creativity for entrepreneurship
DESCRIPTION
Creativity for Entrepreneurship. Learn Object. Define and Explore “Your creativity Potential” References about creativity Originality in a Group Vision Test on “What`s Your Creativity Potential? Testing ideas and creative processes Applied creativity process to entrepreneurship teams - PowerPoint PPT PresentationTRANSCRIPT
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Creativity for Entrepreneurship
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Learn Object• Define and Explore “Your creativity Potential”
1. References about creativity2. Originality in a Group Vision3. Test on “What`s Your Creativity Potential? 4. Testing ideas and creative processes
• Applied creativity process to entrepreneurship teams
1. Entrepreneurship Teams2. TEST on “Entrepreneurial Teams Creation -Conflicts
Management Diagnosis”
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Sílv
io B
rito
– II
Ent
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eneu
rshi
p In
tern
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nal
Con
gres
s (A
FID
E),
V E
ntre
pren
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hip
Jou
rney
s - I
SS
E Globalization
They involve the employees in their
organizations
They carry out the work to be done
They make sure we are
empowering teams
Build something based on teamwork
Teams
CRIATIVITY
We want to be creative persons
Everyone must be creative
Turn the life better, more interesting and
more successful
Research shows that 94% of young people value the triumph as the most important of
their lives
Creativity is the skill key required to
succeed
4Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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CRIATIVITY
FLOW(The word ability to express)
FLEXIBILITY(Change thinking,
adaptation)
ORIGINALITY (NEW
SOLUTIONS)
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
6Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
Originality
Creative mind
Cuiriosity Problem Solving
Open Mind
What needs a creative mind?
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OriginalityImagine the world as if I had to create a new
Purpose: To develop the imaginative processes as an integral factor of the original creativity. Originality is the key, to bring interesting ideas unusual and surprising. Do not repress the fantasy but to stimulate it
1. Innovative ideas2. Close your eyes and think the world would be if the creator3. Open your eyes and gathered in groups of three on a list of things that would make the new world and all contributions. If some are excluded to discuss it and reach an agreement4. Each group presents their project to the class creator5. Each person will prepare a staff editorial on the same issue
Sílvio B
rito – II Entrepreneurship International C
ongress (A
FIDE
), V E
ntrepreneurship Journeys - ISS
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Problem solving
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
Purpose: develop the imaginative processes as an integral factor of the original creativity. Originality is the key, to bring interesting ideas unusual and
surprising. Do not repress the fantasy but to stimulate it1. Each one will have to expose useful ideas2. Enumerate all the uses that can be applied to the exposed subject, responding in writing, for 5 minutes. Organize themselves into small groups3. Think of all the possible ways to improve the new object is exposed for more fun. Write down the answers for a few minutes4. Read the notes, commenting on the most original
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Curiosity
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
Purpose: to awaken the curiosity, which is an essential element of creativity.
1. Each of you will formulate in writing a number of original questions, surprising but common interest in the actual knowledge of a person, and always respectful.2. will be present to people a picture with a person.3. They have several minutes to write the questions.4. They must read all questions about the person who wrote.5. The most curious and interesting questions will be discussed.6. Gather what has been written and give the teacher the questions answered as they think appropriate for a comment
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Open mind
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
Purpose: To encourage flexibility of thought an important aspect of creativity. If one method does not result immediately discovers a different
1. You will be presented with several real-life cases in which a method fails and will have to invent a new one. Write proposals.2. I present to you various other things, real and imaginary:a. A teacher asks to be heard in silence and study, but can not, what would you do to achieve it?b. Eva and Esther have not spoken in a while. I tried to reconcile them and could not. What we´ll do?c. Pupils still continue to throw coffee cups and papers to the floor, stairs and courtyards, despite repeated warnings, how to get it?The proposals are viable and that they tried to solve the problem will have a high ranking.3. Write the answers and read aloud. Give the written to teacher and will decide which suggestions to experience.4. Any answer will be reward even partially successful.
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Test on “What`s Your Creativity Potential?
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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This is the Question?
(controls the left hand)
Synthesizes
Riddle
Imagine
Speculated
Take risks
Breaking rules
Impetuous
Like surprises
Curious and playerSensible with the others
Likes teaching
Touching the people
Likes giving support
Expressive
Emotional
Talks a lot
Feel
Analyze
Quantify
Logical
Critical
Realist
Like numbers
Likes money
know how the things workTake avoiding measures
Establishes procedures
Made things happen
Reliable
Organizator
Tidy
Punctual
PlanCorpus Callosum
*Past*HEAnalytic functionMotor control
Detail worry
Factual
Objectivity
results already
The Brain Hemispheres
(and their 4 egos)
*Future*
HDCreative function
Nay-sayers
Generalist
Intuitive
Allowed
Subjectivity
Lateral thinking
Diffuse logic
Creativity
“THE SAME”
(controls the right hand)
Roland`s groove
“THE MOST”
Based on work of Ned Hermann,
The Creative Brain.
