Critical Interface DesignCaring about more, than paying the bills

Lutz SchmittWebExpo – Prague 2012

photo by wlodi on flickr.com cc-by-nc-3.0

Glad you made it!Thank you for joining.

Let’s talk about:interfacesethicspowerhappinesspeople

and us.

We all are designers

picture by facebook.com

2,3oo,ooo,ooo people access the internet5,9oo,ooo,ooo mobile subscriptions

starting point

Everything has an interface

the age of wonders

Everybody and everything is connected

thesis #1

The interface is everything

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beyond imagination

Nobody understands technology anymore.Perception happens with the interfaces only

DESIGN FOR CONVERSION in a nutshell

conclusion

We design the most vital part of the glue that keeps everything together

DESIGN FOR CONVERSION in a nutshell

picture by jasonscottmeans on flickr.com cc-by-nd-2.0

about our work

back in the days

We had quite a way to go, to understand how these new media could used and made usable.

evolution of perspective

User experience (UX) is the way a person feels about using a product, system or service

thesis #2

User experience design is just educated marketing

picture by i5design on flickr.com cc-by-nd-2.0

userbusiness value

Creating valuable user experiences

opportunity space

opportunity space

conclusion

Most times we just fine tune interaction

uservalue

designer

business

all are happy

comfort zone

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point of view

Most times we are paid for staying in the comfort zone

ethics

thesis #3

We follow a near-sightedutilitarianism code of action

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utilitarianismAn ethical philosophy in which the happiness of the greatest number of people in the society is considered the greatest good. According to this philosophy, an action is morally right if its consequences lead to happiness (absence of pain), and wrong if it ends in unhappiness (pain).

Source: http://www.businessdictionary.com/definition/utilitarianism.html

summary

If your actions resulted in happiness for a majority of people, you did good.

It’s OK, if some became unhappy.

Market Economy

Market Economy

Market Economy

some moral problems

Utilitarianism ethics sometimes just doesn’t help anyways

photo by Robert Clowney via public-intelligence.net

revision

DESIGN FOR CONVERSION in a nutshellpicture by amazon.com

MAKE METHINK

ABOUT THERIGHT STUFF

Now we like you to

use your brain

A common sense approach to interface design

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more ethics

thesis #4

Every time we design an interface we’re defining absolute rules

thesis #4

Every time we design an interface we’re defining universal rules.

what should be taken into account

First formulation of the categorical imperative

“Act only according to that maxim whereby you can at the same time will that it should become a universal law.”

Immanuel Kant, Groundwork of the Metaphysic of Morals

summary

Always act in a way, that you want everybody to act, too

conclusion

As we are designing deterministic systems, we should consider Kant’s thoughts.

my state of mind

mental model

“Design is invisible”by Lucius Burckhardt

When we design, wealways change something to

the complex system, that’s called

society

If we design a chair, a sign or a website, we always need to consider the impact to the system.

This is what we must design at first, not the product.

photo by Lutz Schmitt cc-by-sa-3.0

My stand as of today

Change things in a way, that it becomes easier for others to do good instead of bad.

wrap up

power of design

Remember every day, that we do change the world

don't be a timid sheep

At least stop complaining, that you are one

question your emotional state

Are you happy?

question the comfort zone

Nobody will invite you to do so,but it's probably a good thing

start with yourself

Try to find out first, what you should change.

be influential

Don't stop at manipulating users.

Do it with your colleagues, employees, bosses, stakeholders and clients, too

Thank you, again!

Twitter: @luxux

Save the date: Df|Experience Cologne, 25 April 2013 – designfor.at