creativity and innovation training’s contribution? conf 1211...creativity and innovation...

Creativity and Innovation Training’s contribution?

Richard Lane

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[This intro relates to slides 1-5] With any presentation, I think it is valuable to give some context to the presenter’s perspective. I developed this presentation whilst I was employed at Autodesk. For those of you who don’t know Autodesk, they make Design tools used in industries as diverse as Architecture & Engineering, Manufacturing and Entertainment. During my 14 years at Autodesk I spent 10 years in an Education environment, working with professionals world wide and, more recently with a rather younger audience (primary and secondary school children who provided valuable input to the latter part of the presentation. This is a modified form of a presentation I delivered earlier in the year to Oxen Park (Oxen Park is an industry group for HR Directors similar to CEdMA). The presentation was inspired by a talk Carl Bass gave at Ted-x in February. (http://www.youtube.com/watch?v=YKV3rhzvaC8) This presentation isn’t intended to be a “future of training” presentation, it’s more of a broad look at innovation focussing on 5 trends which I believe will drive innovation in business in general.

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http://en.wikipedia.org/wiki/Shanghai_Tower

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http://www.ferrari.com/English/about_ferrari/Ferrari_World_Design_Contest/Pages/Ferrari_World_Design_Contest.aspx

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http://www.youtube.com/watch?v=HmPitTWKudI

What is creativity and innovation?

“The process of having original ideas that have value”

Sir Ken Robinson

Creativity

“The practical application of creativity to make better things”

Carl Bass, Autodesk

Innovation

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For me, innovation is about making connections between seemingly unrelated things to create something new or better. Reference Monday’s BBC1 program with Richard Hammond “Miracles of Nature” e.g. Woodpecker inspiring new crash helmet technology and physiology of a giraffe’s neck enabling pilots to operate at Mach 9 (under normal circumstances they lose consciousness between Mach 4 and 5). But why should we care? The 2011 CEO survey published by PWC identified innovation as critical to future business success primarily due to the accelerating pace of change. http://www.pwc.com/gx/en/corporate-strategy-services/publications/ceosurvey-innovation.jhtml

What might change?

• Our training solutions • Our customers and their needs • Our companies’ products • Our employee hiring and development

policies • Our team, department or company culture • Our work locations and patterns • Our competition

Five Trends

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Accessing experiences vs. owning products

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Business Unusual

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www.square.com Developed by Twitter creator Jack Dorsey. Swiping cards allows the magnetic strip to be read customers sign with their finger on the screen, 2,048 but encryption keeps data secure, connects via the audio jack to iOS and android devices. Already used by more than a million US taxi drivers, massage therapists and accountants.

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www.kiva.org Kiva (www.kiva.org) is a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world. Since Kiva was founded in 2005 $369,499,375 has been loaned

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http://www.completepicturesinc.com/images/vintage/missioncontrol1969.jpg

Trend

The New Industrial Revolution

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How things work & making / Digital Fabrication e.g. 3d printing / democratising technology Reference Chris Anderson “Makers: The New Industrial Revolution” http://www.amazon.co.uk/Makers-The-New-Industrial-Revolution/dp/184794065X/ref=sr_1_1?ie=UTF8&qid=1352198402&sr=8-1 Over the past ten years, the internet has democratised publishing, broadcasting and communications, leading to a massive increase in the range of participation in everything digital - the world of bits. Now the same is happening to manufacturing - the world of things. Chris Anderson explains how this is happening: how such technologies as 3D printing and electronics assembly are becoming available to everybody, and how people are building successful businesses as a result. Whereas once every aspiring entrepreneur needed the support of a major manufacturer, now anybody with a smart idea and a little expertise can make their ideas a reality. In July, Glasgow University chemist Lee Cronin has made a different sort of 3D printing breakthrough: He found a way to turn a 3D printer into a universal chemistry set. Here’s how they explained it: “Nearly all drugs are made of carbon, hydrogen and oxygen, as well as readily available agents such as vegetable oils and paraffin. “With a printer it should be possible that with a relatively small number of inks you can make any organic molecule,” he (Cronin) says.” Cronin’s idea is to make prescription drugs downloadable—which will be of enormous benefit to nearly everyone. http://www.kurzweilai.net/the-chemputer-that-could-print-out-any-drug?utm_source=KurzweilAI+Weekly+Newsletter&utm_campaign=b60382892c-UA-946742-1&utm_medium=email

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Understanding how things work and making things TV shows like “How it’s Made” and “How do they do that”

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Digital Design & Manufacturing www.makerbot.com Reference Yoda model, but highlight not just plastics

