Crexendo Online Marketing Competition

Basics of Web Marketing

The Bad News First• eCommerce Conversion Rates – 2%• Lead Gen Conversion Rates – 3 to 5%• 98% of sites– Less than 10 visits / day• 4% of eBay sellers – 80% of eBay sales• 75% of eBay auctions - fail

Conversion Best Practices

2 %

10 %

Visitors Action-Takers

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” Jeff Eisenberg

3 Quick Tips for Better Conversion• 5 Second Rule – on every page

– Who– What– Why

• Clear Calls to Action

• Messaging – longer but skimmable

Keyword Research

https://adwords.google.com/select/KeywordToolExternal

Competitive Reconnaissance• Google Toolbar – PageRank™

• Alexa Toolbar – Traffic Rank

PageRank™ The Big Picture

PR 0PR 1+

Anchor Text

Which Search Engines Matter?• Google – 75% Market Share

• Yahoo – 13%

• Bing – 10%

• Ask – 2%

What Matters to Search Engines?

- Inbound Links (PR – 3)

- Anchor Text Links

Off Page Ranking Factors On Page Ranking Factors

- URL

- Title

- Description

- Keyword Tag

- Copy On The Page

- Headlines

- Opening Paragraph

- Main Body

- Concluding Paragraph

- Image Alt Tags

“Knowing and not doing… is the same as not knowing.” – Socrates

“A website with no traffic… is the same as no website at all.” - Parker

“Building a website and crossing your fingers… is not a strategy.” - Parker