Crea%vecommuni%esforsustainablelifestylesandcollabora%veservicesonthe

digitalpla8orm

JoonSangBaek

Ph.D.candidate,DepartmentofIndustrialDesign

PolitecnicodiMilano

Tutor:Prof.EzioManzini

Co‐relatore:Dr.AnatoliyGruzd

Contro‐relatore:Prof.AlbertoColorni

Tableofcontents

•  IntroducGon–  Me

–  Myresearchunit–  Ourresearchnetwork

•  Ourresearch–  DesignforsocialinnovaGonandsustainability–  Projects

•  Myresearch–  CollaboraGveservicesonthedigitalplaLorm

–  Casestudies–  CurrentworkinDalhousie

Aboutme

JoonSangBaekjoonsbaek@gmail.comwww.sustainable‐everyday.net/codi

•  B.Sc.inIndustrialdesign@KoreaAdvancedInsGtuteofScienceandTechnology(KAIST)

•  M.Sc.inIndustrialdesign,InteracGondesign@KAIST

•  Userinterfacedesigner@SamsungMobile

•  Ph.D.candidate@PolitecnicodiMilano•  Exchangegraduatestudy@DalhousieUniversity

WheredoIwork?

DesignandInnovaGonforSustainability(DIS)ResearchUnitisledbyProf.EzioManziniandourmissionistodesignsustainableproduct‐servicesysteminnova%on,fromenvironmental,economicandsocialperspec%ves.

DidacGcacGviGes,basicandappliedresearchindifferentfields:

servicedesign(e.g.product‐servicesystemdesign),strategicdesign,scenariobuilding,lifecycledesign,mobilityandtransporta%onmanagementandinnova%on,naturalresourcesmanagement,urbanplanning.

DISleader>EzioManzini

StrategicDesign leader:AnnaMeroni

Designandsysteminnova%onforsustainability leader:CarloVezzoli

Mobilitysystems leader:RobertoMaja

E‐learningandDidac%calInnova%on leader:AlbertoColorni

Planningandurbandesignforsustainability leader:CesareBlasi

Researchtopics

Designforsocialinnova%onandsustainability(DESIS)network

DESISisanetworkofschoolsofdesignandotherdisciplines,insGtuGons,companiesandnon‐profitorganizaGonsinterestedinpromoGngandsupporGngdesignforsocialinnova/onandsustainability.www.desis‐network.org

Tableofcontents

•  IntroducGon–  Me

–  Myresearchunit–  Ournetwork

•  Ourresearch–  DesignforsocialinnovaGonandsustainability–  Projects

•  Myresearch–  CollaboraGveservicesonthedigitalplaLorm

–  Casestudies–  CurrentworkinDalhousie

Socialinnova%onandsustainability

“Socialinnova%onmeansthedesignandimplementa%onofcrea%vewaysofmee%ngsocialneeds.”

Fromthemarginstothemainstream:

• “Thefinancialandeconomiccrisismakescrea/vityandinnova/oningeneralandsocialinnova/oninpar/cularevenmoreimportanttofostersustainablegrowth,securejobsandboostcompe//veness.”(EUPresidentBarroso)

• InWashingtonPresidentObamahaslaunchedanOfficeofSocialInnovaGonintheWhiteHouse.

Designforsocialinnova%onandsustainability

Designforsocialinnova%onandsustainabilityisadomainofdesignthatdealswithproduct‐serviceinnovaGonsandtheirrelaGontosustainability.

Fromsocialinnova%ontowardssustainability:

“TheradicalinnovaGonsoflocalsystemsthatchallengetradiGonalwaysofdoingthingsintroduceasetofnew,verydifferentandintrinsicallymoresustainableonesandthesemicro‐transformaGonsbecomethegroundworkforgreatsystemicchange.”(ManziniinMeronied.,2007)

Designforsocialinnova%onandsustainability

Providetoolsofuser‐centereddesigntodiscoveruserneeds

forvariousproductsandservices(e.g.Human‐centered

designtoolkitbyIDEO)

Developandusetoolsfordesigningproduct‐servicesystems(e.g.Asystemmapusedtodesignaproduct‐servicesystemofE‐meal)

CollectcasesofsocialinnovaGonsandgeneratevisionsandstrategiesfor

designresearchandpracGce(e.g.CreaGvecommuniGesby

MeroniEd.)

Howcandesigncontributetosocialinnova%onandsustainability?

