Home Healthcare Services

for the Elderly

When Miles don’t Matter

Answering the voice within…

Dr. Sanjeev Ganguly

Dr. Mahua Ganguly

DOORSTEP DOCTORS

Mission

To create an alternate health care enterprise in the country

that is easily accessible, self sustainable, & helps prevent

health complications by providing quality, ethical and

personalized home health care service to the geriatric

population

The Need

80 million elderly in the country

Most suffer from some or the other chronic illness like Hypertension, Diabetes, Arthritis

Lack of monitoring for illness

No preventive approach to manage complications

Nuclear families & large scale emigration have resulted in lack of caretakers in Family

Doorstep Doctor-The Solution

Providing assured medical services to the elderly at their home

Preventive Medical services than on a need basis

Lab support at home to monitor illnesses

Medical services for acute problems

Emergency assistance by reducing response times

Helping children be the caretakers from a remote location

Why Home Healthcare?Healthcare Access – A constraint

Lack of knowledge about doctors (Which doctor for what disease)

Fear of hospitals

Poor coordination between doctors, labs & hospitals – Increased running around for patients

Financial insecurity amongst elderly

Acceptance of medical problems as a part of old age leading to poor follow up

Overall an unsatisfied healthcare consumer

Our Value proposition for the NRI

Reduce emotional guilt for not being there during healthcare needs of elderly family members

Act as caretakers for their parents from a remote location

Easy e-payment options for managing medical care for their loved ones

Transparent plans

Regular update on their parents’ health reduces stress

Better management of careers without the worry for parents health

Our Value proposition for elderly

Reduces stress of finding doctors

Medical services & lab support provided at home

Regular monitoring about existing illnesses

Prevention of complications

Assured Medical help during a medical emergency

Proactive approach prevents complications

Business Case

Home Healthcare Market-Global

USA $ 57.6 Billion 7.3 million recipients >83,000 providers 3% of total healthcare spending

UK UKHCA (33%) of home care providers > 1 billion Euros in revenue (2007) 115,000 recipients

Healthcare in India

Indian Healthcare market is estimated US $34 billion (FY 2006)

Expected to grow @ 15% p.a., to reach US$79 billion by FY 2012

Home collection of lab samples available (Market 10-15 crs)

Home visits by local physician on a need basis

No provider of comprehensive home care

Doorstep Doctor- Market Size

20 million NRI (Morgan Stanley estimates 08)

Majority have left shores post 1990 (68% in US)

Majority have their families back in India

Health & security of parents- Top concerns

Target Market- US Market as an Exhibit

Total NRI Population 20 million

Indian Population in USA 2,449,173

% Indian population landed in US post 1990

1,665,438 (68%)

Indians in age group 25-55 1,312, 757 (54%)

Sales Strategy

Pull strategy Online, TV, print adv to

spread information 60% reach amongst target

population in USA Appropriate mix of

internet/print/media to cater to the target

Generate qualified leads from website

Telesales to follow up on leads for conversion

Expect a conversion rate of 10%

Push Strategy

Contact NRI associations

like NRIPO to establish our

brand and to gather data on

elderly requiring home

healthcare

Telesales to push to

concerned NRI children

Revenue Model

Annual Subscription plans for our services

Currently 2 plans Basic - $ 549 p.a Advanced - $ 799 p.a

Plans differ in number of doctor visits & investigations

Positioning Basic Plan – Generally healthy & mobile Advanced Plan – Multiple disorders, restricted mobility,

advanced age

Advance payments for the year

Additional Sources of Revenues

Arranging additional visits by specialists

Referrals to preferred hospitals

Additional investigations if required

Reseller of health insurance to paid customers

Projected Revenues- US Market

Y1 Y2 Y3 Y4 Y5

T.Seg conversions

0.5% 1% 1.8% 2.6% 3.9%

Expected Growth

100% 75% 50% 50%

New Clients 3,808 7,615 13,326 19,989 29,984

Renewals % 75% 60% 50% 40%

Renewals 2,856 4,569 6,663 7,996

Total 3,808 10,471 17,895 26,653 37,980

Gross Revenues(Rs)

9.4 cr 26.5 cr 45.2 cr 67.3 cr 95.7 cr

Competition in NRI Healthcare

Doorstep Doctor

Sahara Care House

India Health Card

Indicure NRI health

Home visit by doctor

Lab services

E-payment

Emergency assistance

Health calls

EMR

Management Team

Dr. Sanjeev Ganguly: MBBS, DCH, PGCPM Founder Director & CEO >12 yrs exp in the healthcare. Formerly at AIIMS, GTB

Hospital, Lady Hardinge Medical College. Corporate management roles in Dabur Research Foundation,

Ranbaxy

Dr. Mahua Ganguly MD, PGCPM– Director Formerly Head of Medical Services in Modi Group (Win Medica

re) Medical Affairs Manager, MSD India

Management Team

Ms. Krittika Marwaha 10 years of exp in the marketing and Mar Com field. Owner, Landscape Outsourced Marketing Services and is currently

responsible for marketing efforts for DoorStepDoctor

Dr. Vinod Kumar MD: Advisor Former Prof. & head at AIIMS, Founding member of Geriatric Society

of India, WHO Advisor for Geriatrics

Arijit Chakraborty >10 yrs exp in Finance & accounts Currently AVP Finance, Dish TV (Zee Group)

Madhur Mehta >7 yrs exp in IT and Web marketing in Indian and US markets Currently Director of Software Development company Moneta Web

Solutions Pvt. Ltd

Doorstep Doctor - Network

Delhi NCR Mumbai Kolkata Chennai Bangalore Hyderabad

Ahmedabad Amritsar Jaipur Chandigarh Pune Roorkee

Targeting 24 cities to be expanded to 40 cities by 3rd yr

Ability to scale up doctor network with minimum lead time

Doorstep Doctor in Media

Featured in Press & Media

NDTV

INDIAN EXPRESS

KOLKATA MIRROR (Indiatimes portal)

E-Health magazine

Gulf News

Funding Requirements

Rs 4 cr

Use of Funds Set up costs Advertisement Manpower & working capital

What will we achieve

An alternate healthcare system in the country that provides easy access to

healthcare delivery, helps prevent complications, is self sustainable and

adds value to the society.

Contact Info

Doorstep Healthcare Pvt. Ltd1st Floor, Tower B, INOX Towers

Sec-16A, Noida, UP

Ph – +91-120-4797150

Fax – +91-120-4797500

M – +91-9811051209 (Sanjeev GanGuly)

M- + 91- 9811608161 (Krittika Marwaha )

E-mail – km@doorstepdoc.com

Web – www.doorstepdoc.com

Thank you