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    A

    Disclaimer T he f ol lo wi ng i de ase xp re ss ed b y t he

    p e r s o n a l i t y

    a r e h i s a n d h i s o n l y

    a n d d o n o t

    n e c e s s a r i l yr e f l e c t t h e v i e w s o f

    t h e

    M a rk e ti n g T e am

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    Businesshas only two functions

    Marketing

    andInnovation

    By Peter Drucker

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    , ,So connecting these two functions

    we present

    Innovations in Marketing

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    Innovations in marketing

    but the chance for

    -long term success

    Is not about creating just one

    scoring opportunity

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    Innovations in marketing

    Its about staying

    ahead of the game

    It is not about playing the game

    It is about changing the game

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    . . . . . .Creativity and Innovation

    . . . . . . . . . is not just in what a,product looks like feels like or how it

    . . . . . . . . . .works. . . . . . It is in coming out with a product

    . . . . . .that satisfies the gap between

    . . . . . . what a consumer longs for and what

    . . .he gets

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    A Product Innovation distinguishes.

    And hence with that. . . .

    a l e a d e r

    from a follower

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    byby

    Avina

    shNair

    Avina

    shNair

    Product

    Innovati

    ons

    Produc

    tInnovati

    ons

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    S o c i a lN e t w o r k i n g

    e t t e r s t oe m a i l su s i n e s sa r d s t ow h a t ? ?

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    Poken

    The future of business cards

    The branding opportunity

    BMW, Adobe, Microsoft, SAP andIBM have used Pokens

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    Peddar Road

    SV Road

    .

    Powai IITRd

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    Terrafugia

    Innovation by 5 Aeronautical Engineers from

    MIT

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    Serving an ACE

    A Master stroke in Segmentation

    India s 1st - -Mini truck Tata Ace

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    u r a la r k e tC h a l l e n g e s

    E l e c t r i c i t ys h o r t a g ev a i l a b i l i t y o f

    e r v i c e/e x p e r t i s e

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    Godrej Chotukool

    Disruptive ProductInnovation

    : Design Crowdsourcing

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    Vortex ATM

    - .ATM penetration 0 04 per 1000 people

    Gramateller Model

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    Don t judge a book by its cover

    REALLY???

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    ByBy

    Ashik

    achaudhar

    i

    Ashik

    achaudha

    riPac

    kaging

    Innovatio

    ns

    Packag

    ingInnov

    ations

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    t s o t t ae H O T

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    w e e tT r e a t

    T o y s

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    Kinder Joy

    Introduced bySwiss-born industrialdesigner called Heiri Roth.

    Product line extension of KinderSurprise

    Half treat-Half Toy

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    Maggi Pichkoo

    ,An easy to handlesqueezable

    ,pack Easy to,store have a long

    shelf life

    Utility factor

    Easy to carry whiletravelling

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    D . r batra s hair oil

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    Colour ChangingMilk Boxes

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    The moment you make a mistake in,pricing you are eating into your.reputation or your profits

    ,Hence creatively designing a pricing

    strategy becomes imperative

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    , Without promotion some thing terrible

    happens

    N O T H I N G

    ,Hence it is important to make a bigdeal about your product

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    byby

    oojaR

    edkar

    PoojaR

    edkar

    Pricing

    &Promotion

    Pricin

    g&Prom

    otion

    innovat

    ions

    innovat

    ions

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    DOCOMO

    Disruptive Innovation in mobiletelephony

    Pay per

    SecondSite

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    a j o rC o n s i d e r a t i o n f o r a h o m el o a n

    I n t e r e s t sT e n o r

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    Standard Chartered Home Saver HSBC Smart Home

    A current Account

    Repay loan soonerDecide the quantum of interest

    The Smart Home Plan

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    How it works

    Outstanding amount as adebit balance

    Interest calculated on this

    amount

    Any excess amount will saveinterest cost

    Amount towards therepayment of the principal

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    Say, Rs. 10 lacs loan amountat 9% for 240 months

    Savings of Rs. 3000 pm

    Tenor reduced by 109 months

    Interest savings Rs. 5,77,986

    Example:

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    Promotion

    Lays

    Worlds no1

    Need for a new flavor

    Need for reinforcement

    Give Us Your Dillicious

    Flavour (GUYDF)campaign

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    IBM

    The smarter planetcampaign

    Something to demonstratehow a smarter retailsystem can work

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    Salon Branding

    C a sh in g o p p o rtu n ity

    B y K a th a M e d ia tix s

    1 st -tie up with Jawed Habib

    O p e ra tio n s m id O cto b e r

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    Nobody wants to read an

    advertisement. . . . . . . . .

    . . . . . . . . . people read what

    interests them

    ,Sometimes . . . . . .it s an ad

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    by

    by

    Priyan

    kaMathews

    Priyan

    kaMathews

    Adver

    tising

    Innovation

    s

    Adver

    tising

    Innovation

    s

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    Print Advertising

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    Vodafone

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    A lil something

    called Creativity

    The cut-througharch

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    Tanishq

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    Tanishq

    -An in store experience

    An attempt to dwell in theminds of the customers

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    Volkswagen

    A bang wasneeded

    Break the

    monotone of

    print

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    Volkswagen

    The experience of two.communication media in one

    The big Question What Next???

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    TV Commercials

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    A stamped

    perception

    Legal hassles

    Repositioning

    the brand

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    In-Film Placements

    .Silent. V o c a l

    N a m i n g t h e b r a n d h r o u g h b r a n d e l

    http://smb//tmp/svci4.tmp/3idiots.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/wangdu.wmvhttp://smb//tmp/svci4.tmp/Movie_Rolex.wmvhttp://smb//tmp/svci4.tmp/3idiots.wmv
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    Reality Advertising

    K B C

    i g gB o s s

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    The real test of any product

    . . . . . . . . . Is at the retail level

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    byby

    Anan

    dIyer

    Anan

    dIyer

    Distribution

    Distributio

    n

    Innova

    tionsInn

    ovations

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    HUL - Project Shakti

    The Shakti Ammas

    . , .1 5 lakh villages 7 5 lakh

    outlets

    'Bottom of the Pyramid'

    Sh k i

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    Awareness of product range and

    operations of HUL

    To reach villages with a, .population of less than 2 000

    Shaktiman

    Vision 2010

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    Vision 2010

    Shakti shall reach every home in,every village create sustainable

    ,livelihood opportunities and

    enhance the quality of life inrural India

    ,100 000

    Entrepreneurs

    ,500 000villages

    600millionConsumers

    TATA Nano CKD strategy

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    odular manufacturing

    esign

    KD kits to the localdealers

    - -hortens the go to markettime

    TATA Nano- CKD strategy

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    V lk

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    Volkswagen

    ,Dresden Germany plant

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    Volks agen

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    Volkswagen

    ,Dresden Germany plant

    Final assembly only

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