creative ways to combine email & social
TRANSCRIPT
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Creative Ways to Combine Email & Social Lauren Duffy | Digital Marketer
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What we’ll cover today1. Why you should integrate your email marketing and social strategies2. Creative ways to combine email and social to boost your marketing results
○ Using Facebook cover photos to grow your Email list○ Using Snapchat to grow your Email list○ Using Linkedin Pulse to drive traffic and subscribers○ Using video to promote Email newsletters on Social channels○ Add a live Twitter feed to your emails○ Using Email to boost engagement on Instagram○ Using Social to re-engage customers
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Why should you integrate your email marketing and social media strategies?
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Visibility
2% 90%Of Facebook
fans see your posts
Of Email gets
delivered
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Number of Active Users Worldwide
400m
4.4b
1.6b
1.0b
380m 320m100m
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44%“For every $1 spent on email, the average ROI is $44.25”Experian 2014
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Why add social sharing buttons to your emails?
+ = 158% CTR
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Creative ways to combine your Email Marketing and Social Media strategies
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1. Using Facebook cover photos to grow your email list
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2. Use snapchat to grow your email list
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3. Using Linkedin Pulse to drive traffic and email subscribers
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4. Use video to promote email newsletters on social channels
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5. Add a live Twitter feed to your emails
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6. Using email to boost engagement on Instagram
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7. Use social to re-engage customers
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Benefits of combining Email & Social strategies:
● Extends your Brand’s reach ● Grow your Email List ● Another platform to connect with your Audience● More options for your Email Subscribers
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Any more questions?