creativity and innovation (1)

7/28/2019 Creativity and Innovation (1)

1/14

CREATIVITY AND

INNOVATION How innovative are you?


2/14

See this figure?

Divide the figure below into as many pieces

as you can by making four straight cuts with

a long knife


3/14

2 Dimensions=11

Cuts and pieces


4/14

3 dimensions=14

imagine its a cake


5/14

Another Perspective

Fold it after each cut=16


6/14

New Challenge

A company manufactures glassware. The last step

of the process is to wrap glasses individually in

used newspapers and then place them in aspecially designed box. The box is then sealed.

Management notices low productivity with this

last step, observing that workers occasionally stop

to read the newspapers? What can managementdo to increase productivity?


7/14

Steps to Personal Creativity

1. Accept that you can be creative

2. Question traditional assumptions

3. Expand your problem-solving styles 4. Employ creativity techniques

5. Practice thinking in new ways

6. Learn when your creative thinking is best


8/14

Relevance to Globalization

In a rapidly changing global world,

managers must use all their abilities to

anticipate opportunities and threats


9/14

Future Visions of the Auto

Industry

Fuel injections will require much less gas

Need for lean production There will be need for small autos to serve utilitarian mass

markets

There will be more women drivers in Europe and Asia

Emotions will be used to promote products Increased speed limits

More roads will be needed


10/14

Future Visions of the Food

Industry This is a recession-proof industry with very slim profit

margins

We see segmentation of markets and niche development

Many consumers/nations leapfrog to the latest trends rather

than following a particular development process

The natural environment is increasingly important

Computer technology linking suppliers gets food to marketat a lower price

In Western countries there is a trend toward less cooking in

the home


11/14

Envisioning Techniques

Linear

step-by-step; scenario planning, etc.

Intuitive

imagery; brainstorming; analogy


12/14

Stimulants to Work Creativity*

1) FREEDOM in deciding work to do or how to do it

2) CHALLENGE to work hard on important projects

3) RESOURCES needed to do the work

4) ENCOURAGEMENT from a supervisor who is a good workmodel, sets appropriate goals, supports and has confidence in the work

group

5) WORK GROUP SUPPORTS such as diverse skills, people who

communicate well, are open to new ideas, constructively challenge one

anothers work, trust and help each other, and feel committed to theirwork

6) ORGANIZATIONAL ENCOURAGEMENT in a culture that

supports creativity and communicates a shared vision of organization


13/14

Obstacles to Work Creativity

1) ORGANIZATIONAL IMPEDIMENTS such as

internal political problems, harsh criticism of new

ideas, destructive internal competition, avoidanceof risk and overemphasis on the status quo

2) WORKLOAD PRESSURES such as extreme

time pressure, unrealistic expectations, or

distractions


14/14

Weigh the Odds

You have 50 coins of which one is slightly

heavier than all others. This weight

difference can be detected on a balancescale

What is the least number of weighingsrequired to find the heaviest coin?

creativity and innovation (1)

Documents