creativity session (zinloosvolle machines) 2011

MANAGE YOU CREATIVITY!

Howest, Industrial Design Center, The myths, INNOWIZ & PlayMate, creative methods & techniques, web 2.0 & hands on

byOLIVER DEWOLF

TECHWEEK 2011 HOWEST & HOGESCHOOL ZEELANDBY OLIVER DEWOLF | 4 APRIL 2011

27/8 netwerkevent lerende netwerken Voka W-VL 16 september Career Event (voor doctorandi) - Universiteit Gent1-2/10/09: YWP Eindhoven(Young Water Professional) Congres, 45' creativiteit enloopbaanontwikk. 9/11 technologische case THULE 8 december - Open Innovatieforum Limburg launch project Creatieve Starters

27/8 innowiz voormiddag artevelde hogeschool gent 23/9 - INNOWIZ workshop creativiteit - leraren mode 4/10/09: workshop creativiteit Open Bedrijvendag 09 12/11 trendanalyse THULE 9 - 10 december - beursjutten door Innowiz team op de bedrijvencontactdagen Kortrijk Xpo. launch project Humanovation25/9 - 9u-10u30 - presentatie Dominiek Savio 13-16 Oct.: int.conference, compiègne university(Cies) 18/11 terugkomdag IVOC Kortrijk 11 december (vm) - INNOWIZ vm op European Innovation Week 09 Kortrijk

25/9 - 11u (of vroeger) - INNOWIZ workshop MyMachine do 15/10: LN Voka / Fis - Prototyping + Innowiz (15u-19u) 25/11 terugkomdag IVOC Antwerpen do 17 of vrij 18 december - lerarenopleiding Innowiz ? i.s.m. technokid(t)s 30/9 - INNOWIZ workshop creativiteit - leraren mode 22-23 oktober: 1ste partnermeeting CCC (Hamburg) 30/11 traject op maat VDAB

INDUSTRIAL DESIGN CENTER

Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College.

Aim is to transfer research and academic results to the industry.Provoke cooperation...and help creating the industry

www.industrialdesigncenter.be


http://www.industrialdesigncenter.be/

THE MYTHSCREATIVITY


YOU ARE CREATIVE, OR YOU’RE NOT!


STRUCTURE IS BAD FOR CREATIVE THINKING


THE LONGER A BRAINSTORM TAKES, THE BETTER THE RESULT!


Common reactions

WHAT IS IT ABOUT?CREATIVITY


CREATIVITY

ATTITUDE

KNOWLEDGESKILL


ATTITUDE

KNOWLEDGESKILL

CREATIVITY


ORDER AND CHAOS CREATIVITY


HOW ‘WELL-ORGANIZED’ PEOPLEDEAL WITH THE WORLD


HOW ‘CHAOTIC’ PEOPLELOOK AT THE WORLD


STRUCTURED PEOPLENEED INSPIRATION

CHAOTIC PEOPLENEED A METHOD

ONDERWIJSSEMINARIE HOGENT, 22 MAART 2010OLIVER DEWOLF | CIES VANNESTE


www.innowiz.beYOUR FREE ONLINE MANAGER FOR CREATIVITY

A CREATIVE PROCES MEANS MANAGMENT


http://www.innowiz.be/

IT MEANS MINDSWITCHING


IS ABOUT TIMING

IDEA

GENERATION

IDEA

SELECTION

IDEA

REALISATION

PROBLEM

DEFINITION


MEANS ITERATIONS


ITERATION 1: CREATIVITY SESSION IN RIGA


ITERATION 2: STUDENTS OF HOWEST


ITERATION 3: FEEDBACK TECHNICAL SCHOOLS


ITERATION 4: FEEDBACK CHILDEREN


ITERATION 5: BUILDING PLANS


ITERATION X: EXPECTED JUNE 2011THE-JUMP-TO-THE-MOON-MACHINE


DIGITAAL ANALOOG

[ Visual Thesaurus] [ More inspiration ]

[ Tilt viewer ] [ Many eyes] [ Rapid prototyping ] [ Moodboard ]

[ Post-it wall ][ Sketching ]

CREATIVITY TECHNIQUES


EXAMPLES OF TECHNIQUES IN EACH STAGE OF THE CREATIVE PROCESS

DEFINITION

Define the playground of your problem, draw the box

you want to think out of.

Become a specialist in this topic you are working on.

Redefine things in a challenging way.

Take a deep breath before you start…

MOODBOARD – SPEZIFY – INSPIRED SEARCHwww.spezify.com

PROBLEM DEFINITION


http://www.spezify.com/

WORDLE.NET

PROBLEM DEFINITIONGenerate word clouds from large texts


http://www.wordle.net/

VISUALTHESAURUSwww.visualthesaurus.com

PROBLEM DEFINITION


http://www.visualthesaurus.com/

HOWSTUFFWORKS

PROBLEM DEFINITION


http://www.howstuffworks.com/

EXPLORATION

Maximize your ideas. Aim for quantity.

Improvise, move fast, change your point of view, zoom in & out and in again.

Check your hair…

IDEA GENERATIONGOOGLE SETS


http://labs.google.com/sets

IDEA GENERATIONOSBOURNE CHECKLIST

SubstituteWho else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?

Other approach?Other tone of voice?

CombineHow about a blend,

an alloy, an assortment, an ensemble?

Combine units? Combine purposes? Combine appeals?Combine ideas?

AdaptWhat else is like this?

What other idea does this suggest?

Does the past offer parallel?What could I copy?

Whom could I emulate? New twist?

Change meaning, color, motion, sound, odor, form, shape?

Other shapes?

MagnifyWhat to add?More time?

Greater frequency?Stronger?Higher?Longer?Thicker?

Extra Value?Plus ingredient?

