crisis management - pra 304
TRANSCRIPT
OF
A HONEY BRAND :
BRAND ANALYSIS A company in Izmir
Promises for organic, healthy & economic
products
Gathers from different points in Aegean
Religion & distributes in Aegean Reigion
Honey, pollen & royal jelly selling
RISK ANALYSIS Natural Disaster : In area of bee hives points
Aegean Reigion is over fault line, a threat
for factory building
Health Problems : as a result of hiring
workers lack of health screening
Have an allergy againist sting
RISK ANALYSIS
Environmental Factors : sourced from
unknowingly practices
Extreme agricultural spraying, using a
honeycombs again and again
RISK ANALYSIS
Spoiled or fake product
A big allegation since the brand claims
being organic
RISK ANALYSIS
Bee Pests
Varroa
Nosema
Bee Lause
Chalk Brood
RISK ANALYSIS
Fake product
Glucose Syrup + Water + Honey Flavor
Real productGlucose+Sucrose+Fructose+Water+Variou
s
Acids
POTENTIAL CRISIS
STAKEHOLDERS
CONSUMERS SUPPLIERS MEDIA
Being calm & transparent
Instead of accepting or
ignoring the crisis,
supporting existing image
of the brand
STRATEGY
Explanation about crisis in order to
Reveal ingredient of the products & to
show that we are aware of accusation
We do not fear to seen around
because
we are sure of ourselves.
PR ACTIVITIES
Explanation
On the web site of brand
Press meeting with general manager,
brand manager, PR manager, production
manager and spokesperson of the brand
PR ACTIVITIES
Opinion Leader
Uğur Dündar
Vedat Milor
PR ACTIVITIES
To be given information about production
steps and ingredient of products by
production manager on TV programs
Economy programs
PR ACTIVITIES