creeds of love | creatives deck
DESCRIPTION
ÂTRANSCRIPT
THE CREATIVES CREEDS OFLOVE
Universal Project
Creative Portfolio
CREEDS OF LOVE
Brand Identity
Video Project
S H O R T F I L M S
This short film was positioned to bring brand awareness to Creeds of Love (formally Cultures of Love) while educating consumers in an entertaining way on why buying American made products is important & how one can look stylish & give back. As you will see brands & products are strategically placed to subconsciously sell & featuring items in real life situations as opposed to a hard see like you might see in a commercial.
#LIVE2LOVE
Concept: Social Impact Short Fashion Film
Cost: $4,200+
Clients: CREEDS OF LOVE Conscious Collective | US Made Brands
Services: • Creative Direction • Production • Location Scouting • Casting • Styling • Photography/
Videography • Editing
E V E N T A C T I V A T I O N S
LAUNCH EVENT
CREEDS OF
LOVE
BRANDS: DATE: JULY 2013 CREEDS OF LOVE Conscious Collective | Conscious Magazine
The Creeds of Love Launch Event raised over $1500.00 for Spectrum Designs Founda?on with innova?ve brand ac?va?ons ini?a?ng constant aBendee engagement; • The premier of COL’s 1st socially
responsible short film “LIVE2LOVE” featuring strategic product placement of COL’s conscious & US Made brands.
• ParIcipaIng brand’s products were showcased through out the gallery space via interacIve art installaIons to create the shape of several hearts.
• The “Wall of Love” chalk board installaIon allowed aNendees to engage with wriNen promises on how they might change the world.
• Surprise entertainment was provided by a live dance flash mob during the middle of the event.
E V E N T A C T I V A T I O N S
NEW YORK FASHION WEEK
For NYFW Creeds of Love joined forces with Z!NK Magazine, Duane Street Hotel & powerhouse celebrity costume designer Ami Goodheart. The ambiance was filled with French house beats, open bar & Miss.Goodheart in attendance. Fashion industry insiders got a chance to admire the eclectic gala inspired presentation featuring some of Ami’s most coveted costumes while learning more about Creeds of Love & our conscious brands.
BRANDS: DATE: SEPT. 2013 DUANE ST. HOTEL | Z!NK Magazine
IMAGINE OPENING The opening of IMAGINE gallery & NYFW closing party featured creatives by NYC
based artists & photographers, Z!NK Magazine & PLOOSH. PLOOSH (luxury animal accessories) installed a family of hippos & elephants that hung from the gallery’s 30 ft. ceiling as an interactive installation. The installation animals along with Creeds of Love brands where auctioned off for charity supporting #Fashion4Autism. A live performance by “the human beat box” Verbalase & portrait painting by Walker Fee also occurred throughout the event.
BRANDS: DATE: FEB. 2014 PLOOSH PLACE | Z!NK Magazine
E V E N T A C T I V A T I O N S
E V E N T A C T I V A T I O N S
Creeds of Love teamed up with Eva Shaw Designs & Style Fox to create the May 2014 shopping happy hours She’s a Gem: Healthy Happy & Hip + Mommies Mimosas & Macarons. These shopping happy hours featured all conscious activations & a % of sales went back to NYC charity Bottomless Closet; • 5 free/organic live nail art bar • Live Portrait painting by Walker Fee • Beauty Consultations by Clear Clinic • Raw/Vegan Chocolate Bar by Divine Foods • Wine from a Barrel by City Winery • Gluten Free Macarons by Sugar & Plumm
SHOPPING EVENT
BRANDS:
DATE: MAY 2014
Eva Shaw Designs
P O P U P A C T I V A T I O N
NEW YORK HOLIDAY
BRAND: DATE: NOV. 2013 CREEDS OF LOVE Conscious Collective
F A S H I O N F I L M S
This fashion film was utilized as a brand activation tool during the Creeds of Love Holiday Pop Up shop. As the film looped throughout the store consumers where invited to learn more about Creeds of Love. Brands were also strategically placed through out the film to showcase how they could be styled with one another.
HOLIDAY POP UP
Concept: Fashion Campaign Film
Cost: $3,500+
Clients: CREEDS OF LOVE Conscious Collective + Holiday Pop Up Brands
Services: • Creative Direction • Script/Dialogue • Production • Location Scouting • Casting • Styling • Photography/
Videography • Editing
Video Project
C O N T A C T
[email protected] +1 646.575.1499 http://www.creedsoflove.com
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@creedsoflove @creedsoflove /culturesoflove
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