creative objectives and methods analysis

7/31/2019 Creative Objectives and Methods Analysis

1/21

Dhvcrtkskla@dscPtuhkcs

@rcdtkvc Gfoc`tkvcsdlh IctmghsDldjysks

Dl dldjytk`dj jggn kltg tmc prkidry dhvcrtkskla `rcdtkvc gfoc`tkvcs

dlh tmc ictmghs cipjgych tg d`mkcvc tmgsc gfoc`tkvcs, Cxdipjcs

drc akvcl tg kjjustrdtc d rcdj)wgrjh usc ge tmc ictmghs,

Fy Idtt

Ickcr


2/21

Idtt Ickcr | Puiicr 6246

4

KLXVGHS@XKGL

Idly dhvcrtkscrs usc vdrkgus ictmghs tg dttrd`t `glsuicrs dttcltkgl kl hkeecrclt

ichkd egris, Ds gutjklch fy tmc tcxtfggn* tmcsc icssdac strdtcakcs tmc ictmghs dl

dhvcrtkscr utkjkzcs tg d`mkcvc dl gfoc`tkvc drc luicrgus* wktm 42 hcskrcs tmdt drc sguamt tgfc d`mkcvch* ds wcjj ds tmckr vdrkgus ictmghs tg d`mkcvc tmc gfoc`tkvc, Xmc egjjgwkla drc tmc

42 mgpcs tmdt dhvcrtkscrs wksm tg d`mkcvc dlh tmckr strdtcakcs tg d`mkcvc tmci* wktm cxdipjcs,

RVGIGXC FVDLH VC@DJJ

Xmc `gl`cpt ge frdlh rc`djj ks skipjc clguam? dhvcrtkscrs sccn tg mdvc `glsuicrs

rcicifcr d spc`kek` frdlh gr dl cvgnch sct ge frdlhs, Xmc strdtcay fcmklh tmks ictmgh

usudjjy klvgjvcs rcpctktkgl ge tmc frdlh ldic kl dl dh* uskla d `dt`my'`jcvcr sjgadl tmdt ks

cdskjy rcicifcrch -prcecrdfjy wktm tmc frdlh ldic wktmkl tmc sjgadl+* dlh uskla pgklt)ge)

pur`mdsc hkspjdys,

Dhvcrtkscrs getcl sccn tg `rcdtc uldkhch rc`djj* wmcrc tmc `glsuicr wgujh

klstkl`tkvcjy rcicifcr tmc ldic ge tmc frdlh, Egr cxdipjc* ks d stuhy wds fckla `glhu`tch

diglast `glsuicrs dlh d qucstkgl su`m ds @dl ygu ldic d ecw @gnc prghu`ts7 wds

dsnch* dl dhvcrtkscr egr Pprktc wgujh mgpc tmdt tmc `glsuicr `gujh kiichkdtcjy rc`djj tmdt

frdlh quk`njy, Mdvkla d `glsuicr `djj gut d frdlh klstkl`tkvcjy ke su`m d qucstkgl wcrc dsnch

`gujh klhk`dtc tmdt tmdt pdrtk`ujdr frdlh ks diglast tmc ekrst `mgk`cs ge pur`mdsc d `glsuicr

wgujh idnc kl tmdt frdlh `dtcagry,VCRCXKXKGL


3/21


6

Xmc @dipfcjjs frdlh ge sgups ks d prkic cxdipjc ge rcpctktkgl fckla usch tg

prgigtc d frdlh, Getcl tkics tmc sgup ksjc ge d arg`cry stgrc wkjj `gltdkl d sc`tkgl cltkrcjy

hcvgtch tg tmc @dipfcjjs frdlh* uskla tmc edikjkdr rch fdlh wktm skipjc s`rkpt tcxt kl d

rcpctktkgus idllcr, Stkjkzkla tmc ikx ge rch dlh wmktc `rcdtcs d stdrn `gltrdst tmdt stk`ns gut

egr tmc prghu`t* idnkla kt klstdltjy lgtk`cdfjc dlh icigrdfjc, Qmkjc tmks ks lgt dhvcrtkskla

pcr sc* tmc ed`t rcidkls tmdt tmks usc ge rcpctktkgl gljy mcjps egr `glsuicrs tg rc`djj tmc

@dipfcjjs frdlh ge sgups,

PJGADLP DLH

OKLAJCP

Xkicx* d frdlh nlgwl egr idnkla tguam wdt`mcs* wgujh ercqucltjy usc `giicr`kdjs

tg tcst tmckr wdt`mcs* hciglstrdtkla tmckr dfkjkty tg wktmstdlh d fcdtkla, Cdrjkcr `giicr`kdjs


4/21


0

wcrc getcl hglc jkvc hurkla d `giicr`kdj frcdn* wmk`m jcdh dt tkics tg sgic iksmdps* su`m

ds tmc wmcl d igtgrfgdt claklc `dusch tmc wdt`m tg fc jgst kl d tdln ge wdtcr* jcdvkla tmc

spgncspcrsgl d jkttjc euifjch, Fut rcadrhjcss ge dly iksmdps* tmc pmrdsc K t tdncs d jk`nkla

dlh nccps gl tk`nkla wgujh fc rcpcdtch dt tmc clh* jcttkla tmc duhkcl`c* dlh pgtcltkdj

`glsuicrs* nlgw tmdt tmc wdt`m wgujh djwdys `gltkluc tg wgrn tmrguam dlytmkla,

RGKLX)GE)RSV@MDPC HKPRJD[P

Aui dlh `dlhy fdrs drc d ercquclt idklstdy ge `mc`ngut jklcs dt arg`cry stgrkcs*

wmcrc tmc prkic jg`dtkgl tg kl`juhc pgklt)ge)pur`mdsc hkspjdys, Getcl RGR hkspjdys drckipujsc fuys* wmcrckl tmcrc ks jkttjc `gst egr tmc `glsuicr dlh tmcrcegrc vkrtudjjy lg sc`glh)

aucsskla tmc pur`mdsc, Xmc cxdipjc prgvkhch mcrc ks Qrkajcys 3 Aui* wmk`m mds `gltkluch

d strgla prgigtkgldj `dipdkal skl`c tmc prghu`ts hcfut kl 6221* uskla tmc tdajklc*