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Creativity
• Having the ability to look the same things, the same needs or the others problems but in a different view
• For example, searching new ways to sell or change a product or service as to its location, shape, content, etc..
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Creativity is the tool forFinding ways to make more with
less. Costs reducing. Streamlining
processes and systems
Increasing profitability
Finding new uses for
products,
Searching for new market segments,
Differentiate the curriculum vitae
Develop new products
And may be more…..
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Train your creativity
Walt Disney said once upon a time:“Creativity is like a gym: we become
stronger how much more is the training”
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Walt Disney Process
The DreamerThat´s the children inside us.
Looking for opportunities instead problems.Any idea is bad. Think outside the box."
The Designer That`s the innovator inside
usHe analize the ideas as
always posible"focuses on how they should
do thingsHow can I turn this posible?
The Detailerthe troubleshooter in us
Evaluate ideas systematicallyBelieves that all ideas should be evaluated and analyzed
logicallyConsiders potential problems and their respective solutions
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Brainstorming
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Reflexion Rules
You must suggest the greatest possible number of unique ideas that can function
as solutions, as well as stimulate the ideas of others
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1. Encourage your colleagues to say all sorts of ideas - the more daring and radical best 2.
Do not judge ideas 3.
Quantity is more important than quality 4.
Pay attention to the ideas that arise and build from these other 5.
Any idea is valid, even if it seems silly, impossible or irrelevant 6.
Do not censor or criticize their own ideas or the ideas of others
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You must retain in mind …
…The reflection process goes through phases. Both phases in which there are many ideas, like other stages come the ideas come slowly. When the process slows down, it is a good time to review the ideas and work them.
The group reflection ... can last from 5 minutes to 2 hours, although most of the groups working on a range of 5-15 minutes
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Words
"You always encourage the others
to bring innovative ideas?."
"Stop thinking creatively is almost
like not living" Benjamin Franklin
"A creative person is aware that his mind is
a powerhouse of ideas, thoughts and
wisdom for new ideas and relationships that
may arise.
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Testing Your Creativity
Explaining the smell to whom doesn`t have it.
Imagine that a colleague near you is blind -Explain to him how the clouds are-Explain to him how the blue color is
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Warming Exercise: The Cow1. Outline three different business
models, all using a cow.2. Start by defining some
characteristics of the cow (produces milk like all day, moos, etc..).
3. Use these features to produce an innovative business model based on a cow.
4. Note: You have 3 minuts.
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Creativity
We can see any problem in a different, new
angle, this is the most valuable feature today?
Different creativity means ability to think?
The ability to see what anyone has
been seen before.?
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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What we see here?
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Answer
• You can be see a skull, or a young woman sitting in front of a mirror. If you make attention to the skull eyes you´ll see the woman`s head looking for her reflected image from a mirror in her front.
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Exercise your mind: empty boxes
• Look fill in the blanks. This exercise aims to allow focus and see things in different perspectives. Your task is to use empty spaces and convert them into something different. This is not an individual artistic skills examination. A sheet of an a4 paper start drawing 12 squares as here shown. You have 3 minutes to generate many ideas.
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Like someone did…S
ílvio Brito – II E
ntrepreneurship International Congress (A
FIDE
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Entrepreneurship Journeys - IS
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Exercise Aim• How can I did it? Many people start out well but quickly
exhausted their ideas. On average people round 9 square in 3 minutes. This is due to adopt a limited and fixed way to looking the world, which seems to be hard to see things from other perspectives.To overcome this block we must stimulate our brain to be more open and flexible, looking and looking around for other angles.
• This attitude is essential for the development of their skills, for solving problems in creative and innovative ways.
• Now, try to fill the seats again. If the game seems hard to think of something original, and not be discouraged, keep trying to look at the problem from new perspectives.
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Island on fireImagine you are alone on a small desert island with
these following features:5000 meters long200 meters wide Length on north / south directionNo beach (only a cliff with 50 meters high?)The sea around the island is full of sharks dry vegetation, and dense undergrowth.At noon, a thunder lightning strikes and the vegetation begins to burn at the north end of the island. Although the beam dropped, the north wind reduced the rain chances to put out the fire and goes out slowly in your direction.
What will you do?Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys -
ISSE
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The Island on fire - Answer• You should put the fire in the center of the island.
