creative methodologies

Design/ Creative Methodologies

Jessica KincerDirected Research with Tom Klinkowstein

Summer 2013

Paula Scher

“ How can it be that you talk to someone and it’s done in a second? But it IS done in a second- in a second and 34 years. It’s done in a second and every experience, and every movie, every thing in my life that’s in my head.”

Jessica Kincer Directed

Research- Tom Klinkowstein

Paula | Frank | Megan

Paula Scher

Methodology- Unconscious processing Allowing the brain to subconsciously process “the odd and strange

combination of the years of knowledge” and “to find a way to solve a problem to find a means of moving forward, in a new way.”




Paula Scher

• play [pley]: verb1. To engage in a childlike

activity or endeavor2. To gamble

“If your not doing both there’s probably something inherently wrong with the structure of [your work]”

• Play- Solemn vs. Serious




Frank Gehry

“ You have to free yourself of all the rules in order to let ideas happen.”




Frank Gehry

Methodology“Humanize” buildings with the use of inventive materials.

First understand thoroughly understand the client’s brief. “The more you know the freer you are.”

Next he begins with loose conceptual sketches. Then moves on to building models with a variety of materials. Only when he satisfied with the models will he move on to the computer.




Frank Gehry

“The approach to architecture should be like science, with breakthroughs that create new information, not repetition of old ideas.”




Megan Reilly

• Blah de blah blah




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