creativity in mobile: "reaching across devices"
TRANSCRIPT
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ADVERTISING IS LIQUIDEric Franchi @ericfranchi
Adam Kmiec @adamkmiec
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Source: Undertone, 2013
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MARKETER CHALLENGE:
HOW DO YOU REACH CONSUMERS WITH
THE RIGHT MESSAGEAT THE RIGHT TIME AND….
ON THE RIGHT DEVICE
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IMPLICATIONS FOR CONSUMERS
IMPLICATIONS FOR ORGANIZATIONS
IMPLICATIONS FOR TECHNOLOGY
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THANK YOU!Eric Franchi @ericfranchi | @accessundertone
Adam Kmiec@adamkmiec