Thus, we have two flame fronts. Let your fire progresses after you put the fire (Fire 2). The initial fire (Fire 1) will burn up to the center of the island, because thereafter no vegetation because they burn at Fire 2.
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The Dark Cave
The night comes very quickly and you need to go shelter into a cavern. You have a box of matches with only a match and you have also available: 1. A large wax candle.2. A kerosene lamp.3. A gas lantern.Everyone is in normal operation.? You can`t go wrong.? What do you turn on for the first time?Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship
Journeys - ISSE
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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The Dark Cave - Answer
• The match, of course!• Without it you can`t light anything!
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If creativity means looking for new ways, new solutions, referring things differently. Let's
try again.
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The cups game
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
Objective: Try to arranging glasses so that the filled and empty glasses to alternate. Must make this move with a single cup.
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Una solución posible – juego de las tazas
Take full the second cup , and put its contents into the fifth cup (counting from left to right) and return the cup to its second.
If you can not solve this problem as well is that you unconsciously created a rule that does not exist: you can not alter the contents of the cup. Is a very common kind of
mental block: assumptions created by our minds about how things should be.
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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The Dangerous Jungle• You need to enter in a dangerous jungle full of wild animals.• We know it has:• 3 starved lions• 15 poisoned snakes of several species.• 5 feral alligators.• 10 another feral animals.• You must defend but you have only:
• a knife;• a revolver with 3 bullets;• a camera;• a compass;• 2 kg of raw meet.
With these resources, how far you may go into the jungle?
Sílvio B
rito – II Entrepreneurship International C
ongress (AFID
E),
V E
ntrepreneurship Journeys - ISS
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The Dangerous Jungle - Answer
You can only get to the center. From there starts to leave, is not it?
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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The ten feet abatjours
how could have 10 feet abatjours ,in a rectangular room, so that each wall stay with an equal number of lamps
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Ten feet abatjours - Answer
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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The Frogs
• There`s three frogs, each one on a rock, and one of them decide to jump to the water how many frogs remain remain on the rocks.supposedly the answer is not as simple as it seems for the first time...
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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The frogs - Answer• The correct answer is: Remain three frogs. This because the frog
only decided to jump. She doesn`t did it.
• We are not like the frog often? We decided to do this and that and we ended up doing nothing? In life, we have to make many decisions. some
easy; some difficult. However, most of the errors we commit is not due to wrong decisions. The
Most errors are due to indecision.
• We always live with the our decisions consequences And this is take risks. Everything is risk.
Laughing is running risk looking like a fool. Cry is to risk opinion sentimental
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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The sequence
• ¿ What is the next number in the sequence?
• 2, 10, 12, 16, 17, 18, 19, ...
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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The sequence - Answer
• The next number in the sequence is 200, because they all begin with the letter d.
• I imagine that at least some models continue to play very little creative thinking.
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Fast Test
• Ahora, cuente cuántas letras "F" existen Now, count how many letters "F" in there
following:
FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC
STUDY COMBINED WITH THE EXPERIENCE OF YEARS
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Fast Test - Answer• How many??? 3 ??? Maybe 4??
• Wrong, they are six (6) - no joke! Go back up and read again! The explanation is below ...
• The brain can not process the word "OF".
• Who counts all 6 "F" at the first time is a 'genius'. 3 is normal, 4 is more rare, 5 more yet, almost no one is 6.
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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The truth and the lie• Two tribes inhabited a distant land. the lies
were inveterate liar, and the right, unquestionably sincere. I once went to visit a strange land and find a group of three people asked what tribe they belonged. The first mumbled something that the strange not understood. The second said: "He said it was a lie." The third one said to the second: "You're a liar!" The question is: The tribe belongs to each of the 3 people?
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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The truth and the lie - Answer
Firstly we must always consider that: . a liar never admits he is a liar and a correct also will not say that he is a liar. So surely the second who spoke was lying, because the first would never say that was a lie. Soon the third was correct, because said the truth denying the second. therefore: First - can lie or correct Second - is a lie Third - is correct
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Creativity is like a muscle, it trains and
practicing with exercises like these, observing others and thought
continuously on how to do something different.
