creativity toolkit: a guide for individuals and managers (2007)
DESCRIPTION
In one of my creative team meetings I felt that we could all learn a thing or two from Mr John Kao. He was the inspiration to deliver this Toolkit for my team and their managers.TRANSCRIPT
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Epilogue
The Creativity ToolkitA guidebook for Monday Morning
With Thanks to John Kao.
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Creative Individuals
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INDIVIDUALS
Define the Creative Problem.
SHAPE YOUR CREATIVE INSPIRATIONTRANSFORM YOUR INSIGHTS INTO IDEAS
ESTABLISH THE FRAMEWORK WITHIN WHICH THE CREATIVE PROCESS UNFOLDS
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INDIVIDUALS
Clear the Mind.
CREATIVITY COMES TO A RECEPTIVE MINDYOU WANT A BLANK SHEET OF MENTAL PAPER
FIND A DARK ROOM, A BRISK WALK, LAPS IN A POOL, LISTEN TO MUSIC?
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INDIVIDUALS
Activate the imagination.
IMAGINATION STRENGTHENS WITH USE - IT’S LIKE A MUSCLEIGNORE LIMITS OF RESOURCES, SCIENCE AND LOGIC
FORCE YOUR THINKING INTO THE UNKNOWN
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INDIVIDUALS
Wish.
CHOOSING THE RIGHT LANGUAGE CAN TRIGGER DREAMSSAYING ‘I WISH’, HELPS FOCUS ON WHAT YOU DESIRE, VALUE AND HOPE IS POSSIBLE
WISHING MOBILISES PASSION
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INDIVIDUALS
Get a fresh perspective.
WHAT WOULD SOMEONE FROM A MOTORCYCLE GANG SAY ABOUT YOUR DESIGN?HOW WOULD MY 11-YEAR-OLD DAUGHTER, EMMA, RESPOND?
WHAT ABOUT THE GUY AT FSH?
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INDIVIDUALS
Shake up your routine.
CHANGE YOUR WORKSPACE, HABITS, ROUTE, SCHEDULEJOLT YOUR FAMILIAR FRAME OF REFERENCE AND YOUR MIND FROM IT USUAL HABITS
READ ONLY DESIGN BOOKS? BUY A NOVEL.
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INDIVIDUALS
Find your woodshed.
EVERY ARTIST HAS A WOODSHED - FIND YOUR PLACE THAT STIMULATES OUR CREATIVE PROCESSSILENT ROOM FAR FROM THE FRAY? THICK IN THE HUMAN CIRCUS?
WHEN YOU FIND YOUR SHOWER - DON’T GET OUT.
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INDIVIDUALS
Expect to be creative.
ATHLETES WHO APPROACH THE STARTING BLOCK IMAGINING A WIN ARE MORE LIKLEY TO SUCCEED THAN THOSE WHO DOUBT THEIR ABILITIES
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INDIVIDUALS
Keep track of the process.
CREATIVITY IS INTANGIBLE WORKJOT DOWN INSPIRATIONS IN A UBIQUITOUS BLANK NOTEBOOK TO MAKE IT TANGIBLETALK ABOUT YOUR CHALLENGE, SHARE IT WITH SOMEONE WHO WILL BEAR WITNESS
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Creative Managers
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MANAGERS
Know your role.
IT’S NOT ABOUT MICROMANAGING CREATIVE PROCESSES AND PEOPLEIT’S NOT ABOUT COMMAND AND CONTROL
IT’S ABOUT DEFINING THE PROBLEM AND SETTING THE BOUNDARIES
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MANAGERS
Be protective.
YOUR TEAM IS YOUR BABY. GUARD IT FIERCELY.PASSIONATELY DEFEND FREE, OPEN, OFF-THE-WALL INTERACTION
MAKE IT SAFE
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MANAGERS
Use theatrical gestures.
A STARTLING / VIVID GESTURE CAN CLEAR AND TURBOCHARGE THE MINDA NEW LOCATION? EXPECTATION? METAPHOR? OR FRO-FRIDAY?
SEND YOUR TEAM TO GOLD REEF CITY. OR FORMULAE 1 RACING SCHOOL.
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MANAGERS
Secure a hot zone.
ANY TEAM REQUIRE A PHYSICAL SPACE THATS BOTH SAFE AND STIMULATINGREHEARSAL VS CONCERT HALL? SMALL ROOM VS AIRY LOFT?
DON’T IMPOSE. INSTEAD LISTEN AND RESPOND.
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MANAGERS
Create microcultures.
TEAMS NEED A STRONG SENSE OF IDENTITY AND UNITYLOGOS, TRADEMARKS, FLAGS CAN CREATE VIVID METAPHORS FOR THE CHALLENGE
EVENTS AND WELL-TIMED SYMBOLIC ACTS BOOST SPIRIT
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MANAGERS
Master the art of conversation.
MANAGEMENT OCCURS THROUGH CONVERSATIONIT’S A TOOL TO SET BOUNDARIES, ASSIGN TASKS, MONITOR PROGRESS, STATE EXPECTATIONS,
ASK QUESTIONS AND PROVIDE INPUT
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MANAGERS
Make time an ally.
SYNCRONISE SCHEDULES, TIMETABLES AND DEADLINESESPECIALLY AMONGST CREATIVE FOLKS WHO VIEW TIME VERY DIFFERENTLY FROM THE REST
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MANAGERS
Set boundaries.
EXTRAORDINARY PEOPLE NEED EXTRAORDINARY BOUNDARIESCREATIVE PEOPLE NEED TO KNOW THERE ARE LIMITS TO FREEDOM
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MANAGERS
Practice the art of sitting out.
SEEK CREATIVITY OUTSIDE THE CORPORATE WALLS
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MANAGERS
Trumpet your creativity.
IT’S A POWERFUL COMPETITIVE EDGELET YOUR MARKETPLACE, ORGANISATION, FRIENDS AND ASSOCIATES KNOW YOU’VE GOT IT
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For all of us
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ALL OF US
Define our creative credo.EXPERIMENTS MUST BE UNRESTRAINED
NOBLE FAILURE IS HONORABLECREATIVITY IS A PROCESS AND NOT AN EVENT
EVERYONE IS CREATIVEALL IDEAS ARE WELCOME
PREMATURE CLOSURE AND EXCESSIVE JUDGMENT ARE CARDINAL SINSLINK CREATIVITY TO STRATEGY
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;-)
KEEPING IT LOOSEY GOOSEY BABE