creative methodology

Design / Creative Methodologies

Julie Ghimenti- Tom Klinkowstein - Directed Research 2013

Massimo Vignelli IDEO Method Cards Mauricio GiraldoWednesday, May 22, 13

Massimo Vignelli


Massimo Vignelli IDEO Method Cards Mauricio Giraldo

Is an Italian designer who has done work in multiple design areas ranging from furniture, public signage, corporate identity, graphic to showroom design.

He co-founded with his wife Vignelli Associates and his clients have included: IBM, Knoll, Bloomingdale’s and American Airlines.

Vignelli focused on simplicity through the use of basic geometric forms in his work.

He published the Vignelli Cannon, a design guideline where he suggested methods and concepts based on his work experience.

Wednesday, May 22, 13

Methodology



The first thing a designer must do whenever starting a new design project is to search for the meaning of it. He might start with the research on the history to understand the nature of the project.

Finding the roots of the project will also allow the designer to define the area of possible solutions that are appropriate to the problem.

Following his intuition and diagnostic ability is useful to filter the information gathered within the previous research.

The use of semantics will provide the correct foundation for the project, regardless of its nature.


Methodology



The knowledge of context will determine the look and destination of the project, whether is a two or three-dimensional object. Looking for influences will shape the designer’s working process in every field. They affect the mind in a deep and formative way.

Design should respond to people’s needs, not to people’s desires.


Phrases



“Creativity needs the support of knowledge to be able to perform at its best”

“Without a knowledge of the past there is no understanding of the present and no formulation of the future.” – Massimo Vignelli (The Vignelli Cannon)


IDEO Method Cards



It’s an innovative and creative method designed by IDEO and is based on the practices the team has been involved in. Used to stimulate creative input within members of a design group from the conceptualization to the execution stage of a project.

The IDEO cards blend ethnographic and narrative research to target audience preferences and trends. It might be possible to see cultural issues that might impact design.


Methodology



They are 51 cards and are organized in 4 different areas: learn, luck, ask and try.

The method covers different levels of design. It can be used from the level of conceptualization or production.

The approach might be in a branching manner; it can be by revisiting a problem’s condition.

Every card contains a discussion of how and why.

The cards relate to techniques and methods of brainstorming. It inspires designers to think outside the box.


Phrases



“The greatest thing about Design Thinking is that it allows you to build on each others ideas. You get to a place you can’t get to in one mind”

“Breakthrough ideas happen everyday at IDEO. The key for unlocking creativity might be the unorthodox approach to problem solving”

– David M. Kelley ( IDEO Founder)


Mauricio Giraldo



Is a Colombian designer who started working since 1998 on interaction design projects for a wide range of commercial, academic, private and public institutions.

His experience as a graduate student from the Masters of Human-Computer interaction at Carnegie-Mellon University molded his vision as an interaction designer.

He strives for creating innovative experiences for customers using any available technology and particularly is interested in mobile or tangible experience projects.


Methodology



Interaction Design projects start from a situational experience and a scientific research approach.

Based on observation and assumptions about a particular situation, experimentation will conduct behavioral hypothesis to be tested on users throughout the interaction with design prototypes.

The use of personas and flowcharts are useful to understand the user’s behavior and then build the interfaces that will respond to those particular needs.

Throughout sessions of trial and error the interface designs will be finessed until the design process reaches its completion.


Phrases



“Interaction Design is another way of storytelling, where the user has the ability to participate and mold his own experience (story reading). The readings might change depending the characteristics of the user”

“The goal is to make the user’s experience the most simple and intuitive as possible”

– Mauricio Giraldo




BibliographyVignelli, Massimo. “The Vignelli Cannon”. Baden, Switzerland. Lars Muller Publishers. 2010.

Vignelli, Massimo. “Vignelli: From A-Z ”. Australia. The Images Publishing Group Pty Ltd. 2007.

Bowers, John. “Introduction to Graphic Design Methodologies and Processes”. New Jersey, U.S.A. John Wiley & Sons, Inc., 2011.

http://www.ideo.com/work/ideo-method-card-app

http://www.youtube.com/watch?NR=1&v=kqAPedjYefY&feature=endscreen

http://stereo.nypl.org

http://www.mauriciogiraldo.com/blog








http://stereo.nypl.org/




http://www.mauriciogiraldo.com/blog/

http://www.mauriciogiraldo.com/blog/

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