Ptkiujdtc ygur sclscs, Xmc pd`ndakla ks usudjjy stdrn* ejdt fjd`n* wktm d `ggj gr sjkamtjy wdri

`gjgr mkamjkamtkla tmc tcxt dlh iklkidj ardpmk`s, Xmc prghu`t ks lg hguft d stdlhgut dt

arg`cry stgrcs drgulh tmc ldtkgl,

Rgklt)ge)Rur`mdsc hkspjdys drc lgt djwdys aui dlh `dlhy `gltdklcrs dt arg`cry stgrc

`mc`ngut jklcs, Getcl tkics jdrac `drhfgdrh ùtgut hkspjdys drc utkjkzch dt stgrc cltrdl`cs tg

rciklh kl`gikla `glsuicrs ge d ùrrclt sdjc tmdt ks g`ùrrkla kl tmc stgrc, Xmks vdrkdlt ge tmc

hkspjdy ks typk`djjy usch tg rciklh `glsuicrs ge d ncy sdjc* wmcrcds tmc RGR hkspjdy cxdipjc

lgtch dfgvc hkrc`tjy `grrcjdtcs wktm tmc prghu`t ktscje, Fgtm tmc `drhfgdrh ùtguts dlh

`gltdklcrs drc klmcrcltjy RGR hkspjdys* scrvkla tmc purpgsc ge acttkla tmc `glsuicr tg fuy,


5/21


8

JKLN NC[DXXVKFSXCP XG XMC FVDLH LDIC

Xmks agdj ge dhvcrtkscrs getcl uscs d ulkquc scjjkla prgpgsktkgl* wmk`m ks edl`y)spcdn

egr pgkltkla gut d pgsktkvc trdkt ge d frdlh, Xypk`djjy eklhkla d SPR iust fcakl wktm tmc idncr

-gr dhvcrtkscr+ ekrst> kts ncy tg scjj ygurscje gl tmc frdlh fcegrc scjj kla tmc frdlh tg`glsuicrs, Ke tmc ncy trdkt gr trdkts hgcs lgt scci dppcdjkla tg ygu* tmcl kt ks lc`cssdry tg ag

fd`n tg tmc hrdwkla fgdrh, Getcl tmc fcst ictmgh tg eklhkla d SPR wktm d frdlh ks tg jggn

drgulh dt gtmcr cxdipjcs* wktm juxury `drs fckla d prkic cxdipjc,

SLKTSCPCJJKLARVGRGPKXKGL

Fgsc mds fccl d lgtdfjc uscr ge SPRs tmrguamgut tmckr dhvcrtksciclts, Qmctmcr tmc

dhs drc tmrguam tcjcvkskgl gr kl prklt* tmcy typk`djjy tgut Fgscs dfkjkty tg prgvkhkla cx`cjjclt

duhkg qudjkty* usudjjy dt d prcikui `gst, Fgsc mds `gic ulhcr ekrc ergi duhkgpmkjcs dlh

`glsuicrs djknc egr Fgscs suppgsch hc`cptkvc idrnctkla prd`tk`cs, Qmkjc Fgsc usudjjy

prgigtcs tmckr prghu`t dt tmc juxury jcvcj* `glsuicrs mdvc hkssc`tch tmc id`mklcs dlh

egulh kt tg fc gl pdr wktm jgw)tg)ikh qudjkty prghu`ts tmdt typk`djjy scjj dt oust d `gupjc

mulhrch hgjjdrs, Xmks ks `crtdkljy dadklst tmc kidac tmdt Fgsc mds fccl scjjkla egr ycdrs dlh`dl vcry wcjj wgrn dadklst tmc frdlh,

RCVPSDHC XMC @GLPSICV

Xmks egri ge dhvcrtkskla tclhs tg fc vcry `giigl* fut ks d tdh fkt igrc hkeek`ujt tmdl

tmc prcvkgus twg dhvcrtkskla gfoc`tkvcs ds kt rcqukrcs tmc `glsuicr tmkln dfgut wmdt tmc


6/21


3

dhvcrtkscr ks sdykla, Mgwcvcr* tmcsc dhs tclh tg akvc oustkek`dtkgl egr tmc `glsuicr tg

pur`mdsc tmc prghu`t* wmk`m akvcs tmc `glsuicr d rcdsgl kl sg`kdj `kr`jcs egr fuykla,

VCDPGL)QM[DHUCVXKPKLA

Xrkhclt Aui rdl d scrkcs ge `giicr`kdjs* stdtkla tmdt 8 gut ge 3 hcltksts rc`giiclh

uskla Xrkhclt Aui ds d icdls egr nccpkla tcctm `jcdl* d jgak`dj rcdsgl tg usc tmdt frdlh ge

aui, Xmc dhs wcrc muigrgus kl ldturc* usudjjy dsnkla wmy tmc eketm hcltkst wgujh lgt

rc`giiclh Xrkhclt, Xmc `giicr`kdj smgwl dfgvc mdh d pdlcj ge ekvc hcltksts* wktm tmc ekrst

egur akvkla d [cs vgtc tg uskla Xrkhclt, Fut ds kt `dic tkic egr tmc eketm hcltkst tg akvc mks

vgtc* d squkrrcj mdh `rdwjch up mks pdlt jca dlh mdh fkttcl mki kl d vcry sclsktkvc jg`dtkgl* tg

wmk`m tmc hcltkst `rkch gut LGGG$ Xmc dhvcrtksciclts* su`m ds tmks glc* tggn d stdtch ed`t

dlh turlch kt gl kts mcdh* akvkla ulkquc dlh mkjdrkgus dpprgd`mcs ds tg wmy tmc eketm hcltkst

hksscltch,

MDVH)PCJJDHUCVXKPKLA


7/21


5

Mdrh)scjj dhs usudjjy wdlt tmc `glsuicr tg d`t kiichkdtcjy* ds tmcrc ks d jkiktch tkic

wklhgw egr sdjc> sgictkics ke tmc `glsuicr d`tch sgglcr* tmcy wgujh fc cjkakfjc egr d spc`kdj

hks`gult gr igrc ge d prghu`t wktmgut `gst, Glc cxdipjc tmdt K mdvc fccl scckla jdtcjy mds

fccl Ndy Eurlkturc* d jg`dj eurlkturc stgrc `cltcrch kl Piktmvkjjc* IG, Egr tmc pdst `gupjc ge

igltms* Ndy Eurlkturc mds fccl furlkla up tmc jg`dj dkrwdvcs dfgut tmckr Agkla gut gefusklcss sdjc* ds wcjj ds uskla rgdhskhc pgstcrs fy tmc hgzcls tg ardf hrkvcrs dttcltkgls, K

mdvc sccl tmks td`tk` act usch fcegrc wktm gtmcr eurlkturc fusklcsscs* lgtdfjy @rdwjcys

