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Cecilie Burleson • Online Sales Manager • Stephens Media/West Hawaii Today • August 2013 The Importance of Creative Design CreaBve has substanBal impact on the success of a campaign. A good and effecBve creaBve can result in higher ROI. Bad creaBve can ruin your investment. Online allows you to test creaBves quickly and by different metrics. Even Bny differences can have significant impact on the performance of ads. DESIGNER 1 Impressions: 4,300 Clicks: 20 CTR: 0.47% DESIGNER 2 Impressions: 2,666 Clicks: 3 CTR: 0.11% WINNER!

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Creative has substantial impact on the success of a campaign. A good and effective creative can result in higher ROI. Bad creative can ruin your investment. Online allows you to test creatives quickly and by different metrics. Even tiny differences can have significant impact on the performance of ads.

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Page 1: Creative Online Ad Test

CecilieBurleson•OnlineSalesManager•StephensMedia/WestHawaiiToday•August2013

The Importance of Creative Design

CreaBvehassubstanBalimpactonthesuccessofacampaign.AgoodandeffecBvecreaBvecanresultinhigherROI.BadcreaBvecanruinyourinvestment.

OnlineallowsyoutotestcreaBvesquicklyandbydifferentmetrics.EvenBnydifferencescanhavesignificantimpactontheperformanceofads.

DESIGNER1Impressions:4,300Clicks:20CTR:0.47%

DESIGNER2Impressions:2,666Clicks:3CTR:0.11%

WINNER!

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