Duplicate?Multiply?

Exaggerate?

EliminateWhat to subtract?

Smaller?Condensed?Miniature?

Lower?Shorter?Lighter?Omit?

Streamline?Split up?

Understate?

Put to other uses New ways to use as is?Other uses if modified?

ModifyNew twist?

Change meaning, color, motion, sound, odor, form, shape?

Other shapes?

RearrangeInterchange components?

Other pattern?Other layout?

Other sequence?Transpose cause and effect?

Change pace?Change schedule?

ReverseTranspose positive and negative?

How about opposites?Turn it backward?

Turn it upside down?Reverse roles?Change shoes?

Turn tables?Turn other cheek?


FLICKR www.flickr.comTAGGALAXY www.taggalaxy.com

COLRPICKR http://krazydad.com/colrpickr/RETRIEVR http://labs.systemone.at/retrievr

IDEA GENERATION


http://krazydad.com/colrpickr/

http://www.taggalaxy.com/

http://www.flickr.com/

http://labs.systemone.at/retrievr

SPEZIFY – INSPIRED SEARCHwww.spezify.com

IDEA GENERATION



SELECTION

Combine, enrich and develop your ideas.

Select the fittest ideas and rank them.

Accept and let go…

COCD BOX

IDEA SELECTION


P(otential), R(isk), E(ffort), F(eeling)PREFER

IDEA SELECTION

Potential Risk Investment Feeling Total

Idea 1 3 5 4 3 15

Idea 2 2 4 2 2 10

Idea 3 1 3 3

Idea 4 4 4 5

…

Idea x


IDEA SELECTIONSTICKING DOTS


MATERIALIZATION

Build a story, make it real, spread your vision.

Excite your colleagues, look for partnerships.

Relax for a while…

Now move on to the next level.

Multicolr search labhttp://moodstream.gettyimages.com/

IDEA COMMUNICATION


http://labs.ideeinc.com/multicolr

PRODUCT PROTOTYPE

IDEA COMMUNICATION


RETRIEVERhttp://labs.systemone.at/retrievr/

IDEA COMMUNICATION


MOODSTREAMhttp://moodstream.gettyimages.com/

IDEA COMMUNICATION


http://moodstream.gettyimages.com/

MOOD & INSPIRATION WALL

IDEA COMMUNICATION


IDEA SHEET

IDEA COMMUNICATION

TITLE

TEXT: WHAT IS IT?WHAT DOES IT?

……………………………………………



http://www.youtube.com/watch?feature=player_embedded&v=zSiHjMU-MUo

DIY!I hear and I forgetI see and I rememberI do and I understandConficius


IDEA COMMUNICATION

ATTITUDESalesman, politician, negotiator, crisis manager,…

POINTS OF INTEREST Restructure your story according to the audience, focus on the interest of your audience, create a win-win …


BENCHMARKING

PROBLEM DEFINITION

SEARCH FOR SAMPLES WHICH SERVE AS A REFERENCE

TechniqueMOODBOARD, MINDMAP

www.spezify.com http://taggalaxy.de

www.flickr.com

TIME 10’


http://taggalaxy.de/

http://taggalaxy.de/

http://www.flickr.com/

PERSONAS

PROBLEM DEFINITION

DESCRIBE A PERSON IN YOUR FOCUSGROUP (cartoon) AS DETAILED AS POSSIBLE

Technique5W+H’S, MINDMAP, WORDLE

BackgroundName, gender, education, occupation, …

AttributesWork, leisure,…

Character

www.wordle.net www.visualthesaurus.com

TIME 10’

http://www.wordle.net/

http://www.visualthesaurus.com/

ATTITUDEstand-up comedian, advertiser, adventurer. Open up, accept, let go.

POINTS OF INTEREST Many ideas, speed, flexibility, keep moving, don’t stop until the deadline is reached.

IDEA GENERATION

BREAK & COMBINE

START WITH AN EXTREME PERSONALITYSPLIT IT IN BASIC PROPERTIES

REWRITEAND

START COMBINING

TechniqueTEMPLATE

IDEA GENERATION

TIME 15’

SCAMMPERR

START WITH AN EXTREME PERSONALITY AND COMBINE WITH A MACHINE

TechniqueTEMPLATE

IDEA GENERATION

TIME 20’

S - Substitute - components, materials, people C - Combine - mix, combine with other assemblies or services, integrate A - Adapt - alter, change function, use part of another element M - Magnify - Make it enormous, longer, higher, overstated, added features M - Modify - increase or reduce in scale, change shape, modify attributes (e.g. colour) P - Put to another use E - Eliminate - remove elements, simplify, reduce to core functionality R - Rearrange - change the order, interchange components, change the speed or other pattern. R - Reverse - turn inside out or upside down.

IDEA SELECTION

ATTITUDE Lawyer, retrieve useful information from a wild bunch of ideas, collect evidences and arguments, prepare a plea, prepare a plan B.

POINTS OF INTERESTTrim, underpin, rank, enrich.

COCD BOX

IDEA SELECTIONTIME 10’

IDEA SELECTIONSTICKING DOTS

TIME 10’

IDEA COMMUNICATION

ATTITUDESalesman, politician, negotiator, crisis manager,…

POINTS OF INTEREST Restructure your story according to the audience, focus on the interest of your audience, create a win-win …

IDEASHEET

Order your chaos. Make from loose words real sentences and redraw your quick brainstorm sketch. Make sure that someone else understands your idea without further explanation

TechniqueSTORYBOARD (SKETCH & WRITE)

IDEA GENERATION

TIME 20’

OLIVER DEWOLFLectures, trainings, questions, …& information

[email protected]

mailto:[email protected]

creativity session (zinloosvolle machines) 2011

Technology