creative problem solving -synectics
DESCRIPTION
Creative Problem solving explained by concept of Synectics which involves thought processes of which the subject may be unaware.TRANSCRIPT
SYNECTICS
CREATIVE PROBLEM SOLVING METHOD
Group No: 5 ; MBA-PT (2nd Year) 2012-2015 Batch | DMS , IIT Delhi
Sahil Kapoor- 2012smn6697 Mayank Lau- 2012smn6682
Bhushan Kumar- 2012smn6688 Pawandeep Singh Maniktala- 2012smn6706
Synectics? - IntroductionVideo
Synectics?
Synectic thinking is the process of discovering the links
that unite seemingly disconnected elements.
It is a way of mentally taking things apart and putting them together to furnish new insight for all types of
problems
Introduced by Bill Gordan
Process
CASE STUDY: Designing of wheel chair for climbing stairs
George Prince, Donald Gifford, Bill Gordon (at Chart), Carl Marden in Synectics session room Main Street, Cambridge 1958.
CASE STUDY: Designing of wheel chair for climbing stairs
CASE STUDY: Designing of wheel chair for climbing stairs
CASE STUDY: RECYCLING IN SAVANNAH (Georgia)
Source: Gretchern Chern Blog, July 2, 2011 :: Design Manager in New York City, USA.
RECYCLING IN SAVANNAH - OBJECTIVES
Source: Gretchern Chern Blog, July 2, 2011 :: Design Manager in New York City, USA.
RECYCLING IN SAVANNAH - Methodology
CASE STUDY: PIZZA HUT
Objective: Pizza Hut wanted to create new product ideas for family dining solutions in over 100 global markets, but they did not have the time or capacity to focus on each country individually.
Source: Case study conducted by synecticsworld.com
CASE STUDY: UNIVERSAL STUDIOS THEME PARKS
THE CHALLENGE:Universal wanted help generating marketing and hotel concepts for the exciting new theme park under construction at Universal Studios Florida–ideas that would guarantee the success of their exciting ‘Islands of Adventure’ attraction.
Source: Case study conducted by synecticsworld.com
CASE STUDY: FUKRE- Bollywood Movie
Story :
The group includes two school backbenchers, Hunny (Pulkit Samrat) and Choocha (Varun Sharma), who are perpetually dreaming of making it big. This Day Dreaming interpretation is done by using concept of synectics and idea force fitting.
Source: http://en.wikipedia.org/wiki/Fukrey
Video :
CONCLUSION
• Synectics is a problem solving methodology that stimulates thought processes of which the subject may be unaware.
• Provides an approach to creative thinking that depends on looking at what appears on
the surface as unrelated phenomenon and draws relevant connections.
NKS THA