creative design portfolio
DESCRIPTION
Adedoyin Soremekun created this portfolio document to be submitted with a boring CV when I applied for a Creative Director position recently.TRANSCRIPT
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CRE8 IVO’S
ADEDOYIN P. SOREMEKUN B R A N D C O M M U N I C AT I O N S FA N AT I C
P O R T F O L I O
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Doyin is a Brand Storyteller; his forte is Visual Communications and Creative Direction for Digital Enterprise, as he is also very passionate about Photography, Music and Fashion. He is an Economics graduate whose love for Graphic Design shifted his paradigm into Brand Consulting. His experience cuts across Management Consulting, Fashion, and more recently E-commerce, where he has used Graphic Design to tell stories and solve problems. He is a Mentor, Teacher, Risk-taker and non-conformist, always looking for the next challenge.
A B O U T
I know something you don’t!
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I started a fashion label in 2003, and went on to broker its first Million Naira deal with Standard Chartered Bank in 2007. I managed the operation process, quality control and designs with 3 members of staff. I also handpicked and led a team of organizers for the label’s debut fashion show titled ‘Sometime in April’ in 2010.
A B O U T E N T R E P R E N E U R
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W O R K
BRAND AND COMMUNICATIONS MANAGEMENT
BRAND DEVELOPMENT WEB (UI/UX) DESIGN
BRAND DEVELOPMENT WEB (UI/UX) DESIGN
BRAND DEVELOPMENT | BRAND STRATEGY | CREATIVE DIRECTION | DIGITAL STRATEGY
BRAND AND COMMUNICATIONS MANAGEMENT
BRAND DEVELOPMENT BRAND AND COMMUNICATIONS
MANAGEMENT BRAND DEVELOPMENT BRAND AND COMMUNICATIONS
MANAGEMENT
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W O R K
H E L L O F O O D . C O M
20% OF TOTAL ORDERS GENERATED SINCE INCEPTION MARCH 2013
25% INCREASE IN CONVERSION RATE SINCE DEPLOYMENT AUGUST 2013
ONLINE FOOD DELIVERY PLATFORM
LEADING POSITION IN 32 COUNTRIES ACROSS THE GLOBE
K E N Y A
M O R O C C O
G H A N A
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W O R K
B R A N D I D E N T I T Y A R T D I R E C T I O N B R A N D P L A N N I N G C O R P O R A T E C O M M S
BRAND DEVELOPMENT
W E B D E S I G N A N D
D E V E L O P M E N T
S O X L M E D I A S T R A T E G Y
– FACEBOOK, TWITTER, LINKEDIN, BEHANCE
DIGITAL STRATEGY
C R E A T I V E A G E N C Y
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W O R K
S I M U 2 4 . C O M
B R A N D I D E N T I T Y A R T D I R E C T I O N
BRAND DEVELOPMENT
W E B D E S I G N A N D
D E V E L O P M E N T
DIGITAL STRATEGY
O N L I N E M O B I L E A I R T I M E R E C H A R G E P L A T F O R M
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W O R K
T A M O S H O P P I N G . C O M B R A N D I D E N T I T Y A R T D I R E C T I O N C O R P O R A T E C O M M S
BRAND DEVELOPMENT
W E B D E S I G N A N D
D E V E L O P M E N T
DIGITAL STRATEGY
F A S H I O N E - C O M M E R C E
N E W I N T H E N I G E R I A N M A R K E T F R O M S O U T H A F R I C A W I T H M A J O R D I S T R I B U T I O N D E A L W I T H P O L O S A
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W O R K
B R A N D I D E N T I T Y A R T D I R E C T I O N B R A N D P L A N N I N G C O R P O R A T E C O M M S
BRAND DEVELOPMENT
W E B D E S I G N A N D
D E V E L O P M E N T
S O X L M E D I A
S T R A T E G Y – FACEBOOK ETC.
DIGITAL STRATEGY
P R O F E S S I O N A L C L E A N I N G S E R V I C E S
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W O R K
M O T O M I . C O M . N G
B R A N D I D E N T I T Y A R T D I R E C T I O N B R A N D P L A N N I N G C O R P O R A T E C O M M S
BRAND DEVELOPMENT
W E B D E S I G N A N D
D E V E L O P M E N T
S O X L M E D I A
S T R A T E G Y – FACEBOOK ETC.
DIGITAL STRATEGY
V E H I C L E S P A R E P A R T S D E A L E R A N D R E P A I R A N D M A I N T E N A N C E C O M P A N Y
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O T H E R P R O J E C T S
BRIEF:
POSITION JACK COLSON BLENDED WHISKEY AS A DRINK FOR WOMEN
RATIONALE:
WOMEN WHO CONSUME ALCOHOL ARE CRITICISED IN THE SOCIETY
BIG IDEA:
WOMEN SHOULD BE ABLE TO ATTAIN SELF ACTUALISATION WITHOUT PREJUDICE
L A U N C H C A M P A I G N F O R A L C O H O L I C B E V E R A G E
T E S T I M O N I A L S
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“…Adedoyin: well done! Role model for the rest of the world.” - Dr. Johannes Bruder MD Rocket Internet GmbH
“Great Ideas. Great concept. BOLD output + Creatives. Well done.”
- Franklin Ozekhome HEAD OF MARKETING Insight GREY
“…Adedoyin is our creative superstar for HF Africa, here in NG…” - Joe Falter CEO Hellofood Africa Rocket Internet GmbH
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@ S O R E X 2
S O R E M E K U N A D E D O Y I N
G E T C R E 8 I V O @ G M A I L . C O M
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C O N T A C T S