creative genius ... how to think like leonardo da vinci ... by peter fisk
DESCRIPTION
"Creative Genius" Masterclass as recently delivered in London, Barcelona and Singapore ... Applying the ideas of Leonardo da Vinci to the contemporary disciplines of innovation management.TRANSCRIPT
![Page 1: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/1.jpg)
Creative Geniusreative Geni sHow to think like Leonardo da Vinci
![Page 2: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/2.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 3: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/3.jpg)
Creative GeniusHow to think like Leonardo da Vinci
CuriositaDimostragone
SensazioneSfumatoArte ScienzaCorporalitaConnesionz
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 4: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/4.jpg)
Leonardo da VinciLeonardo da Vinci
![Page 5: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/5.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 6: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/6.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 7: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/7.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 8: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/8.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule BreakersCuriosita (observe)Dimostragone (try)
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight Catalysts
g ( y)Sensazione (describe)
Sfumato (question)Insight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Sfumato (question)Arte Scienza (balance)
Corporalita (alive)Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff Hotmail
Corporalita (alive)Connesionz (connect)
Give it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 9: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/9.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 10: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/10.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 11: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/11.jpg)
Future BackFuture Back
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Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 15: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/15.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 16: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/16.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 17: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/17.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 18: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/18.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 19: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/19.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 20: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/20.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 21: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/21.jpg)
Rule BreakersRule Breakers
![Page 22: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/22.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 23: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/23.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 24: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/24.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 25: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/25.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 26: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/26.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 27: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/27.jpg)
Insight CatalystsInsight Catalysts
![Page 28: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/28.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 29: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/29.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 30: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/30.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 31: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/31.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 32: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/32.jpg)
Creative FusionsCreative Fusions
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Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 34: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/34.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 35: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/35.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 36: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/36.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 37: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/37.jpg)
Faster ImpactFaster Impact
![Page 38: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/38.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 39: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/39.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 40: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/40.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 41: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/41.jpg)
Creative GeniusHow to think like Leonardo da Vinci
Future Back
Women – Avon, Karla, NikeGreen E cloth Coke TeslaGreen – E-cloth, Coke, Tesla Networks – Current, Threadless, Wii
Rule Breakers
Assets – Disney, GE, M-PesaConventions – Dove, Tata, ZapposSolutions – Apple, Nike+, Progressive
Insight CatalystsInsight Catalysts
Customers and Non-customers - PixarCompetitors and Parallels - Live NationExtremes and Experts - Virgin Galactic
Creative Fusions
Target a niche – Camper, NetJets, SageGive it away free – IBM GiffGaff HotmailGive it away free – IBM, GiffGaff, HotmailDo an “iPod” – Dell, Sky Plus, Zopa
Faster Impact
Indispensible. Making it essential, iconicIngredient. Affinity and solution partnersInspiring. Storytelling and advocacy
![Page 42: Creative Genius ... How To Think Like Leonardo Da Vinci ... By Peter Fisk](https://reader035.vdocuments.mx/reader035/viewer/2022081508/556191c1d8b42ae27d8b50fa/html5/thumbnails/42.jpg)
Genius?Genius?
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