credentials-vicari group
TRANSCRIPT
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917.373.8512
Standout. Get Results!
www.VicariAdvertising.com
________________________________
Advertising & Marketing Communications Creative Group
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“The Power to Standout from the Competition”
• Founded in 2002 by Joseph A. Vicari • Strong Value Chain of Specialists • Support Team Experienced Professional
Affiliates• Clients from the local to the Nat'l level
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Joe Vicari• School of Visual Arts NYC• Madison Avenue• Corporate Environments• Account History
– The Money Store– Wells Fargo– Chase Finance– Alliance Bank– Kremer Laser Eye Centers– Lourdes Health Systems
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Agency Working Philosophy
Vicari Group operates under the mindset of doing whatever it takes to get the job done right. We are an agency that values the Client / Agency Relationship. We are fiscally responsible, abide by our estimates and are accountable for the work done.
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Full Service Agency
• Strategic Planning• Creative Development• Interactive• Media Planning and Buying• Public Relations
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Strategic Planning
• Key to Vicari Group Marketing• Analyze entire business model• Develop a definable direction to market
the business • Product & Business Branding • In-depth Competitive Analysis
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Marketing Discovery Workshops
• Why & Brand Review to determine the best direction for moving forward.
• Why & Brand Insights Discovery to develop a concise brand platform.
• What & Brand Structure to identify areas of improvement to maximize effectiveness.
• How & Brand Response to improve target efficiencies.
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Creative Development• Concise strategic brand, and set of key
messages• Online• Broadcast• Direct Response• Magazine• Newspaper• Non-traditional
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Creative Expertise• Expertise in developing special promotions.• Depth of talent in creating effective electronic
response campaigns.• Full service art department.• Expertise in all graphics applications.• Own & operate post production studio from
print TV, Radio & Online
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Interactive
• Website Advertising• Email Marketing• Web Ad Development• Website Design • Streaming Media & Flash Presentations
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Excellence in Media
• Accountability and Expenditure– Visibility & Cost Efficient
• Research Driven– Pre- During - Post
• Experience– Any and All
• New York City Based Agency
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Public Relations Partners
• News Releases• Strong Media Relations• Publicity/Events• Sponsorships & Promotions• Media Training• Crisis Management
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Areas of Expertise• Healthcare• Non-Profit• Retail• Financial • Cosmetic• Direct Response
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• Hospitals• Specialty Practices• Behavioral Facilities• Management Care
Healthcare
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• Catholic Health East– Lourdes Health System
• Devereux Foundation• Kremer Eye Centers• KLM Ophthalmology• Fairless Hills Dental Center• Advanced Dental Care• Lumen Laser Centers
Healthcare Experience
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• Jewelry• Home Improvement• Cosmetic Dentistry• Elective Surgery
Retail
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• Banks• Financial Advisors• Mortgage Companies• Brokers
Financials
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• 800 Number • Website Visits• In-Store Sales• Cross-sell & Up-sell Opportunities• Inbound & Outbound Telemarketing• Call script development, pitch & clichés
Direct Response
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• Strategic – Clear, concise, strategic planning to develop the most recognized brands in their industries.
• Measurable - Developing marketing programs ensuring accountability & cost effectiveness
• Active – Over 30 years of combined strategic planning and media experience so your focused more on active marketing, not passive.
• Responsive – Specializing in Signature Marketing Programs that address marketing challenges and get results
• Tactical - The marketing prowess to develop a plan of action designed to build awareness, change consumer behavior and get results
S.M.A.R.T. Move
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So?: What Does It Mean 2 U?
• Results driven Signature Solutions that help businesses STANDOUT from the competition
• Strong Strategic Planning• Strategic Vision, Execution & Definable• Creative That Incites Consumers To Action• Unparalleled Media Experience• Direct Response Expertise
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Vicari Group Intangibles
• Marketing Resource – Idea Generation• Retail Mentality – I’m Fluid• Relationships – Strong Market Reputation• Value Partner – I Go the Extra Mile!