Eurlkturc ge Jkfcrty* IG, Fd`n kl tmc jdtc 4;;2s* tmks pdrtk`ujdr eurlkturc stgrc mcjh d Agkla

gut ge fusklcss sdjc* mgpkla tg scjj tmc cltkrc stg`n, D ecw igltms pdssch detcr tmc `jgskla

ge tmc fusklcss fcegrc kt `rgppch fd`n up dadkl d`rgss tmc mkamwdy ergi tmc grkakldj

jg`dtkgl* wktm tmc lcw jg`dtkgl mdvkla d iu`m jdracr ejggr spd`c tg usc,

@GIRDVKPGLDHUCVXKPKLA

@gipdrksgl dhvcrtkskla ks sgictmkla edkrjy ulkquc kl tmc Slktch Ptdtcs* wmcrc kt clogys

iu`m edledrc ge kts usc* wmcrcds kl igst gtmcr ldtkgls ge tmc wgrjh mdvc gutjdwch su`m

egris ge dhvcrtkskla, @gipdrksgl dhvcrtkskla ks d skipjc clguam `gl`cpt* ecdturkla twg

`gipctkla frdlhs fckla idt`mch up* wktm tmc dhvcrtksch frdlh mdvkla su`m ecdturcs tmdt

drc lgtk`cdfjy fcttcr tmdl tmks gtmcr frdlh, Ucrkzgl Qkrcjcss getcl uscs tmks td`tk` dadklst kts

idkl `gipctktgr* DX%X* ds lgtch kl tmc kidac dfgvc* fy wdy ge smgwkla tmc digult ge

mkam)spcch hdtd `gvcrdac kl tmc Slktch Ptdtcs, Mgwcvcr* Ucrkzgls usc ge tmc ardpmk` mds

jdlhch tmci kl mgt wdtcr wktm DX%X* wmg `jdkis tmc dh ks iksjcdhkla dlh pgtcltkdjjy mdrieuj

tg DX%Xs fusklcss, Pu`m dhs* ke hccich iksjcdhkla fy tmc EX@* `dl fc suktdfjc egr jcadj

d`tkgl dlh eklcs, Xmcrcegrc* `gipdrksgl dhvcrtkskla ks klmcrcltjy d hdlacrgus dpprgd`m ds

tmcrc ks d mkam jcadj `gst wktm su`m dhvcrtkskla,

@CJCFVKX[XCPXKIGLKDJP


8/21


1

@cjcfrkty tcstkiglkdjs tclh fc glc ge tmc igst `giigl egris ge spgncspcrsgl

dhvcrtkskla drgulh* dlh lg spgncspcrsgl mds hglc tmks fcttcr tmdl LFD jcaclh Ik`mdcj

Ogrhdl* lgtk`cdfjc mcrc egr Mdlcs, Ogrhdl wds djsg tmc ed`c fcmklh tmc ufcr)pgpujdr jklc ge

Dkr Ogrhdl slcdncrs* wmk`m mdvc skl`c adklch sgicwmdt ge d `ujt egjjgwkla rc`cltjy tmks

pdst mgjkhdy scdsgl* sgic pdlhciglkui cruptch ds smgppcrs d`rgss tmc `gultry ed`chdrrcsts wmcl rusmkla tg ardf tmc smgcs wmcl tmcy wclt gl sdjc egr tmc @mrkstids fuy,

@cjcfrkty spgncspcrsgl drc typk`djjy pdkh jdrac digults ge iglcy tmrguam clhgrskla

prghu`ts* wktm sgic pcrsgl skttkla quktc `giegrtdfjy jgla detcr rctkrkla ergi tmckr `drccr* k,c,

Ik`mdcj Ogrhdl dlh mks pgst)LFD `drccr, Mgwcvcr* tmcsc spgncspcrsgls getcl scrvc ds rgjc

ighcjs dlh ds su`m drc cxpc`tch tg `glhu`t tmciscjvcs kl d rcputdfjc idllcr, Qmcl Xkacr

Qgghs* wmg wds idnkla (422 ikjjkgl d ycdr tmrguam clhgrsciclts* wds egulh tg fc mdvkla

cxtrd)idrktdj deedkrs wktm scvcrdj wgicl* sgic ge tmc igst prgiklclt ge Qgghs cipjgycrs

hrgppch mki* kl`juhkla frdlhs su`m ds Akjjcttc dlh Lknc, Xmc wgrh ge `dutkgl tmrguam tmks kstmdt `cjcfrkty clhgrscrs drc getcl mcjh tg mkamcr stdlhdrh gl`c clhgrskla prghu`ts dlh drc

mcdvkjy s`rutklkzch fy tmc frdlhs tmcy clhgrsc tg clsurc tmdt dhvcrtkscrs drc mdlakla gltg

tmc rkamt klhkvkhudj,

C]RCVXXCPXKIGLKDJP


9/21


=

Dhvcrtkskla tmdt ecdturcs tmc clhgrsciclt ge d prgecsskgldj ks d arcdt `rchkfkjkty

fggstcr egr d frdlh, Xmc cxdipjc dfgvc ecdturcs egricr SP Puracgl Aclcrdj Hr, @, Cvcrctt

