creative personal branding presentation
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What is Creative Personal Branding?
A JOURNEY FROM UNCERTAINTY TO A NEW VISION
Combine knowledge & imagination to:
Always with substance, style, conviction and grace.
Why is this relevant?
THE WORLD CHANGESAND WE MUST CHANGE WITH IT!Barack Obama - 20 Januar 2009
1873 ! 1930 ! 2008
5,5% in 1950 to 20.5% in 2006WTO.org
204fifa.com
25. December 1990Tim Berners-Lee
LIFE TODAYIS LIKE A HYPERMARKET
THE GLOBAL MARKET:WHENEVER, WHEREVER, CHOICE RULES
THROUGH CONNECTIVITY AT A PACE NEVER SEEN BEFORE!BUT WHO IS CONNECTED?
Digital global market: " 2000 billionec.europa.eu/eu2020/
6.8 billionopr.princeton.edu/popclock
1.67 billionwww.internetworldstats.com
AsiaEurope
North AmericaLatin America
AfricaMiddle East
Australia
42%24%15%11%4%3%1%
www.internetworldstats.com
Priority Nr1:Smart growth – developing an
economy based on knowledge andinnovation.
ec.europa.eu/eu2020
WELCOME TO THE CREATIVE ECONOMY,THE NEW GLOBAL REALITY!
14.6 million jobsBls.gov
Countries, companies and people
Self-employed / un-employed
23 millionec.europa.eu/eu2020/
20%Nytimes.com
16-24 Years: 42,9%Nytimes.com
WE SOMETIMES FEEL WE ARE AT A PERMANENT OLYMPICS,PARTICIPATING IN ALL DISCIPLINES WITH GLOBAL COMPETITION.
Collective insecurity=Limbo-generation
SLAVE, SAVE AND RETIREIS NOT A GOOD STRATEGY!
Life-long learningSector-specific skills (horizontal)
Self-skills (vertical)European Parliament and Council
1. Communication in your mother tongue2. Communication in a foreign language
3. Mathematical competence and basic competence in science and technology
4. Digital competence5. Learnign to learn
6. Social and civic competence7. Sense of initiative and entrepreneurship
8. Cultural awareness and expressionEuropean Parliament and Council
WORK SHOULD EXPRESSDIVERSITY, EXCITMENT, OPPORTUNITY,PERSONAL GROWTH AND SATISFACTION.
MOTIVATION, EFFICIENCY AND PRODUCTIVITYWOULD BE THE LOGICAL CONSEQUENCE!
YOUR STRATEGYSPRINGS OUT OF YOUR PERSONALITY!
NOT EVERYONE CAN DO EVERY JOB!
9%ft.com
HAVING A VISIONIS LIKE HAVING A DREAM!
Vision: Reinventing work and life
THE CREATIVE ECONOMY NEEDS CREATIVE LEADERSHIP:PEOPLE WITH SUBSTANCE AND STYLE, CONVICTION AND GRACE.
WHAT IS REALLY IMPORTANT TO YOU?YOUR VALUES DEFINE YOUR MODUS OPERANDI!
CORPORATE SOCIAL RESPONSIBILITYSTART WITH INDIVIDUAL SOCIAL RESPONSIBILITY
We urgently need such change makers, creative visionaries
and leaders.
CREATIVE THINKINGIS A KILLER APPLICATION!
THE QUALITY OF CREATIVE THINKINGWILL POSITIVELY INFLUENCE THE QUALITY OF YOUR LIFE
MOST GREAT THINGS IN LIFE ARE NOT LOGICAL.
WE NEED A NEWHYBRID CREATIVE LEADERSHIP MINDSET.
INSTEAD OF AUTHORITY, WE NEED INSPIRATION, INSTEAD OF HIERARCHY WE NEED COLLABORATION, INSTEAD OF DELEGATION WE NEED PARTICIPATION.
DIVERSITYIS THE MOTHER OF CREATIVITY.
SEE DIVERSITY AS AN OPPORTUNITY.MULTICULTURAL SOCIETIES ARE THE ANSWER AND NOT THE PROBLEM.
CREATIVITYNEEDS TO BE CREATED TREE TIMES.
Creativity is the mental process of developing
ideas.Innovation
is the way you apply ideas.Design
is the form or style you give the idea.
RESEARCH IS THE TRANSFORMATIONOF MONEY INTO KNOWLEDGE,
AND INNOVATION IS THE TRANSFORMATION OF KNOWLEDGE INTO MONEY!
IN ANY CASE THE COMMUNICATION OF YOUR IDENTITY IS THE KEY DRIVER OF EFFICIENCY!
ALMOST EVERYTHING YOU CHOOSE IS NOW BRANDED.
BRANDING GAINS A NEW DIMENSION, ITS ONLINE DIMENSION FOR THE INDIVIDUAL!
THE MORE YOU RESPECT YOUR PRIVATE SPHERE, THE MORE YOU RESPECT YOURSELF!
What is Creative Personal Branding?
A JOURNEY FROM UNCERTAINTY TO A NEW VISION
Combine knowledge & imagination to:
Always with substance, style, conviction and grace.
R E F R E S H
OPPORTUNITY FAVOURSTHE PREPARED MIND!
Some day is today.
START NOW!
Jürgen Salenbacher
And, above all,
ENJOY!
Jürgen Salenbacher
THANK YOU FOR YOUR ATTENTION
© Jürgen Salenbacher, 2010. All rights reserved.
Except as permitted under current legislation, national and international, no part of this work may be photocopied, !le-shared, stored in a Retrieval system, performed in public, adapted, broadcast, transmitted, recorded or distributed by any other media without the prior permission of the copyright owner."e rights of Jürgen Salenbacher to be identi!ed as the author of this work have been asserted in accordance with European and other international copyright law.
Creative Personal Branding® and CPB-lab® are registered trademarks of Jürgen Salenbacher.