Señor Lobo (Mister Wolf) is an independent strategist Searching purpose on how we do advertising Presenting alternative strategic and creative services ‘Human centred - strategies’

Rebellion against dogmas and myths in communications and media. Fight the ‘Been There Done That’ attitude. New opportunities require blank mindsets.

!!

‘YOU KNOW NOTHING BRO’

Philosophy

Skepticism to gurus and ‘how to’ shortcuts to knowledge. Over-planning kills the serendipity and the unexpected relevance.

!!

INTUITION NEEDS TESTS

Philosophy

Our culture is in constant change. ’Human centred - design’ explores the idea of usage designing itself.

We are to drive human centred - communications on behalf of brands. !!

CREATIVE AGENTS OF HUMANISM

Philosophy

The upcoming ad age will be driven by professional hybridism and brands interventionism. Hijack culture and create cultural

value for the future. !!

HACKERS | PROTOTYPES

Philosophy

Constant questioning is the Socratic way to seek truth.Our responsibility is bigger than delivering a message. Transcendence to the advertising industry;

it is a shame been able of changing the world and choosing not to. !!

INSTIGATE CHANGES

Philosophy

Señor Lobo (Mister Wolf) is a personal search of purpose and responsibility for the sake of brands and consumers. Señor Lobo is a

guardian of purpose and intention in the coming adland era. !!

ADVERTISING SHOULD CHANGE THE WORLD

Philosophy

“

Sofía volvió a pensar de nuevo con su propia inteligencia,

sin usar lo que había aprendido de otros.

!

Jostein Gaarder

Señor Lobo is a naturalist exploring a Wild Branded Safari. With own thoughts and theories on how brands should

design their communication.

HUMAN CENTRED - STRATEGIES

cargocollective.com/msolomisterwolf/ 0034 699 604 171

STRATEGIC & CREATIVE BOUTIQUE BARCELONA