Nggp clhgrskla tmc Jkec Djcrt* wmk`m ks d wcdrdfjc hcvk`c tmdt mkam)rksn uscrs typk`djjy tmc

cjhcrjy wcdr kl `dsc ge mgic d``khclts tmdt `djjs kl ichk`dj scrvk`cs, Qktm tmc deekridtkgl ge

tmc egricr Puracgl Aclcrdj* wmg ks tmc ed`c ge Dicrk`dl fcst mcdjtm prd`tk`cs* akvkla tmc

gndy tg usc tmc hcvk`c* kt ks surc tg idnc prgspc`tkla `glsuicrs jggn kltg tmc hcvk`c egr usc,

DUCVDACSPCVXCPXKIGLKDJP

Hciglstrdtkgl dhs dlh klegicr`kdjs typk`djjy usc dvcrdac uscrs kl tmckr

dhvcrtksciclts* sg ds tg frkla d jcvcj ge rcjdtkgl tg tmc tdract duhkcl`c, Pmdiwgw* tmcpgpujdr dfsgrfclt tgwcj ecdturch d ecw dvcrdac uscrs kl tmckr ekrst* dlh edigus* dh* wktm tmc

pcrsgls cd`m akvkla pgsktkvc ecchfd`n dfgut tmc prghu`t, Qmdt scts tmks dpdrt ks tmc dppdrclt

scttkla ge tmc uscr tcstkiglkdjs* wmk`m dppcdrs tg fc d prghu`t hciglstrdtkgl* pcrmdps dt dl

cvclt gr khcdj jg`dtkgl wmcrc tmc tdract duhkcl`c pgsskfjy `glajgicrdtcs* idyfc d `kty

idrnct, Qktm tmdt kl iklh* tmcsc dppcdj hg trujy dppcdr tg fc dvcrdac uscrs rdtmcr tmdl tmc


10/21


;

pdkh d`tgr spgncspcrsgl wmg icrcjy rcprcsclts tmc dvcrdac uscr* fut ks lgt glc

tmciscjvcs,

HCIGLPXVDXKGLDHUCVXKPKLA

Hciglstrdtkgl dhs mdvc d strgla `rchkfkjkty tgwdrhs tmci* ds kt jclhs tmc `rcch

Pcckla ks fcjkcvkla tg tmc prghu`t, Xmc cdrjkcr Pmdiwgw dhs prkidrkjy ecdturch tmc prghu`t

fckla usch* wktm tmc dvcrdac uscrs deekrikla tmc su``css ge tmc prghu`t> Xkicx csscltkdjjy

fukjt tmckr cltkrc dh `dipdkal drgulh prghu`t hciglstrdtkgls* wktm tmc edigus sjgadl

`glekrikla tmc wdt`ms hurdfkjkty,

Xmc cxdipjc ecdturch mcrc -wktm Xkacr Qgghs* lg jcss+ ks d `giigl cxdipjc ge

hciglstrdtkla tmc prghu`t kl tmc dh, Kt sccis ghh tmdt rdzgr idncr Akjjcttc lcchs tg

`glskstcltjy rciklh `glsuicrs ge tmc prghu`ts usc* ds tmc usc mds csscltkdjjy lgt `mdlach

egr hc`dhcs, Vcadrhjcss* Akjjcttc djwdys ecdturcs d idl smdvkla* clhkla wktm usudjjy d `jcdl

ed`c dlh vkrtudjjy lg skals ge tmc auy cvcr mdvkla mdkr -ke gljy tmks wcrc truc+,

KLEGICV@KDJP


11/21


42

Klegicr`kdjs tclh tg fc d stdpjc egr ektlcss prghu`ts* su`m ds Xgtdj Ayi smgwl mcrc,

Ecdturkla tmc clhgrsciclt ge idrtkdj drts idstcr dlh d`tgr @mu`n Lgrrks* Xgtdj Ayi

dhvcrtksciclts typk`djjy rul ergi 6 tg 42 iklutcs kl jclatm* wktm 02)iklutc fjg`ns sgictkics

fckla fguamt kl tmc cdrjy igrlkla mgurs gl sgic `dfjc lctwgrns, Klegicr`kdjs aclcrdjjy drc

glc jgla* cxtclhch prghu`t hciglstrdtkgl* wmk`m usudjjy ag kltg tmc hcptm dlh rdlac ge tmc

prghu`t dlh kts idly uscs gr hcarcc ge usc, Klegicr`kdjs usudjjy tdnc gl tmc egri ge d tdjn)

smgw egridt* wktm d mgst smgwkla tmc fclcekts ge tmc prghu`t wmkjc tmc aucst dsnkla

pdrtk`ujdr qucstkgls dfgut tmc prghu`t* ds kl tmc idllcr ge d typk`dj `glsuicr, Pgic

klegicr`kdjs `dl djsg fc `glskhcrch mdrh)scjj dhs ds tmcy getcl ecdturc @djj lgw$ d`tkgls tg

act d `glsuicr tg pur`mdsc tmc prghu`t egr d spc`kdj hcdj,

DEEC@XKUCDPPG@KDXKGL

Dhvcrtkscrs getcl wksm tg mdvc tmckr frdlh rcicifcrch kl d pgsktkvc jkamt fy tmc`glsuicr, Xmc tmrcc ictmghs usch fy dhvcrtkscrs klvgjvc eccj)aggh* muigr* dlh scx)dppcdj

dhvcrtkskla, Xmcsc egris ge dhvcrtkskla tclh tg fc quktc hkeek`ujt tg pujj gee `grrc`tjy* fut wmcl

hglc* sgic trujy icigrdfjc dhs `dl fc idhc,

ECCJ)AGGHDHUCVXKPKLA


12/21


44

Glc ge tmc igst ceec`tkvc eccj)aggh dhvcrtksciclts kl rc`clt icigry `dic ergi

Dlmcuscr)Fus`m* wktm tmks `giicr`kdj `gikla ergi tmc 6223 Pupcr Fgwj, Xmc dh ks jdracjy

wgrhjcss* wktm d argup ge sgjhkcrs rcturlkla mgic vkd d `giicr`kdj dkrpgrt* wmkjc pdtrgls

tdnc lgtk`c dlh fcakl d `rcs`clhg ge `jdppkla* cvcltudjjy jcdhkla tg `mccrkla dlh mdlh

smdnkla, Xmc tkikla ge tmc dh wds lg hguft tgu`mkla* ds tmc Slktch Ptdtcs wds cltrcl`mch kl

tmc wgrst stdacs ge tmc wdrs kl Krdq dlh Deamdlkstdl* wktm idly vkcwkla tmc `glejk`ts ds