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1:26 – 2:20 I had hoped to bring a 3d printer along today but unfortunately I couldn’t source one in time but this video will show you how they work

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http://www.3ders.org/articles/20120211-3d-printed-bowl.html

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University of Exeter, 3d printing chocolate http://www.bbc.co.uk/news/technology-14030720

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http://inhabitat.com/3-d-printer-creates-entire-buildings-from-solid-rock/ Enrico Dini’s prototype 3d printer. The printing process starts with a thin layer of sand. The printer then sprays the sand with magnesium-based glue from hundreds of nozzles, which binds the sand into rock. That rock is then built up layer by layer, eventually taking shape of whatever object it is destined to become, be it a curvy sculpture or an entire cathedral. ��Dini claims the printer is four times faster than conventional building, costs one-third to one-half the price of Portland cement and creates very little waste, so it’s better for the environment��

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Wake Forest in the US. Surgeon Anthony Atala of the Wake Forest University Baptist Medical Center demonstrated an early-stage experiment that could someday solve the organ-donor problem: a 3D printer that uses living cells to output a transplantable kidney. http://www.ted.com/talks/anthony_atala_printing_a_human_kidney.html

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In July, Glasgow University chemist Lee Cronin has made a different sort of 3D printing breakthrough: He found a way to turn a 3D printer into a universal chemistry set. Here’s how they explained it: “Nearly all drugs are made of carbon, hydrogen and oxygen, as well as readily available agents such as vegetable oils and paraffin. “With a printer it should be possible that with a relatively small number of inks you can make any organic molecule,” he (Cronin) says.” Cronin’s idea is to make prescription drugs downloadable—which will be of enormous benefit to nearly everyone. http://www.kurzweilai.net/the-chemputer-that-could-print-out-any-drug?utm_source=KurzweilAI+Weekly+Newsletter&utm_campaign=b60382892c-UA-946742-1&utm_medium=email http://www.guardian.co.uk/science/2012/jul/21/chemputer-that-prints-out-drugs

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http://www.aiaa-sf.org/techtalks/2012/0305.html Made in Space

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123dapp.com Digital fabrication relies on a 3d model but what if you don’t have the skills to create a model? You could download one from sites such as Thingiverse.com which have over 25,000 models which have been uploaded by the community or you could create one using a standard camera or even your iphone.

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Democratising Development Flash back to my childhood in the 80’s. I learnt to program on one of these. Computers like the Spectrum sparked a bedroom coding revolution which was a major contributor to creation of a strong game development industry in the UK. Since then programming had become far less accessible Raspberry Pi, Scratch

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One laptop per child $35 laptop for 6-12 year olds across the world http://one.laptop.org/

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The Rise of Information & the Internet of Things

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http://www.linear.com/products/wireless_sensor_networks

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http://supermechanical.com/twine/ 7cm square provides WiFi, internal and external sensors, and two AAA batteries that last for months. A simple web app lets you give Twine human-friendly rules — no programming needed. http://techcrunch.com/2011/11/25/twine-foreshadows-a-future-where-all-objects-talk-to-the-internet/

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The internet of things, uniquely identifiable objects that use technology such as wifi and RFID to communicate and create a kind of internet. Ming-Zher Poh from MIT Media Lab has developed a mirror that can measure your pulse using a webcam. He also developed an iphone app Cardiio which turns your phone in to a stethoscope. http://web.media.mit.edu/~zher/

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Gamefication

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Reference photograher: Phil Toledano http://www.mrtoledano.com/ Mihaly Csikszentmihalyi (mee-hi cheek-sent-meh-yee) is a Hungarian psychology professor and is the former head of the department of psychology at the University of Chicago . He is noted for his work in the study of happiness and creativity, but is best known as the architect of the notion of flow and for his years of research and writing on the topic. He is the author of many books has been described as the world's leading researcher on positive psychology. (Paperback) http://www.amazon.co.uk/Flow-Psychology-Happiness-Classic-Achieve/dp/0712657592/ref=wl_it_dp_o_pC_nS_nC?ie=UTF8&colid=GGG4KFPOCLZA&coliid=I4X5XHV8YIOLL In his seminal work, Flow: The Psychology of Optimal Experience, Csíkszentmihályi outlines his theory that people are happiest when they are in a state of flow— a state of concentration or complete absorption with the activity at hand and the situation. It is a state in which people are so involved in an activity that nothing else seems to matter (Csikszentmihalyi,1990). The idea of flow is identical to the feeling of being in the zone or in the groove. The flow state is an optimal state of intrinsic motivation, where the person is fully immersed in what he is doing. This is a feeling everyone has at times, characterized by a feeling of great absorption, engagement, fulfillment, and skill—and during which temporal concerns (time, food, ego-self, etc.) are typically ignored. In an interview with Wired magazine, Csíkszentmihályi described flow as "being completely involved in an activity for its own sake. The ego falls away. Time flies. Every action, movement, and thought follows inevitably from the previous one, like playing jazz. Your whole being is involved, and you're using your skills to the utmost."[9] To achieve a flow state, a balance must be struck between the challenge of the task and the skill of the performer. If the task is too easy or too difficult, flow cannot occur. Both skill level and challenge level must be matched and high; if skill and challenge are low and matched, then apathy results.[7]

