Slide 1

Creative Media Production ProjectFinal Major Project1Creative Media Production 2011 CMPPThe Creative Media Production Project is your final project to complete on this course.

It is similar to the others you have already done in Video, Print and Advertising but it has one major difference.

You decide what your product will be.

You can make an advert, a print product or a video product.

What you make is up to you. How you make it is up to you. 2Creative Media Production 20112 CMPPYou will use all of your lessons to get the project completed.

You can work in small groups.

3Creative Media Production 20113 CMPPYou need to write a proposal document You need to think about legal and ethical considerationsYou will need to think about codes of practiceYou will need to break the project down in to individual tasks. You will need to plan how you will do thingsYou will need to plan the resources you needYou will need to think about health and safety and carry out a risk assessmentYou will need to carry out some research on existing productsYou will need to draft flat plans, scripts or storyboardsYou will need to produce a production scheduleYou will need to create a high quality product which realises you intentionsYou will have to evaluate your work. 4Creative Media Production 20114 CMPPStage 1: Proposal

You need to decide on what your product will be. You could brainstorm some ideas first or you might already know what you want to make.

If you are working in a group, a brainstorming session might be a good idea so that everyone can share their thoughts.

Once you have decided on your product you need to fill in a proposal.

There is a proposal sheet on Blackboard for you to fill in.

5Creative Media Production 20115 CMPPStage 1: Proposal

The proposal is important as it explains what you are going to make.

If you are working in a group you should all work on the proposal although you only need to produce one for your group.

You should write down everything you want to make, so if you are producing a film and a poster and a dvd cover then put all of this in your proposal.

6Creative Media Production 20116 CMPPStage 1: Proposal

There are different pieces of information you need to decide on in your proposal. There is also an example proposal document on Blackboard to help you fill it in.

Format: The type of product you make(tv show, magazine article etc)Working Title: A title for your projectGenre: What genre you are working in (horror, documentary etc)Content: What will be in your product Style or Approach: How your product will look and how you will make itAudience: Who will be the audience for your productLength: How long your product will be7Creative Media Production 20117 CMPPStage 1: Proposal

You also need to think about the legal and ethical issues related to you work (age restrictions, copyright etc) and any codes of practice you should follow.

For example:

Video work might require you to look at BBC guidelines

Promotion or advertising work you would need to look at advertising standards

If you are producing a magazine then you should look press codes of conduct 8Creative Media Production 20118 CMPPStage 2: Pre-production

Pre production is one of the most important parts of the project.

It is where you look at what already exists that is similar to your product.

Then you work out what needs to be done and, if you are working in a group who will do what.

You will plan your product, with storyboards, flat plans, mood boards, shot list etc

You will organise the locations, actors, risk assesments etc.

The exact work you need to produce depends on the product you have decide to make but there are general guidelines for working in print or video9Creative Media Production 20119 CMPPPre-production (film and video):ResearchAssign job roles (if working in a group)List tasks to be completedProduction shceduleStoryboardsShot listsShooting schedules Scripts Location recce (photographs) Actors Costumes Risk assessment Model ReleaseClearance and permissions10Creative Media Production 201110 CMPP(Pre production print):

ResearchAssign job roles (if working in a group)List tasks to be completedProduction ScheduleFlat plans Mock upExamples images Mood boards Photography plans (models, locations, costumes etc) Style sheetsRisk assessment Model ReleaseClearance and permissions11Creative Media Production 201111 CMPPStage 3: Production

This is where you make your product. All of your plans should be in place, all of your resources ready.

Follow you plans carefully. Your product should look like your plans said it would.

You will again have different tasks depending on the products you are making.

12Creative Media Production 201112 CMPPProduction (Film):

Shoot video Edit video

13Creative Media Production 201113 CMPPProduction (Print):

create images source images digitise and manipulate images write copy Proofreadlay out material assemble pages14Creative Media Production 201114 CMPPYou should work to technical (how its made) and aesthetic (how it looks) qualities appropriate to the medium, genre and format of your production.You work should follow your proposal in terms of:

Content: What is actually in your product (shots, edits, layouts etc)

Style: The way you make something and the way it looks

Audience: Who would want to watch/read/buy your product

Proposed outlet: Who would show/sell your product.

15Creative Media Production 201115 CMPPStage 4: Evaluation

You will have to evaluate your finished product. You will compare it with original proposal to see how close your product is to your initial plans.

You will think about how appropriate it is for its audience.

You will evaluate the technical (how well made it is) and the aesthetic (how it looks) qualities and content and style of your final product

16Creative Media Production 201116 CMPPYou will evaluate the production process you went through. This includes looking at the pre-production work you did such as research and planning.

You will evaluate your production, looking at time management, creative ability, and teamwork.You will use different sources of information for your evaluation. This could mean looking at your original ideas, notes from meetings, drafts and production logs.

You might also use comments from others including your potential audience, others in the class and tutors

17Creative Media Production 201117 CMPP.18Creative Media Production 201118