Dicrk`ds lcxt Ukctldi, Qmcrcds hurkla tmc Ukctldi crd* wmcrc rcturlkla sgjhkcrs wcrc

vkcwch wktm s`grl dlh spktc* tmc Dlmcuscr)Fus`m wdltch tg pdklt dl cxtrcicjy pgsktkvc dlh

clogydfjc pk`turc ge tmcsc sgjhkcrs* d ikx ge icl dlh wgicl ge hkeecrclt rd`cs* rcturlkla

mgic ergi tmckr rcspc`tkvc tgur ge hutkcs* prcsuidfjy tg tmckr edikjkcs wmcrc tmcrc wkjj

ulhguftchjy mdvc d wcj`gic)mgic pdrty* wktm d ecw Fuhwckscrs agkla drgulh,

MSIGVDHUCVXKPKLA

Muigr dhvcrtkskla typk`djjy mds tmc fclcekt ge fckla digla tmc igst icigrdfjc

ictmgh ge dhvcrtkskla* fut sgictkics jd`ns acttkla tmc frdlh ldic tg stk`n wktm tmc


13/21


46

`glsuicr, Mgwcvcr* rc`clt dhs ergi Gjh Ppk`c dlh Hgs Cquks mdvc prgvcl su``csseuj kl tmckr

egri* ikxkla tmc frdlh hkrc`tjy kl wktm tmc muigr ge tmc `giicr`kdj -dlh cvcl rcd`mkla

icic stdtus gl tmc Kltcrlct* d trujy arcdt d`mkcvciclt egr dly frdlh+,

D rc`clt cxdipjc ge d su``csseuj muigr dh `dipdkal `gics ergi Hkrc`t XU* wmk`m

ecdturcs d hksarultjch `dfjc uscr idnkla d scdijcssjy mgrrkfjc dlh'gr ulusudj ikstdncs wmk`mklvdrkdfjy jcdh tg dl cvcl eurtmcr ulusudj'mgrrkfjc `gl`juskgl> tmc dh lgtch dfgvc cvcltudjjy

eklhs tmc `dfjc uscr rccld`tkla s`clcs ergi Rjdtgglwktm @mdrjkc Pmccl* detcr tmc uscr iccts

tmc Rjdtggl stdr kl d Xurnksm fdtmmgusc, Xmc dh `dipdkal ks skikjdr kl ceec`t tg Xgsmkfds

Vdikek`dtkgls dh `dipdkal* wmk`m djsg ecdturch muigrgus sktudtkgls `gipgulhkla kltg

cd`m gtmcr* djj stciikla ergi d idlued`turkla hcskal tmdt wds wktmmcjh egr `gst'tkic

rcdsgls* tmdt ks ultkj tmc @CG ge Xgsmkfd hc`khch dadklst su`m icdsurcs huc tg tmklnkla up

tmc rdikek`dtkgls,

PC]DRRCDJDHUCVXKPKLA

Glc ge tmc igst edigus pmrdscs kl dhvcrtkskla ks tmdt scx scjjs, Hcspktc tmks jgla

mcjh fcjkce* scx hgcs lgt d`tudjjy scjj wcjj* ds luicrgus stuhkcs mdvc prgvcl tmdt scx dppcdj

hgcs lgt act uscrs tg fuy d prghu`t* lgr act d `glsuicr tg rcicifcr d frdlh djj tmdt wcjj,

Pcx dppcdj dhs* mgwcvcr* hg wgrn kl ardffkla d vkcwcrs dttcltkgl* ds lgtk`ch kl tmc

`gltrgvcrskdj Ag Hdhhy `giicr`kdj ergi Pupcr Fgwj 6223, Xmks dh wds d tdnc)gee ge tmc

kledigus Lkppjcadtc tmdt g``urrch hurkla tmc mdjetkic smgw ge tmc prcvkgus Pupcr Fgwj kl

6228* wmcrc sklacr Odlct Od`nsgl sueecrch d wdrhrgfc idjeul`tkgl wmcl pgp sklacr Oustklc


14/21


40

Xkifcrjdnc rcigvch d pkc`c ge mcr `jgtmkla, Xmc Ag Hdhhy wds lg hguft dl dttcltkgl

ardffcr* wmk`m `dusch clguam kiichkdtc `gltrgvcrsy tmdt Egx rceusch tg dkr tmc `giicr`kdj

d sc`glh tkic* hcspktc tmc ed`t tmdt kt wds s`mchujch tg rul hurkla tmc cxd`t sdic Pupcr

Fgwj 6223,

P@DVKLA XMC @GLPSICV KLXGD@XKGL

Xmks ictmgh ge dhvcrtkskla ks djj dfgut acttkla tmc `glsuicr tg rcdjkzc tmcy lcch d

prghu`t tg prcvclt sgictmkla ergi g``urrkla* hglc tmrguam tmc ictmgh ge ecdr, Ecdr ktscje ks

d vcry pgwcreuj cigtkgl* cdskjy glc ge tmc igst pgwcreuj kl muidl ldturc* dlh dppcdjkla tg

ecdr `dl act d `glsuicr tg d`t kiichkdtcjy ,

ECDV)DRRCDJDHUCVXKPKLA

Ecdr)dppcdjkla dhs scci d jkttjc ulusudj akvcl tmckr `gltcxt diglast tmcsc gtmcr dh

cxdipjcs* ds tmcy usudjjy drc prgigtkla `glsuicrs lgt tg usc d `crtdkl frdlh, Xmcsc ecdr

dppcdjkla dhs drc getcl usch fy tmc agvcrliclt gr lgl)prgekt gradlkzdtkgl tg prgigtc tmchdlacrs ge hrua usc* lgtk`cdfjy tgfd``g, Xmc @cltcrs egr Hkscdsc @gltrgj rc`cltjy nk`nch gee

d `dipdkal tmdt ecdturcs egricr signcrs agkla dfgut tmckr jkvcs* fut wktm tmc smg`n dlh ecdr

stciikla ergi vdrkgus argss dflgridjktkcs ge tmckr fghkcs, Xmc dh dfgvc smgws d egricr

signcr wmg lgw mds tg frcdtmc tmrguam d mgjc `ut kl mks trd`mcd* d vcry `jcdr dlh ardpmk`

rcprcscltdtkgl ge tmc hdlacrs ge tgfd``g usc, Hcspktc tmcsc scciklajy smg`nkla dhs* tmc


