcing– Never get good quality with a cheap price
• Lack of focus– In the beginning two simultaneous projects
• No proper management– No time for full time management, inexperiency
• Self publishing of premium versions– Success of free version made to believe success in premium
• Bad server host provider– Inexperiency in choosing server host provider
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What next?
• Mac and PC versions• Critical Missions:Space• New guns, models and maps, unlockable items• In app purchases• Special themed spin-off games• Localized versions for Asian markets• Ouya console, Windows 8?