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
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Sílvio B
rito – II Entrepreneurship International C
ongress (AFID
E), V
E
ntrepreneurship Journeys - ISS
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ResultsEfficiency
Effectiveness
Objectives
Resources
TEAMS
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TeamTwo or more people
that come together to work to achieve a
common goal such as…
Plan a picnic with the staff
Update company policies
Create a new
product line
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Entrepreneurial Team
Acting
Intra businessmen
Changing Breaking Ground
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ISSE
Cooperate rather than compete
Reducing unproductive competition
Share knowledge
Promote comunicativos Common goals
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- ISSE
Enable
Transfer responsibility and authority to lower
levels
Build the architecture of
business relations in the organization in an integrated form
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ISSE
How????1. Determine the state of moral of the company
2. Sort self - esteem of employees
3. Satisfy ourselves that the answers are confidential.
4. Remove the fear of saying things as they are
5. Making questions more direct approach possible
6. Classify the individual moral
7. Sort group morale on a scale 0-10
8. Indicate the five main problems that lead to moral and below
which the five things that elevate
9. Ask employees who say exactly what would change in the
organization to raise moral and that would choose to keep
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Unlocking the creativity and talent
Interconnect functions and areas of knowledge
HP interconnected functions with design
engineering and manufacturing
development of new products
Result: teams within organizational structures
and not detached
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Creating a team culture
Formal
Informal
Self-management
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Formal Team
Committees
Command Team
Special Teams
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Informal Team
Spontaneity
Communication between
different areas
Grant opportunities
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Sílvio B
rito – II Entrepreneurship International C
ongress (AFID
E), V
E
ntrepreneurship Journeys - ISS
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Self - managed teams – The Future!
Consisting of people from
different areas of the
organization
Small, because larger groups
create communication
problems
Able to act Multidisciplinary
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Mutual Adjustment
Manager
Colaborator Colaborator
Defining the workloads and the points of interconnection of the labor flow
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Direct Supervision
Supervisor(Decide who does,
when, and how)
Colaborator Colaborator
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Standardization
Manager
Colaborator Colaborator
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Qualified TeamMake the important
decisions the team
Interviewing and selecting leaders
Invite new members to join
the team, removing those
who do not perform well
Conceive and carry a lot of their
own training
Distribute and receive rewards as
a team
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Actions to be undertaken
Grant power and authority to make
decisions independently
Allow teams to take far-reaching
decisions, not cosmetic measures
Allowing the team to choose their leaders
Allow the team to determine their own
goals and commitments
Make sure that all have influence on decision making and that meet
Exclude causes of conflicts
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Conflicts? No Thank`sRecognize and resolve personality
conflicts
Fighting territorial conflicts and the resistance of middle management when
and where to find
Unify the views of management and team members
Do what you can to minimize the stress of members
Change the factors that interfere with the efficiency
Evidence that ALL IS MORE IMPORTANT THAT THE PARTIES - nobody is better than nobody, and
nobody is able to achieve the targets alone
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So...
Being able to improve our behavior in light of the situation
Being able to perceive
changes in other
behavioral
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Colaborator
Competitor Sharer
Accommodated Avoider
Aut
o - m
otiv
atio
nHigh
Low Relationship with others High
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Input and Key Words
Sílvio Brito – II Entrepreneurship International Congress (AFIDE), V Entrepreneurship Journeys - ISSE
Group
Entrepreneurship Team
Creativity
Conflicts? Goals and
commitment
Qualified Team
Standardization Self - managed teams
Negotiation
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What do you choose… in your Suitcase?
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BibliographyBono, Edward de. (1990) “Lateral Thinking: Creativity Step by Step”. New York: Harper Collins.Bono, Eduardo de, (2012) “Creatividad – 62 ejercicios para desarrollar la mente”, (3. ª Ed). Paidós.Bornstein, David, (2007) “Como Mudar o Mundo”, Estrela Polar.Ferreira, M.; Santos, J.; Serra, F. (2010). “ Ser Empreendedor – Pensar, Criar e Moldar a Nova Empresa” (2.ª Ed.), Lisboa, Edições Sílabo.Freud, Sigmund. (1959) “Creative Writers and Day-Dreaming.” The Standard Edition of the Complete Psychoanalytical Works of Sigmund Freud. Vol. 9. Trans. and ed. James Strachey. London: Hogarth P.Herrmann, N. (1996). “The Whole Brain Business Book”, Mc Graw- Hill.Kneller, G.F. (1978) “Arte e ciência da criatividade”. (17 ed). S.Paulo: Ibrasa, Koestler a. (1964) “The act of creation”. London Hutchinson.Osterwalder, A. & Pigneur, Y., (2011) “Criar Modelos de Negócio”, (1.ª Ed). D. QuixoteRahim, M. A. (2001) “Managing conflict in organizations” (3rd edition). Westport, CO: Quorum Books.Rogers, C. (2000) “Body-Centered Counselor” Journal of Counseling & Development, Volume 78, Issue 2, pages 172–179.Wertheimer, M (1945) “Productive Thinking”. New York: Harper.White, Andrew, (2000) “Los segredos del éxito – cómo e por qué triunfaron los multimillonarios y grandes emprendedores”, Ediciones Robinbook, Barcelona.