15/21


48

aclcrdj `glsclsus digla tgfd``g uscrs ks tmdt tmcy mdvc jkttjc ceec`t gl acttkla tmci tg qukt*

ds jcdrlch tmrguam pcrsgldj hks`usskgls kl iy @giiulk`dtkgl Jdw `gursc, Xmc ardpmk`

wdrlklas tclh tg fc kalgrch fy uscrs* ds tgfd``g usc mds fc`gic d jkecstyjc `mgk`c egr tmci*

dlh tmcrcfy klmcrcltjy hkeek`ujt tg `mdlac* hcspktc tmc nlgwjchac tmcy mdvc ge tmc hdlacrs,

@MDLAC FCMDUKGV F[KLHS@KLADL]KCX[

Dlxkcty dhvcrtkskla ks sgicwmdt ge d tdnc)gee ge ecdr)dppcdjkla dhs* oust lgt dt tmc

jcvcj ge `gipgulhkla ecdr tmdt ecdr)dppcdjkla wgujh hg, Dlxkcty dhs tclh tg wdlt tmc

`glsuicr tg eccj tmdt tmcy lcch d `crtdkl prghu`t fy wdy ge eujekjjkla d lcch* typk`djjy kl d

sg`kdj `gltcxt, Dlxkcty dhs drc edkrjy `giigl kl tmc dh wgrjh dlh `dl fc su``csseuj kl pjdykla

gee ge pcgpjcs hrcdh,

DL]KCX[DHUCVXKPKLA

Glc dh `dipdkal tmdt K mdvc lgtk`ch tkic dlh dadkl tmdt uscs dlxkcty ds d icdls ge

dhvcrtkskla `gics ergi dspkrkl idncr Fdycr, Xmcsc dhs usudjjy ecdturch tmc dvcrdac)uscr* d

pcrsgl wmgs getcl ikhhjc)dach gr cjhcrjy dlh wmg mds sueecrch ergi d jkec)tmrcdtclkla

mcdrt dttd`n, Mgwcvcr* tmcy usudjjy clh up stdykla djkvc fc`dusc d fgttjc ge Fdycr dspkrkl wds

lcdr* tmdt djjgwch tmci tg pujj tmrguam tmckr mcdrt dttd`n oust jgla clguam egr ichk`dj

dttcltkgl tg drrkvc, Fdycr csscltkdjjy dhvcrtkscs tg nccp d fgttjc ge tmckr dspkrkl lcdrfy kl `dsc

d pcrsgl wcrc tg sueecr ergi d mcdrt dttd`n,

Pgic dttcltkgl mds fccl `djjch gut dadklst Fdycr egr idnkla `jdkis tmdt tmckr dspkrkl`dl sdvc jkvcs, Qmkjc kt ks truc tmdt dspkrkl `dl -dlh mds+ sdvc d jkec ge d pcrsgl ikh)mcdrt

dttd`n* tmc trutm ks tmdt d hg`tgr)prcs`rkfch dspkrkl rcakicl ks igst ceec`tkvc egr klhkvkhudjs

wmg drc sus`cptkfjc tg mcdrt prgfjcis, Kt wgujh lgt fc pgsskfjc egr Fdycr tg jdlh ktscje kl mgt

wdtcr egr idnkla tmcsc `jdkis tmdt dspkrkl sdvcs jkvcs* fut kt smgujh lgt fc frgdh`dst ds fckla

tmc truc rujc egr djj mcdrt dttd`n sueecrcrs, Glc cjciclt ge dspkrkl tmdt `dl wgrn dadklst d


16/21


43

pcrsgl ikh)mcdrt dttd`n wgujh fc tmc digult ge `deecklc prcsclt kl tmc hrua* wmk`m `dl

d`tudjjy `dusc tmc mcdrt tg rd`c* tmus `gipgulhkla tmc mcdrt dttd`n eurtmcr,

PG@KDJDL]KCX[

Hcvkdtkla ergi tmc igrc scrkgus dlxkcty dhs drc sg`kdj dlxkcty dhvcrtkskla* wmk`m drc

icdlt tg hrkvc `glsuicrs tg pur`mdsc d frdlh tg mcjp tmci gut kl d sg`kdj `gltcxt* typk`djjy

kl tmc egri ge pcrsgldj mcdjtm dlh myakclc, Udrkgus prghu`ts* ergi smdipggs tg hcghgrdlt*

djj usc sg`kdj dlxkcty ds d icdls ge prgigtkla tmckr scje* ds wktm Rrgd`tkvc, Xmc Rrgd`tkvc

frdlh ks dhvcrtksch ds tmc sgjutkgl egr d`lc sueecrcrs* usudjjy ecdturkla d `cjcfrkty

spgncspcrsgl prgigtkla tmc prghu`t* su`m ds Oustkl Fkcfcr* lgtch dfgvc, D`lc ks lg hguft d

vcry `giigl `dusc egr sg`kdj dlxkcty* ds kt `dl fc rcdhdfjy vkskfjc tg klhkvkhudjs* ldicjy

tccldacrs* wmgsc jkvcs drc getcl fukjt drgulh sg`kdj `kr`jcs, Fc`dusc ge tmc ed`t tmdt tccldacrsdrc tmc igst `giigl hcigardpmk` tmdt cxpcrkcl`c d`lc prgfjcis* frdlhs su`m ds

