creativity outside the boxes

Creativity outside the boxes Alexandra Deschamps-Sonsino CEO & Co-Founder Tinker.it! TEDxLiverpool Aug 7th 2009

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Creativity outside the boxes

Alexandra Deschamps-SonsinoCEO & Co-Founder Tinker.it!

TEDxLiverpool Aug 7th 2009

Tinker.it! London

MassimoBanzi

arduino.cc

Developed and manufactured in Italy since 2005Academic backgroundSold around the world

Arduino

arduino.cc

Arduino Ethernet shield

Arduino Mega Arduino Mini

Arduino Lilypad

“Since most of us do not wish togo beyond criticism to formalinvention, we accept things as they are, imperfect as they areor we modify our use of them.”- Henry Petroski

What we know we don’t know

Technophiles &Technophobes

Open vs Closed

Transparent vs Opaque

The barbarians

New habits

New expectations

Old information, new paradigms

Terms and conditionsdo not apply

What we consider creativewill evolve

“The possible can never be realised if it is not first imagined.”- Henry Petroski

Thank you

Alexandra [email protected]/tinker_it

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creativity outside the boxes

Design

new paradigms

new habits

new expectations

henry petroski

open vs

transparent vs opaque

academic background

formal invention