creativity-first concept 16 jan 2016 versie 4 verkleind
TRANSCRIPT
the future of fashion
creativity first
AMFI chooses to see fashion in both industry & culture. This perspective of fashion embraces the entire creative process of design, production, distribution and communication.
2
AMFI MISSION STATEMENT
the future of fashion
creativity first
5
interdisciplinary education based on creativity
right & left brain stimulation | creative & technical thinking
THE FASHION CHAIN
3
product based & integrated learningAMFI-AMSTERDAM FASHION INSTITUTE
4
product based & integrated learningAMFI-AMSTERDAM FASHION INSTITUTE
1289 students
3departments
1bachelor’s
course
100l e c t u r e r s
ALL IN ONE SCHOOL
FASHION & DESIGN FASHION & MANAGEMENTFASHION & BRANDING
88% girls12% boys
22%
4556
internationals
exchange students per year
25 staff
part of the amsterdam university of applied sciences
subsidized by the government
in the netherlands the only FIT- fashion institute of technology -
different nationalities
10
fashion&design | fashion&management | fashion&brandingCOMPETENCES
creativity personal vision & passion
international perspective COMMERCIAL ATTITUDE
spotting future trends feeling for material, shape & colour
team playerleadership &communication skills
challenging the fashion industry
11
3 programmesFASHION&DESIGN | FASHION&MANAGEMENT | FASHION&BRANDING
12
a conceptual thinker with a strong visionFASHION&DESIGN
A conceptual thinker with a strong
vision. Creative experimentation
and freedom are core values with
which a fashion designer translates
ideas into collections.
Independent or for the industry, it’s
important the garments, fabrics or
prints show personal handwriting
and this is realised through creativity
and craftsmanship.
future professions:
designer for the industry
knitwear designer
textile technologist
independent designer
trend professional
product development specialist
13
a hands-on fashion driven business managerFASHION&MANAGEMENT
A hands-on fashion driven business
manager with strategic and
analytical skills, always searching for
the most effective and efficient way
to connect designers’ visions with
consumers’ desires.
Possesses professional knowledge
of production, marketing, buying
and selling fashion, combined with
creative and innovative thinking.
future professions:
production coordinator
retail manager
supply chain management
buyer manager
product manager
creative manager
quality coordinator
14
creates the faces of fashionFASHION&BRANDING
Creates the faces of fashion that
we all recognise and conveys the
message of a designer or a brand.
A conceptual thinker who develops
fashion identities and engages
the consumer at a strategic and
emotional level.
Has knowledge and skills
connected to branding, graphic &
visual communication and retail
conceptualisation.
future professions:
concept developer
brand engineer
creative manager
brand manager
corporate identity manager
visual strategist
15BASIC PROGRAMME YEARS ONE & TWO
prototypestyle bookinspirationbook
all departments theoretical backbone all departments theoretical backbone
all departments theoretical backbone
branding fashion concept
branding fashion communication
design fashion & identity
design atelier collection
management concept & collection
all departments theoretical backbone
branding fashion environment
design design studio
management jeans business management fashion business & strategy
semester semester
year 1
year 2
semester semester
‘the fashion world and me’ ‘the fashion world and me’
‘the fashion industry and us’ ‘the fashion industry and us’
all departmentsall departmentsall departments
16
product based mentalityHOW TO BECOME A PROFESSIONAL
prototype inspiration book style book
garment collection plan
retail concept house style magazine assessments campaign workshops event brand manual
trendbook booth for fashion fair brand strategy
research report illustrations theoretical backbonesemesters fabric portfolio patterns
collection book communication strategy fashion film pr-plan
quality manual toolshops production guide
buying plan brand concept collection
PROCESS BOOK
17
inspiration book | prototype | style book
theoretical backbone, workshops & toolshopsTHE FASHION WORLD AND ME
year 1 | semester 1
18
from this point on each department has its own programmeME AND THE FASHION WORLD
year 1 | semester 2
production file | 3d design book | 3d presentation
19
jeans product | jeans environment | jeans retail
THE FASHION INDUSTRY AND US
year 2 | semester 3
20
3 weeks - 3 departments - 1 product: trend fairTHE FASHION INDUSTRY AND US
year 2 | triptyque
21
brand book | collection book | strategic business plan
THE FASHION INDUSTRY AND US
year 2 | semester 4
22FLEXIBLE PROGRAMME YEAR THREE & FOUR
year 4: graduation + minor/specialisation
minors for all departments specialisations
year 3: internship + minor/specialisation
brands & identity
branding
collection
design
brands & innovation
branding
international production
management
fashion in marketing & retail
management
make & buy
management
textiles
fashion & visual culture
fashion theories
fashion & editorial branding
exchange
3d hypercraft
fashion & denim INDIVIDUALS
design management branding
23
fashion & visual culture | fashion & editorial branding | individuals
students develop professional products which are presented and sold in the marketREALITY SCHOOL CONCEPT
24
flexible programme
minor | specialisation | internship
TO BECOME A FASHION TALENT
year 3 & 4 | semester 5, 6 & 7
BRANDS & INNOVATION
Future thinking trough craft trends by twentyone
AMFI students
Internship Process Book
26
a wholesale brandINDIVIDUALS
year 3 & 4
27
FASHION & DENIM
year 3 & 4
craftmanship and innovation
28
FASHION & EDITORIAL BRANDING
year 3 & 4
create a new fashion media brand
25
a case study in ChinaINTERNATIONAL PRODUCTION
year 3 & 4
29
graduationTO BECOME A FASHION PROFESSIONAL
year 4 | semester 8
31
graduation event
exhibition | catwalk show
AMFI TRANSIT
year 4
33
creative community
work by students, lecturers and alumni sold and exhibited
byAMFI STATEMENT STORE
35
RESEARCH
fashion identity | virtual design | smart garments
36
industry & educationIAF & IFFTI
iaf | fit - new york | iffti
HOW CAN YOU JOIN USselection procedure
MOTIVATION LETTE R & ASS IGMENT | INTERVIEW | ASSIGNMENT AT AMFI
REGISTER ON STUDIELINK FOR 2016-2017BEFORE 15 MARCH 2016 FOR 2017 - 2018BEFORE 15 JANUARY 2017W W W . S T U D I E L I N K . N L
|4 SELECTION DAYSFEBRUARY - APRIL W W W . H V A . N L / A M F I
|DUO ADVISES FINALSELECTION MID- JULY W W W . D U O . N L
HOW CAN YOU JOIN USenrolment
TUITION FEE
|
BOOKS MATERIALSDIGITAL CAMERA LAPTOP
|EXCURSIONS
HOW CAN YOU JOIN UScosts
37
THE CREATIVE COMMUNITY AMFIlecturers and students working together to showcase their talent
amfi.nlhva.nl/amfi
hva.nl/amfi-intfacebook.com/amsterdamfashioninstitute
twitter.com/amfi