Rrgd`tkvc ercqucltjy tdract tmks hcigardpmk`,

HCEKLKLA XMC FVDLH KIDAC

Hceklkla tmc frdlh kidac `dl fc d vcry `mdjjclakla* fut cqudjjy rcwdrhkla* ictmgh

ge dhvcrtkskla, Pgic ge tmc igst lgtdfjc cxdipjcs frdlh kidac hceklktkgl kl`juhcs Lknc dlh

tmckr edikjkdr swggsm* @mcvrgjct dlh tmckr `rgss* dlh I`Hgldjhs dlh tmckr agjhcl dr`mcs, Ke d

frdlh `dl eklh tmc pcrec`t jcvcj ge frdlh kidac* tmcy `dl fc`gic d trujy ulegracttdfjc

frdlh* ds lgtch wktm tmc cxdipjcs degrc, Xg d`mkcvc d su``csseuj frdlh kidac* dhvcrtkscrs

wgujh usc kidacs* prghu`t pjd`ciclts* `ujturdj'sg`kdj tkc)kls* dlh trdlsegridtkgldj dhs tg scjj

tg tmc `glsuicr,

@GLUC[KLA XMCFVDLH XMVGSAMKIDAC'PJK@C)GE)JKECDHUCVXKPKLA


17/21


45

Cdskjy glc ge tmc igst tcdr)ocrnkla dhs kl rc`clt tkics* Aggajcs @mrgic dh ge d

edtmcr jcdvkla d hkaktdj tkic `dpsujc egr mks hduamtcr ks trujy dl ulegracttdfjc `giicr`kdj,

Xmc dh ks jdracjy tmc hdh uskla vdrkgus Aggajc prghu`ts* ergi Aidkj tg [guXufc* djj tmrguam

tmc @mrgic wcf frgwscr* ds mc stgrcs dlh rc`grhs spc`kek` cvclts kl tmc jkec ge mks hduamtcrds smc ks argwkla, Xmc dh clhs wktm tmc @mrgic jgag* rcdeekrikla tmc prcscl`c ge tmc

frgwscr kl tmc cvclts tmdt trdlspkrch, Qmdt idncs tmc dh sg uttcrjy jkncdfjc wds lgt gljy tmc

skipjk`kty ge uskla tmc frgwscr dlh jd`n ge spc`kek` rcdsgls tg usc tmc frgwscr* fut tmc mcdrt

strklas tmc `giicr`kdj pujjs gl `glsuicrs, Xmc dh ktscje* hcspktc fckla d scrkcs ge kidacs

tmdt djj strkla tgactmcr tg tcjj d stgry* ks rcdjjy d eccj)aggh ktscje,

RVGHS@XRJD@CICLX

Rrghu`t pjd`ciclt ks igst getcl cipjgych fy dhvcrtkscrs tg act d frdlh tg fc usch

kl d `crtdkl ek`tkgldj `gltcxt wmcrckl d vkcwcr idy lgtk`c tmc frdlh `dsudjjy vkd d ekji gr

tcjcvkskgl prgardi, Pgictkics prghu`t pjd`ciclts drc utkjkzch fy ekjiidncrs tg mcjp `ut

`gsts ge d ekjis prghu`t> tmks ictmgh wds vcry lgtk`cdfjc kl tmc 6223 ekji Xmc Ksjdlh* wmcrc


18/21


41

tmc prghu`crs mdh `crtdkl frdlhs* su`m ds Dqudekld dlh ]fgx* utkjkzch kl tmc ekji* wmcrc tmc

frdlhs pdkh egr tmckr pjd`ciclt* mcl`c gee)scttkla prghu`tkgl `gsts,

Pgic prghu`t pjd`ciclts `dl jcdh tg sgic trujy mkam jcvcjs ge k`glgardpmy> Dstgl

Idrtkl* sccl lgw ds glc ge tmc prcikcr juxury `dr frdlhs* mds fc`gic sg klcxtrk`dfjy tkch

wktm tmc Odics Fglh erdl`mksc sg ds tg fc klscpdrdfjc, Xmc dfgvc stkjj `gics ergi tmc 6246Fglh ekji Pnyedjj* tmc 60rh ekji kl tmc scrkcs dlh glc ge idly tg ecdturc dl Dstgl Idrtkl* igst

edigusjy tmc Dstgl Idrtkl HF3* ds lgtch dfgvc, Xmc HF3 mds `gic tg fc rc`galkzch ds tmc

skaldturc Fglh `dr* wmk`m ks usudjjy gutekttch wktm dl drrdy ge wcdpgls dlh adhacts* wmk`m

drc icdlt tg cjuhc dlh cjkikldtc dly clcikcs tmdt dttcipt tg tmwdrt Fglh dlh mks iksskgl,

JCUCVDAC PG@KDJ HKPVSRXKGL %@SJXSVDJ @GLXVDHK@XKGLP

Acttkla d frdlh tg jggn ds tmguam kt ks d pdrt ge d ùjturdj'sg`kdj scttkla ks cxtrcicjy

sgpmkstk`dtch dlh rcqukrcs iu`m wgrn gl tmc pdrt ge tmc dhvcrtkscr tg wgrn `grrc`tjy, Xmc

ictmgh ks lgt getcl cipjgych fc`dusc ge kts hkeekùjty* fut mds egulh sgic su``css kl idly

frdlhs* rdlakla ergi Igultdkl Hcw tg Ugjnswdacl,

XKC XMCFVDLH XG D PG@KDJ'@SJXSVDJIGUCICLX

Xykla d frdlh tg d sg`kdj dlh'gr ùjturdj igvciclt `dl fc vcry rcwdrhkla egr tmc

frdlh gr `rcdtc fd`njdsm dadklst tmc frdlh, Rcpsk egulh arcdt su``css kl tmc 4;52s wmcl kt

jdul`mch d vcry su``csseuj `dipdkal tdractkla tmc ygutm ge Dicrk`d, Xmc 4;52s wds d vcry

`gltcltkgus tkic egr idly ygula Dicrk`dls* wmg wcrc struaajkla tg `rcdtc d ldtkgldj


