creativity ppt @ bec doms mba

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Definition of

CREATIVITY

Definition of

CREATIVITY


Definition

Creativity involves the generation of new ideas

Creativity involves the generation of new ideas


What Is Creativity?

Novel: unique, new, innovative, different, imaginative, non-typical, unusual.

Useful: responds to a need, has some utility or value, answers a question.

Understandable: not the result of chance, reproducible.

Through novel, creativity is describable and satisfying.


Creativity Needs:

Skill: Learned capacity or talent to carry out pre-determined results.

Talent: Natural gift of a person.

Personality: Patterns of relatively long-term characteristics of human behavior.


Process Creativity Use Your Own Process:

select knowledge and use it toward a

specific goal.

interpret communication and share it.

remember previous knowledge and

use it skillfully.


Process Creativity

Idea Germination the seeding stage of a new ides

Verification Application or test to prove idea having value

PreparationConscious search for Knowledge

Illumination recognition of ideas as being feasible

Incubation Subconscious assimilation of information


Germination

In this stage, idea is germinated. Someone speaks of creation of curiosity prior to germination (The process whereby seeds and begin to grow) If no curiosity is aroused within a man, no idea is created.


Preparation

Once the seed of curiosity has taken from as a focused idea, the creative people make a careful search for appropriate answers.If a problem requires to be solved, then he attempts to seek information about the problem and attempts to look how others try to solve similar type of problems.


Incubation

Creative people very often concentrate

intensely on an idea; but the ideas go

forward in minds of people with

imagination and carefulness.


Illumination

The fourth stage of creative process is

the illumination, at this stage the idea

Cover with a new surface as a realistic

creation


Verification

An idea once illuminated in the mind of

persons still has little meaning until

verified as realistic


Blocks to creativity

The first step to becoming a more creative individual is to

understand what conceptual blocks are and how they

interfere with our ability to think about things in a new

way.

A conceptual block is a mind set that prevents a person

from seeing a problem or a solution in an unconventional

way.


Con………

The most frequently occurring conceptual blocks are

perceptual blocks,

emotional blocks,

cultural blocks,

environmental blocks and

communication blocks.


Perceptual Blocks

These are difficulty that stop us from clearly perceiving the problem or

the information needed to solve it. A few perceptual blocks are:

Stereotyping:- This assumes that once an idea is recognized it

can have rejection other use or function.

Imaginary boundaries:- We project boundaries on the problem

and solution that need not exist in reality.

Information overload:- Trying to satisfy an excess of

information and detail check the alternative that can be

considered


Emotional Blocks

These blocks decrease your freedom to explore and

manipulate ideas in a territory that makes you

uncomfortable. They interfere with your ability to

conceptualize smoothly and flexibly.

Emotional blocks prevent you from communicating

your ideas to others. Some types of emotional blocks

include:


Con……..

Fear of taking a Risk: Risk taking is always difficult, we start from childhood to be careful, not to fail, not to look foolish

Dislike for uncertainty:- To be a good problem solver you must be prepared to deal with problems that are sometimes confusing

Judgmental attitude:- This block comes from a negative attitude. Finding reasons why things wont work is easier than

accepting a strange idea. Lack of challenge:- Some times problems or solutions

look like too trivial ((informal) small and of little importance) or easy to waste our time on.


Cultural Blocks.

These are blocks that we impose on ourselves

due to the society, culture or group to which

we belong. Cultural blocks refuse to accept

that other groups may see and desire things

to be different. Some of these blocks are


Con……

Our way is right:- This refuses to accept that there are other ways of doing things.

We don't say or think that way:- This is a reflection of the inhibition we carry with us. But, some time good solutions must be approached by first considering the unacceptable and thinking the unthinkable


Environmental Blocks.

These blocks are due the break in our

surroundings, real, imagined, or anticipated.

Working in an environment that is satisfying

and supportive increases the generation of

new ideas


Intellectual Blocks

These blocks occur because of insufficient knowledge of the

kind needed to solve the problem being considered. Or

because of a fixation on the specialty, with which we are

comfortable, and denying the possibility that a better

solution can be achieved using a different specialty


Expressive Blocks.

This is the willingness to express ideas clearly to others or

oneself. Making models, sketches, drawings, or diagrams

may clarify ideas and help in communicating them


Innovation

Innovation is about creating value and increasing efficiency, and therefore growing your business. "Without innovation, new products, new services, and new ways of doing business would never come out, and most organizations would be forever fixed doing the same old things the same old way."


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