creative dumpster diving
DESCRIPTION
Leigh Morlock discusses her methodologies in sussing out trends in the fashion world.TRANSCRIPT
Creative Dumpster DivingAn Exercise in Trend Research
Leigh Morlock@tenaciousleigh
njtosiemreap.wordpress.com
Creative Dumpster Diving…
Huh? What?
Examples…
What is trend research?
The combination of:
• Analysis of socio-cultural movements &• Analysis of fashion & lifestyle trends
To define major trends for the future.
• How we feel determines what we want to purchase.SPRING 2012:-- Spring is a festive season of celebration, therefore we want bold + lively-- Less restraint = surprise combinations of color, styles, and trims--Desire for escapism, travel & glamour will be reflected in fashion-- theme of Earth : being inspired by surroundings
Spring 2012 – Quick Overview
Spring 2012 – Mood & Color -- bright + bold colors-- nautical elements-- lively mood-- mix of rustic & sophisticated elements
Spring: Colors & Patterns
Spring: Bags & Details
Time to Dumpster Dive – A Look At Fall 2012
First step: research all the trend directions + moods.
For The Boys – feminizing menswear. Adding glamour to masculine shapes.
-- Glamping – Glamourous camping-- Rustic sophisticate, reinventing the lumberjack.
-- Enchanted, fantastical forest.-- Flirty, daydream quality
-- Prep of back-to-school, but daring & bold
Step 2: Filter Trends
The Push Pull Lens:• 100% handmade• 100% cotton• Ikat, closely resembles tie-dye• Modern, fresh, bold, sophisticated• Fashionable + functional• Emphasis on craftsmanship
Push Pull Fall/Winter 2012-12 Seasonal Direction:
-- unexpected glamour-- tough & tender: mixing masculine + feminine details-- liberating prep school style-- flirty, feminine styles with menswear inspired prints-- spirited, inventive, daring-- mixing materials and finishes: matte + shiny
Step 3: Determine direction for Key Areas
Color…
Pattern
Bag Styles
Details…
Resources
-- style.com-- pinterest.com-- trendland.net-- pantone.com
-- blog.stylesight.com
THANK YOU!