creativity, innovation, spirit of service: three keywords to get out of the crisis

7/28/2019 Creativity, innovation, spirit of service: three keywords to get out of the crisis

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Creativity, Innovation, Spirit of Service:

Three Key Words

to get out of the Crisis

Marco Lisi


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Summary

Creativity, not only intended as the invention of newideas, but also as the ability to get out of traditionalpatterns to devise new perspectives, new ways of

thinking, is our most valuable resource;Creativity is not enough: we need to convert our creativeideas into Innovation through our entrepreneurship and

business skills;Creativity and passion for Innovation must become anew life style, a mental habit inspiring our daily

professional life;With Creativity, Innovation and Spirit of Service wecan effectively add value to what we do for the bettermentof our society.


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Julius Caesar and the battle of Alesia (52 BC)

How to win a battle being surrounded by overwhelmingenemy forces?


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Solution: who is the besieger and who the

besieged?

Fifteen kilometers of inner fortificationsTwenty-one kilometers of outer fortifications

Romans: 45 000 soldiers and 5000 auxiliariesGauls: about 50,000 soldiers in Alesia (with Vercingetorix)plus 240,000 on the outside (with Vercassivellaunus andother Gaul chieftains)


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Lessons Learned 1 & 2

Be positive and look for opportunities!

Creativity often means being able to look at

things from a different viewpoint.


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Leonardo, the Greatest Genius the World has

ever known


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Numerous Inventions: from airplanes


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to Helicopters


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from Battle Tanks


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to Parachutes


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Lesson Learned 3 & 4

Be careful: you might be ahead of yourtime!

Creativity is not enough: you need to have

a solid business plan and a good financialsponsor backing you up.


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Guglielmo Marconi: Genius, Entrepreneur and

Businessman


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About Marconi, you might not know that:

in 1895, at the age of 21, he invented the radio, sendingwireless signals over a distance of one and a half miles;

in 1897, he founded the Wireless Telegraph and Signal

Company (which would become the Marconi Company);in 1899, he established the Marconi Wireless TelegraphCompany of America in the US (which would become knownas the Radio Corporation of America or RCA);

in 1909 (he was only 32!) he got the Nobel prize for Physics;in 1922, after making the first broadcast transmission in

history from the Vatican City, he founded the BritishBroadcasting Company (becoming the British BroadcastingCorporation over the years and universally known as theBBC);

in 1926 he set the scene for the first global radio-

telecommunications network, the Imperial Wireless Chain(which went on to merge with Cable & Wireless).


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Lesson Learned 5: Creativity and Innovation

change the World!


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Being Customer-Centered: Spirit of Service

Real Power is ServicePope Francis

I slept and dreamt that life was joy. Iawoke and saw that life was service. Iacted and behold, service was joy

Rabindranath Tagore


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When Creativity, Innovation and Spirit of Service

work together


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When Creativity, Innovation and Spirit of Service

work together


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The Renaissance concept of Beauty as a

unifying paradigm in our profession and life

"We define beauty as the harmony between all the parts,

of which the whole is made of, based upon a precise law,

so that you cannot add or subtract or change anything

except for the worse"Leon Battista Alberti, "De Re Aedificatoria"


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Conclusions

BE OPTIMISTIC:

YOUCAN MAKE

THE DIFFERENCE!

creativity, innovation, spirit of service: three keywords to get out of the crisis

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