Markus Nieminen, Creative & Strategist, dynamo&son

Fun and weird makes the most sense

That makes sense, right?

CREATIVE EXPRESS

CREATIVE EXPRESS

CREATIVE EXPRESS

The world is full of shit.

be meaningful

Or at least, try to become meaningful.

CREATIVE EXPRESS

PRINCIPLE 1.

CREATIVE EXPRESS

Ways to be meaningful:• Give information

• Create feelings

• Fulfill needs• Values

• Etc.

be different

Or you don’t be noticed.

CREATIVE EXPRESS

PRINCIPLE 2.

CREATIVE EXPRESS

Me too marketing:• Content marketing

• Social media

• Engaging• Clicks

• Etc.

Meaningful + different=

Fun + Weird=

Makes sense, right?

CREATIVE EXPRESS

Linnanmäki

CREATIVE EXPRESS

CREATIVE EXPRESS

CREATIVE EXPRESS

CREATIVE EXPRESS

CREATIVE EXPRESS

CREATIVE EXPRESS

CREATIVE EXPRESS

CREATIVE EXPRESS

CREATIVE EXPRESS

CREATIVE EXPRESS

CREATIVE EXPRESS

Makes sense, right?

CREATIVE EXPRESS

Thank you

Markus Nieminen, creative & strategist, dynamo&sontwitter: @markusnieminen