Crash Course in creativity (Framing and Reframing)

(Prof. Tina Seelig, Stanford University)

Assignment submitted byTeam –creativeEYE

Team MembersIva KsenevichNikhil shetty

Patricia NewburyPeter McGrory

Prashant Sahay

BreadBread is a staple food prepared by cooking a dough of flour and water and often additional ingredients.

EtymologyThe word itself, Old English bread, is common in various forms to many Germanic languages, such as Frisian brea, Dutch brood, German Brot, Swedish bröd, and Norwegian and Danish brød; it has been claimed to be derived from the root of brew. It may be connected with the root of break, for its early uses are confined to broken pieces or bits of bread, the Latin crustum, and it was not until the 12th century that it took the place—as the generic name for bread—of hlaf ( [hlaifs]𐌷𐌻𐌰𐌹𐍆𐍃 in Gothic: modern English loaf), which appears to be the oldest Teutonic name. Old High German hleib[1] and modern German Laib derive from this Proto-Germanic word for "loaf", and through borrowing it gave rise to Polish chleb, Russian хлеб (khleb), Finnish leipä and Estonian leib as well-Source Wikipedia

Methodology of our team

The team was an international team with its members being from Russia, India, Australia and Finland. There was a big challenge of time divide which tended to hinder or free flow of thinking and idea sharing. Also few members of the team were plagued by poor internet connection and hence they could not meet over g hangout or skype.To counter this obstacle , the team devised a unique method. We made a google spreadsheet and all members were asked to think and fill up the various applications of bread that they could think of. While brainstorming, We came across a unique method of measuring the effectiveness of our application (of bread).

https://docs.google.com/spreadsheet/ccc?key=0AjyhYmVsLIW4dGNZOUc1bms3bXFTZXN6Y1RTV0x3a0E#gid=0

The team decided to do the PESTE Analysis ( discussed later) for each application that we thought of, to determine its vitality. After brainstorming , We could finalize on top ten uses/applications of a bread loaf . This is being presented in our assignment.

Illustration Applications How it works PESTE Analysis

Political Economic Social Technological Environmental

1

Hardened bread can

be used as a dry dish cleaner

We can use dry hardened bread chunks and use

them as abbresive to

clean out solid wastes from

dishes.

Can act as a great social leveller.

1. Cheap.2. Easily available hence can be sold in large volumes.

3.long lasting.

1. Being cheap and easily

available, It can act as dish

cleaner for poor.2.Versatile.

1. Processing it is does not require

great technological

advancements. It works on common

processing of drying.

1.No environmental

waste generated.2.No effluent.3.Green dish

cleaner.

2Small Bread

loaves nuggets as necklace

We can use small rounded bread

loaves instead of beads to make

them into a necklace.We can

color them to look fancy.

Can act as a great social leveller.

1. Cheap.2. Easily available hence can be sold in large volumes.

3.long lasting.

1. Being cheap and easily

available, It can act as a fashion

accessory for poor.

2.Versatile.

We need to cast the raw materials by which a bread

is made, into rounded glass bottles.After

hardening ,it can be coated to look like a real pearl.

1.No environmental

waste generated.2.No effluent.

3.Green necklace.4.Disposable.

3It can act as

bait for rodents

We can mix poison in wet

bread and place it in places

where rodents frequent in our houses.This will

kill them.

Easily accessable to all.

1. Cheap.2. Easily available

hence can be sold in large

volumes.3.long lasting.

versatile and cheap. Can be

used by all from all stata of

society.

no major technology needded.

it absorbs the harmfull effects

of poison in itself and keeps the environment

clean.

4 Make a lamp out of

it

Cut out the center of a bread loaf, make holes

or peel of the crust and put a bulb inside. He

bread color should give the

light warmth and cosyness.

Bio home - new generation

Cheap. Easy to make yourself.

Never the same.

Bake the bread yourself and

present a bread lighter to friends.

Simple. Easy to make.

Doesn't damage environment,

easy to recycle, change.

Illustration Applications How it works

PESTE Analysis

Political Economic Social Technological Environmental

5 Hair treatment

As bread, mixed with liquids is a

great absorbent, add all the nutritive

elements( eggs, oil, herbs, etc.) and apply it to the hair as a

mask. It'll give nice smell and

texture.

Many variations to make. Cheap, natural.

Easy to share recipes with

friends.

Easy to make, just follow the

instructions, and make the texture

easy to apply.

Friendly.

6 A hat

As most of the bread loafs are

round shape, it is easy to make a

hat out of it.

New styles, forms, natural

colors.

Different variations, not

expensive.

Attracts attention,can look totally stylish and innovative.

The main thing is to find some

good coverage spray to protect

it from the possible rain.

Can be used as nutrition if

happen to get somewhere,

where there is no food around.

Illustration Applications How it works PESTE Analysis

Political Economic Social Technological Environmental

7 Eatable bread food sticks

Make hard bread sticks to eat

Chinese food, and then to eat

the sticks.

Great improvement or

recycling.Disposable,

cheap, original.

Very simple to use, will protect

from reused ones, hygienic.

Easy to make in big amounts, can

be different colors as well.

Perfect for be environment.

8 Face pack

Bread grains in powdered form

to be mixed with a water to make

a semi solid emulsion.T his

can be used as a face pack.

Natural, good on body, new style

Disposable, cheap, original.

Affordable for all, easy to use-anytime any where,can

trigger a new social fashion

Easy to make in big amounts, can

be different colors as well.

Environment friendly as it is

disposable.

Illustration Applications How it works PESTE Analysis

Political Economic Social Technological Environmental

9 Clothesthreaded

bread loaves interwoven to form a cloth

status symbol.Cheap. Easy to make yourself.

Never the same.

social leveller, make your own dress, affordable

weavingEnvironment

friendly as it is disposable.

10 cook book Project BREAD

internet based e-book

insights into cultural

differences

utilizing a crowd-sourced

model

illuminates the rich

diversity of world breads

digitally mediated,

flipboard type interface

insights into the source of ingredients

S. no. Applications How it works PESTE Analysis

Political Economic Social Technological Environmental

Team creativeEYE appreciates it

Thanks for your time !