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Reference Jane Mcgonigal game designer and director of game R&D at the Institute for the Future (IFTF.org) “Reality is Broken” Urgent Optimism: Extreme self motivation, Tight social fabric: stronger relationship if we have played a game with someone, blissful productivity: within a game we are happier working hard, Epic meaning: Associated to awe-inspiring missions, larger goals = Super-empowered hopeful individuals Superbetter game to improve health and Malcolm Gladwell ‘Outliers’ 10,000 hours equivalent to the amount of time the average US child will have spent playing videogames by the age of 21.

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‘Epic Win’ iPhone App.

Examples of Game Mechanics

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Reference Jesse Schell DICE 2010 (Design. Innovate. Communicate. Entertain) presentation, where points and achievements are everywhere http://www.ted.com/talks/jesse_schell_when_games_invade_real_life.html Squeebles times table app. (made by Dads)

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Establishing the conditions for creativity

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Michael Jordan Churchill “Courage is going from failure to failure without losing enthusiasm.”

“If you are not prepared to be wrong, you will never come up with anything

original” Sir Ken Robinson

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http://www.fastcompany.com/3002484/how-treating-your-employees-turtles-can-smother-innovation (29.10.12) Fast Company’s findings; Connect the front line to the customer strategy / Teach people to think for themselves / Experiment to implement / Break down the hierarchy / Invest in frontline capability Amazon has created a data-driven culture in which employees at any level are encouraged to devise experiments based on their customer insight. One such innovation, shopping cart recommendations, came over the cry of a HiPPO who was convinced the newbie employee who proposed it would only distract customers from checking out. Another innovation, behavior-based search, was tested by an intern and resulted in a 3% revenue boost. Facebook, like many technology companies, routinely hosts 24- to 48-hour Red Bull-infused hackathon sessions designed to let employees turn ideas into inventions. As one of the designers responsible for creating Facebook video--which itself resulted from a hackathon--said of the time-pressured events which paradoxically encourage boldness, “we found that some of the best products that we’ve ever shipped arose from just a single night’s effort.”

Perfecting the Irrelevant

“Focus on your value, not your activity” Wayne Hodgins (http://waynehodgins.typepad.com/ontarget/files/perfecting_the_irrelevant.pdf)

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Let's start with a story. The one I'm most familiar with telling relative to this topic of perfecting the irrelevant is a story that's apparently a fairly true one...at least, most of the parts of it are supposed to be. It relates to a company called Smith Corona. For those of you who aren't familiar with the company Smith Corona, they were a very well respected company, and they were around for a very long time. They started manufacturing in 1886 and stopped in 1997. Compared to most companies, they went for a very long time. They were essentially in the typewriter business, and if you were to ask most people, they made some of the best typewriters at the time. They were quite innovative, introducing electric typewriters in 1955 for instance. But in spite of all of this, as I just indicated, they stopped manufacturing in 1997. The story goes that the CEO at the time, when he was in this unfortunate position of needing to shut down the plant and close the company in this regard, gathered all of the employees together on their last day and brought out onto the podium with him the last typewriter that came off the assembly line. He said to everyone who was gathered, "I want you to go home today with two things very clearly in your mind. Number one: I want you to go home extraordinarily proud of the part you played in producing this typewriter because this is the greatest typewriter that SmithCorona has ever produced.“ Now mind you, this wasn't just bravado on his part, or trying to make the employees feel better. This was actually true. There was a great deal of customer input to suggest exactly the same thing...that as far as they felt (and many of them as you can guess were long standing customers), it was the best one Smith Corona had ever designed He said he thought it was very important that they leave with the lesson that was learned here, painful as it was, that in his opinion, what they'd ended up doing was perfecting the irrelevant. If you reflect on the time frame, 1997 was when he was giving this presentation and closing the plant. The closure was probably due to the advent of not so much just the personal computer, but in fact, word processing in general. It's a fairly startling thing. You would have thought that they would have just naturally evolved into this, but they didn't

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creativity and innovation training’s contribution? conf 1211...creativity and innovation...

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