creative thinking for small business
Post on 17-Oct-2014
6.719 views
DESCRIPTION
How small business can use creative thinking as their edgeTRANSCRIPT
![Page 1: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/1.jpg)
Creative Thinking: Your Edge
http://workincolour.com.au/
![Page 2: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/2.jpg)
![Page 3: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/3.jpg)
![Page 4: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/4.jpg)
![Page 5: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/5.jpg)
social media
free agent nation
portfolio careers
disintermediation
digital age project-based work
knowledge workers
what’s next???
virtual assistants
solopreneurs
SOHO
SOHO +
HOHO
web 2.0
![Page 6: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/6.jpg)
Does your business have the bits in place
to thrive in 21C?
![Page 7: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/7.jpg)
![Page 8: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/8.jpg)
![Page 9: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/9.jpg)
![Page 10: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/10.jpg)
AGSM's The Leader magazine: 'Innovation - in 2009it's not just a word to be bandied about. The economy is forcing us to get creative. Innovation could be just what we need and it could be very good for business.'
![Page 11: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/11.jpg)
Recent Harvard Business blog: 'It's the single biggest error firms make in times of crisis: repeating the past. When the world around you is undergoing discontinuous change, repeating yesterday's mistakes is the quickest path to decay and dissolution.'
![Page 12: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/12.jpg)
'Creativity is one of the last remaining legal ways of gaining an unfair advantage over the competition.' Ed McCabe
![Page 13: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/13.jpg)
Produce practical + original ideas Turn potential → performance
Differentiate your business Seize opportunities
Encourage innovationSolve problems
Plan betterIncrease productivityFocus on the essentials
![Page 14: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/14.jpg)
Left brain, logical, linear thinking is essential in business. (It's 'in the box' thinking...)
![Page 15: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/15.jpg)
The left brain is about:wordsnumberslogical thinkingsequencesrational thinkinganalysingbeing objectivelooking at parts
![Page 16: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/16.jpg)
![Page 17: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/17.jpg)
But for 21st century success you also need right brain, creative, big
picture thinking. (That's the 'out
of the box' bit...)
![Page 18: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/18.jpg)
The right brain is about:
rhythm colourimagination daydreamingspatial thinking intuition holistic thinkingsynthesising being subjective looking at the whole
![Page 19: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/19.jpg)
![Page 20: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/20.jpg)
It’s about using your
whole brain, not just one
side or the other...
![Page 21: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/21.jpg)
Most of us aren't trained to think
creatively in schools or workplaces.
![Page 22: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/22.jpg)
Creative thinking is natural + quite easy to tap into... with a few tips + tricks.
![Page 23: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/23.jpg)
makeConnections
Challenge yourself Cultivate ideas
Cultivate ideas
be Curious
Four Cornerstones
![Page 24: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/24.jpg)
Be Curious
![Page 25: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/25.jpg)
![Page 26: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/26.jpg)
Whatis
that?
![Page 27: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/27.jpg)
![Page 28: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/28.jpg)
Make Connections
![Page 29: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/29.jpg)
![Page 30: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/30.jpg)
Try Something (Anything) New
make connections:
![Page 31: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/31.jpg)
MIND MAPPING
![Page 32: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/32.jpg)
©Tony Buzan
![Page 33: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/33.jpg)
Challenge Yourself
![Page 34: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/34.jpg)
challenge yourself:
Take Risks
![Page 35: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/35.jpg)
Assumptions
challenge yourself:
Question
![Page 36: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/36.jpg)
![Page 37: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/37.jpg)
Scamper
©Bob Eberle, cited by Mind Tools Limited
![Page 38: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/38.jpg)
Substitute: components, materials, people
Combine: other products, services, functions
Adapt: alter, change function, use part of another product or service
Modify: increase or reduce scale, change shape, materials etc
Put: (to another use)
Eliminate: remove elements, simplify
Reverse: turn inside out or upside down
![Page 39: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/39.jpg)
Cultivate
Your Ideas
![Page 40: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/40.jpg)
Give Ideas Time to Grow
cultivate:
![Page 41: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/41.jpg)
![Page 42: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/42.jpg)
DreamerRealist
Critic
![Page 43: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/43.jpg)
http://workincolour.com.au/
Sign up for newsletter
![Page 44: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/44.jpg)
Newsletter + 10 business tips Slides on FSL website
Email for worksheets [email protected]
Sign up for newsletter
Solo + Small Business Makeover: Special Offer
http://twitter.com/WorkInColourhttp://www.linkedin.com/in/workincolour
http://workincolour.com.au/
![Page 45: Creative Thinking for small business](https://reader034.vdocuments.mx/reader034/viewer/2022051816/54419c56b1af9f034c8b47a8/html5/thumbnails/45.jpg)
Don't go back to sleep...