creative current affairs for radio. use your imagination stan freberg

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Creative current affairs for radio

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Page 1: Creative current affairs for radio. Use your imagination Stan Freberg

Creative current affairs for radio

Page 2: Creative current affairs for radio. Use your imagination Stan Freberg

Use your imagination

Stan Freberg

Page 3: Creative current affairs for radio. Use your imagination Stan Freberg

What’s unique about radio ?

No visual cues Easy to tune out Allows imagination Fleeting Intimate Listeners could be anywhere

Page 4: Creative current affairs for radio. Use your imagination Stan Freberg

Radio is theatre of the mind

Amelie

http://www.youtube.com/watch?v=3S0LNGA2hp8

Page 5: Creative current affairs for radio. Use your imagination Stan Freberg

Adding audio for impact

Cloudseeding Producer: Michael Kermode

Archbishop Desmond Tutu retires Producer: Matthew Knott

Election 2010: Why negative TV ads still work in election campaigns Producer: Catherine Zengerer

Anniversary of the birth of the nuclear age Producers: Annie Hastwell and Danni Gillard

Greens and Liberals unhappy about Arkaroola mining Producer: Richard Evans

Page 6: Creative current affairs for radio. Use your imagination Stan Freberg

Sources of audio you may not know you had

Free

sound fx

http://www.stonewashed.net/sfx.html http://www.pacdv.com/sounds/ http://www.mysoundfx.com/home/sound-effects.html

Page 7: Creative current affairs for radio. Use your imagination Stan Freberg

Sources of audio you may not know you had

Short news grabs

– ABC news 24 – Press conference– National Press Club address

Page 8: Creative current affairs for radio. Use your imagination Stan Freberg

Sources of audio you may not know you had

Youtube clips

Page 9: Creative current affairs for radio. Use your imagination Stan Freberg

Sources of audio you may not know you had

Film trailers

Page 10: Creative current affairs for radio. Use your imagination Stan Freberg

Sources of audio you may not know you had

Sounds and people around you

Page 11: Creative current affairs for radio. Use your imagination Stan Freberg

Putting it all together

Page 12: Creative current affairs for radio. Use your imagination Stan Freberg

Editing software

Wavepad sound editorhttp://www.nch.com.au/

Adobe Auditionhttp://adobe-audition.en.softonic.com/

Audacityhttp://audacity.sourceforge.net/

Page 13: Creative current affairs for radio. Use your imagination Stan Freberg

Setting up a story

What is the Story?

What’s the best way to tell it?

Who do I need to talk to?

What do I want them to say?

Get straight to the point in interviews

Page 14: Creative current affairs for radio. Use your imagination Stan Freberg

Out in the Field stories

Keep your ears and eyes open What sounds may add to the story?

What are you seeing, feeling around you ?

Page 15: Creative current affairs for radio. Use your imagination Stan Freberg

Dealing with audio

Listen Think Outline Decide

Page 16: Creative current affairs for radio. Use your imagination Stan Freberg

A word on intros

Entice the listener Use power words Avoid clichés Don’t pre-tell the story Keep it short and bouncy

Page 17: Creative current affairs for radio. Use your imagination Stan Freberg

A good story should…

Talk directly to the listener Have momentum A few surprises Create empathy

AND ALWAYS…

Leave the listener wanting more…