4. CREATIVITY & (DIS)CONTENT

Advertising & Marketing Tribe

EVERY SECOND TUESDAY 2.30PM, CMI

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

A short presentation on the need for brand models and a hands on workshop part creating your own one.

1. SESSION – MAY 14 – CREATE A SIMPLE BRAND MODEL

2. SESSION – MAY 28 – HOW TO GET MORE TRAFFIC

3. SESSION – JUNE 11 – CREATE A COMMUNICATION STRATEGY

4. SESSION – JUNE 25 – HOW TO MONITOR YOUR CAMPAIGN

5. SESSION – JULY 9 – CREATIVITY & CONTENT CREATION

6. SESSION – JULY 23 – HOW TO BE GOOD IN SOCIAL MEDIA

Tuesdays, 2.30-3.30, CMI, Santiago Auditorium TIME AND MEETING POINT

Liane  &  Rob  

David  

Liane  &  Rob  

Pedro  &  Liane  

Rob.  

Tbd.  

Speaker/Moderator

A case study with YoungEntrepreneur's StartUp of the Month: Glampinghub. What they did to get traffic and customers. After: Idea session & sparring with attending Start-ups.

What you need to measure, how you can measure it and how to build a free brand & campaign monitoring tool online.

Why Creativity is important, Examples for creative content, How to get creative content done yourself or by others.

Presentation about the essential parts of a Communication Strategy. After: Sparring on existing strategies from attending Start-ups.

Social Media/Facebook content Strategy, possibilities and tips on great Social Media practice.

OUR SCHEDULE:

ROB MARTIN MURPHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE ROB MARTIN MURPHY & LIANE SIEBENHAAR @START-UP CHILE

NO ONE GIVES A ______ ABOUT YOU.

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

They  are  too  busy  living  their  lives…  

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

They’re  consuming  and  crea=ng  what  really  interests  them:  

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

INDIFFERENCE = OPPORTUNITY

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

BE USEFUL. BE ENTERNTAINING.

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

WHAT IS YOUR POINT OF VIEW ON THE WORLD?

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

SOCIALZILLA. PLATFORMANIA. ENTERTAINMENTAL.

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

ART COPY CODE

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

IDEAS THAT ARE CONTENT vs IDEAS THAT CREATE CONTENT.

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

CREATE AT THE SPEED OF CULTURE.

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

OVERESTIMATE YOUR AUDIENCE.

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

DON’T SAY. DO.

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

SIGNAL .VS. NOISE

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

THINK WRONG.

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE

When  do  you  know  you’re  doing  it  right?  

RESOURCES

ROB MARTIN MUPRHY @HELLORMM & LIANE SIEBENHAAR @L7H / MEWE.CO AT START-UP CHILE