crevativty & innovation ppt bec bagalkot mba
TRANSCRIPT
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Creativityand
InnovationBY:- BABASAB PATIL
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WHAT IS Creativity
Creativity is a mental process involving the
generation of new ideas or concepts, or new
associations of the creative mind between
existing ideas or concepts.
An alternative conception of creativity is that itis simply the act of making something new.
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Need of Creativity
Creativity can be used when confrontedwith a decision making problem.
People differ in their inherent creativity.
To over come from routine.
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What is innovation
Innovation is about creating value andincreasing efficiency, and thereforegrowing your business.
"Without innovation, new products, newservices, and new ways of doing businesswould never emerge, and mostorganizations would be forever stuck doingthe same old things the same old way.
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Thomas Edison
I have not failed, Ive just found 10,000ways that wont work.
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How innovative are you?
Remove three sticks to leave four
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Distinguishing between
creativity and innovation
Creativity is typically used to referto the act of producing new ideas,approaches or actions.
Innovation is the process of bothgenerating and applying suchcreative ideas in some specificcontext.
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Distinguishing between creativity andinnovation
In the context of an organization, therefore, the term
innovation is often used to refer to the entire process
by which an organization generates creative new ideas
and converts them into novel, useful and viable
commercial products, services, and business practices.
While the term creativity is reserved to apply
specifically to the generation of novel ideas by
individuals or groups, as a necessary step within the
innovation process.
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Distinguishing between
creativity and innovation
innovation "begins with creative ideas,
"...creativity by individuals and teams is astarting point for innovation; the first is anecessary but not sufficient condition forthe second.
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Distinguishing between
creativity and innovation Alternatively, there
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Obstacles to WorkCreativity
ORGANIZATIONAL IMPEDIMENTS such as internal
political problems, harsh criticism of new ideas,
destructive internal competition, avoidance of risk and
overemphasis on the status quo
WORKLOAD PRESSURES such as extreme time
pressure, unrealistic expectations, or distractions
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components of creativity &
innovation
Intrinsic
task motivation
Creative thinkingskill
Expertise is the foundationfor all creative work
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Organizacional Climate
Organisational Innovation
Organisational Culture
Leadership Style
Resources & Skills
Structure & Systems
Determinants of OrganisationalCreativity and Innovation (AIC)
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Components of Individual Creativity
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Creativity
Skills
IntrinsicMotivation
Expertise
C
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Innovation within the
organization depends upon:
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Organizational Motivation the basic orientation of the
organization toward innovation; shared vision; providing
rewards and recognition; lack of internal politics, and lackof overemphasis on the status quo.
Resources everything the organization has available to
aid in the area targeted for innovation, including time,
funding, information and materials.
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Cont..
Management Practices allowing freedom and
autonomy in the practice of work; providing
challenge; specifying clear strategic goals and
forming work teams comprised of individuals
with diverse skills and perspectives.
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Thinking provides
knowledge, Knowledgemakes you great.
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THANK U