creativity, a key driver for innovation. [introduction] universitas 30 oct 2015

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[email protected] huntingmammoths.com Creativity, a key driver of innovation Josep Mª Monguet Octobre 30 th Universitas Telefonica. La Roca del Vallès jm.monguet@ upc.edu http ://huntingmammoths.com

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Page 1: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Creativity, a key driver of innovation

Josep Mª Monguet

Octobre 30th Universitas Telefonica. La Roca del Vallès

[email protected] http://huntingmammoths.com

Page 2: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Cases

Page 3: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Cases

Page 4: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Cases

Page 5: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Cases

Page 6: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Cases

Page 7: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Cases

Page 8: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Cases

Page 9: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Cases

Page 10: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

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Relevance

Page 11: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

2012 IBM Global CEO Study. Capitalizing on complexity | Web

Relevance

Page 12: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Relevance

Page 13: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Relevance

Page 14: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Ideas

will exist in the Future

& involve people

Page 15: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

NeedThe Shawshank Redemption, 1994

Production of Ideas

Page 16: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Production of Ideas

Page 17: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Thinking levelEleanor with girl scouts in Kentucky, 1934

Production of Ideas

Page 18: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Production of Ideas

Page 19: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Sharing Erin Brockovich, 2000.

Production of Ideas

Page 20: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Production of Ideas

Page 21: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Production of Ideas

Page 22: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Genrich Altshuller (TRIZ)

Production of Ideas

Page 23: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Production of Ideas

Page 24: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Ideas

will exist in the Future

& involve people

Page 25: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Future

Page 26: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Future

Page 27: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Future

Page 28: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Decision making

StrategiesGuide for

action

Scenarios

Future

Page 29: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Ideas

will exist in the Future

& involve people

Page 30: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

People

Page 31: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Early 1970s, a band of cyclists from Cupertino California.

Buffalo infantry soldiers 1896, Yellowstone.

People

Page 32: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Art

Corporate Culture

Technology

People

Page 33: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Technology

Art

Creative strategy

People

Page 34: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Measure of creativity

Page 35: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Measure

Page 36: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Analitical

Practical

Creative or Synthetic

Intelligence

Measure

Page 37: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Creative or synthetic

Creativity

Art and culture

Economy Technology& Science

Salvatore is an engineer, artist, hacker and interaction designer. (hm)

Measure

Page 38: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Evolution

Page 39: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Evolution

Page 40: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Evolution

Page 41: Creativity, a key driver for innovation. [introduction] Universitas 30 Oct 2015

[email protected] huntingmammoths.com

Thank [email protected]

http://huntingmammoths.com