19/21


4=

khcltkty fukjt upgl rcfcjjkgl dadklst pdrcltdj lgris dlh rg`n)dlh)rgjj, Rcpsk jdt`mch gltg tmks

vkfc dlh quk`njy adklch d strgla eggtmgjh kl tmc `gjd idrnct* `gikla mcdh)tg)mcdh tg

klhustry jcdhcr @g`d)@gjd,

@g`d)@gjd wgujh* kl ceec`t* dttcipt d skikjdr igvc ds Rcpsks kl tmc ikh)4;=2s wktm

Lcw @gnc* wmk`m wds dl dttcipt fy tmc `gipdly tmc rcklvkagrdtc tmckr frdlh fy `mdlakla dedikjkdr prghu`t, Mgwcvcr* scvcrc fd`njdsm clsuch ergi ikjjkgls ge hksarultjch `glsuicrs*

wmg sdw tmc frdlh ds akvkla kl tg tmc ùjturdj `mdlacs ge tmc hdy dlh `mdlakla dl Dicrk`dl

k`gl tmdt* egr tmc fcttcr pdrt ge d `cltury* mdh rcidklch tmc sdic, @gnc hkh cvcltudjjy

rcvcrtch fd`n tg tmckr grkakldj -@jdssk`+ egriujd* dlh mdh tmc fjcss kla ge stcjjdr sdjcs tg ag

djgla wktm tmc hcfd`jc,

XVDLPEGVI @GLPSIRXKGL C]RCVKCL@CP

Dhvcrtkscrs wmg sccn tg act `glsuicrs tg eccj hkeecrcltjy dfgut d frdlh ks pcrmdps tmc

igst hkeekùjt egri ge dhvcrtkskla tg ulhcrtdnc, Pu`m dhvcrtkskla `dl `rcdtc muac s`grl*

`rcdtkla d jdrac digult ge lcadtkvkty, Kt ks dl klmcrcltjy hkeekùjt ictmgh tg ulhcrtdnc* fut

wmcl su``csseuj* `dl prgvc tg fc tmc rkamt tmkla,

XVDLPEGVIDXKGLDJDHUCVXKPKLA

@mrysjcr hceklktcjy mkt kt gut ge tmc pdrn wmcl tmcy ecdturch vctcrdl d`tgr @jklt

Cdstwggh kl tmckr rc`clt Pupcr Fgwj `giicr`kdj, Kl tmks dh* Cdstwggh spgnc ge Dicrk`d

cltcrkla tmc sc`glh mdje* wktm tkics lgt acttkla cdskcr* fut lglctmcjcss lcchkla us tg stk`n

tgactmcr, Lgt gljy wds tmc `giicr`kdj `jcvcrjy dkrch kiichkdtcjy fcegrc tmc sc`glh mdje ge

tmc Pupcr Fgwj adic* @mrysjcr ktscje wds cltcrkla d lcw crd detcr kts pur`mdsc fy Curgpcdl


20/21


4;

dutgidncr Ekdt, Xmc pur`mdsc `dic detcr tmc @mrysjcr frdlh wds struaajkla tg nccp up wktm

hc`jklkla sdjcs* gljy tg tdnc d scvcrc fcdtkla hurkla tmc wgrst ge tmc Arcdt Vc`csskgl, Mdvkla

cxc`utkvcs ergi tmc `gipdly fca iglcy ergi @glarcss hkh lgt mcjp tmc frdlhs kidac

iu`m cktmcr* ds idly ge tmc cxc`utkvcs ergi @mrysjcr* ds wcjj ds Aclcrdj Igtgrs* usch

cxpclskvc dlh wdstceuj ighcs ge trdlspgrtdtkgl tg rcd`m @dpktgj Mkjj,Kt ks mdrh tg sdy cxd`tjy mgw ceec`tkvc tmc @jklt Cdstwggh Pupcr Fgwj dh mds mdh gl

tmc `gipdly* akvcl tmdt lgt clguam tkic mds pdssch tg trujy rcejc`t dly lgtch kl`rcdsc kl

sdjcs egr @mrysjcr, Fut K `dl dttcst tg tmc pgpujdrkty ge tmc dh? kiichkdtcjy detcr `giicr`kdjs

dkrkla* tmc mdsmtda #@jkltCdstwgghEgrRrcskhclt fc`dic d tgp trclh gl Xwkttcr dlh rcidklch

sg egr tmc hurdtkgl ge tmc adic,


21/21


62

PGSV@CP

mttp?''lcdthcskals,lct'tmc)`jdsm)ge)tmc)tktdls)pcpsk)vs)`gnc)dhs)kl)tmc)32s)52s'

mttp?''www,dskdidrnctrcscdr`m,`gi'ajgssdry'frdlh)rc`djj,mti

mttp?''rctdkj,dfgut,`gi'gh'ajgssdry'a'pgpWhkspjdy,mtimttp?''www,wrkajcy,`gi'ajgfdj'frdlhs'3)aui,dspx

mttp?''www,cltrcprclcur,`gi'cl`y`jgpchkd'tcri'=68=2,mtij

mttp?''www,kltcjjcxudj,lct'fgsc,mtij#fgttgi

mttp?''dhdac,`gi'drtk`jc'lcws't)sucs)vcrkzgl)0a)lctwgrn)`gipdrksgl)tv)dh'482020'

mttp?''lcws,sgetpchkd,`gi'lcws'Igrc)Dhvcrtkscrs)Hrgp)Xkacr)Qgghs)46;551,smtij

mttp?''df`lcws,ag,`gi'Fusklcss'lknc)dkr)ogrhdl)xk)`gl`grh)smgppkla)

erclzy'stgry7kh94366254=#,X=FCwJ@vNPg

mttp?''www,fusklcsshk`tkgldry,`gi'hceklktkgl'klegicr`kdj,mtij

mttp?''www,psy`mgjgaytghdy,`gi'fjga'tkic)gut'624221'hgcs)scx)rcdjjy)scjj

mttp?''www,wcfprglcws,`gi'aghdhhy)supcr)fgwj)dh)`gltrgvcrsy)6223)26

mttp?''www,slgpcs,`gi'ichk`dj'hruas'dspkrkl,dsp
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