Projects

1.  EmergingUserDemandsforSustainableSoluGons(EMUDE)

2.  FeedMilan(NutrireMilano),Italy3.  ChongmingIsland,China

1.EMUDE(2004‐6)

EmergingUserDemandsforSustainableSoluGons(EMUDE)isanEUfoundedspecificsupportacGon(2004‐2006)

1.EMUDE(2004‐6)

1.EMUDE(2004‐6)

case collection of creative communities

1.EMUDE(2004‐6)

scenarios of product-service system innovation

case collection of creative communities

1.EMUDE(2004‐6)

scenarios of product-service system innovation

case collection of creative communities roadmaps for future

research, policy agenda, dissemination of the results

AcollecGonofcasesofCrea%veCommuni%es,theconceptofdiffusedcrea%vity,theconceptofDiffusedSocialEnterprise,thescenariooftheDiffusedSocialEnterprise,apolicyagenda.Theresultsarepublishedinbooksandcanbedownloadedat:hfp://www.sustainable‐everyday.net

creative communities: cases

Collaborative services: scenarios of PSS innovation

Positioning of collaborative service in service matrix model (Cipolla, Manzini 2009)

Collabora%veservices

Cohousing Neighborhood car sharing

School bus

Restaurant that you often go in town

Guided tour

P2P file sharing

Wikipedia

Community-based tourism

Disabling, passive

more collaborative

less collaborative

Enabling, active

Predictable, controlled, codified

less relational

Unpredictable, open, not codified

more relational

Positioning of collaborative service in service matrix model (Cipolla, Manzini 2009)

Collabora%veservices

Cohousing Neighborhood car sharing

School bus

Restaurant that you often go in town

Guided tour

P2P file sharing

Wikipedia

Community-based tourism

Disabling, passive

more collaborative

less collaborative

Enabling, active

Predictable, controlled, codified

less relational

Unpredictable, open, not codified

more relational

RelaGonalandcollaboraGveservices

Partner: Slow Food DIS-Indaco Politecnico Scienze Gastronomiche

Ente Parco Sud Fondazione Cariplo

EXPO’ 2015

2.FeedMilan(NutrireMilano)Project

Parco Sud Milano Partner: Slow Food DIS-Indaco Politecnico Scienze Gastronomiche

Ente Parco Sud Fondazione Cariplo

EXPO’ 2015

2.FeedMilan(NutrireMilano)Project

Shared resources Brand identity

Anetworkofservices

FarmersmarketinMilan

Digitalpla8orm

ICTforsustainablefoodproduc%onandconsump%oninMilan

Farmersmarket Vegetable

garden

BreadproducGon

consumer

farmer

civil organization

municipality

NutrireMilanoproject

Pilotcase

Shanghai City

Xianqiao village

3. Xianqiao Eco-village Project in Chong Ming

island

Tongji University Politecnico di Milano

DESIS-China Network Studio TAO

China-US Center for Sustainable Development

To revitalize a rural village, improving the quality of life of both, farmers and citizens.

project

Chong Ming Island

The proximity between farms and the city can be turned in an advantage considering its potentiality in terms of “zero-miles” food and tourism.

Organic food

Home restaurant

Twin schools project

Home restaurant

Traditional medicine

Village businesses

local projects

Chong Ming Island social

innovation initiatives

Xianqiao Village (China)

organic food local project 1

Home restaurant local project 2

Community involvement co-design processes

framework project

Designers involvement ideas and communication

involvement

Tableofcontents

•  IntroducGon–  Me

–  Myresearchunit–  Ournetwork

•  Ourresearch–  DesignforsocialinnovaGonandsustainability–  Projects

•  Myresearch–  IntroducGon–  CollaboraGveservicesonthedigitalplaLorm

–  Casestudies–  CurrentworkinDalhousie

Research%tle

CollaboraGveservice

SocialnetworkPeer‐to‐Peerdigital

collaboraGon

Designingsustainablecollabora%veservicesonthedigitalpla8orm:DevelopmentandevaluaGonasocio‐technicalframeworkfordesigningdigitalplaLormstosupportsocialinnovaGonandsustainabilityinamoresystemaGcway

Researchneeds

Extrinsicneeds

• Increasingsocial,environmentalandeconomicproblemsanddemandsforalternaGvesustainablesoluGons.

• DiffusedinformaGoncommunicaGontechnologies(ICTs),democraGzedinnovaGonsandnewwaystocollaborate.

Researchneeds

Extrinsicneeds

• Increasingsocial,environmentalandeconomicproblemsanddemandsforalternaGvesustainablesoluGons.

• DiffusedinformaGoncommunicaGontechnologies(ICTs),democraGzedinnovaGonsandnewwaystocollaborate.

Intrinsicneeds

• AneedtoidenGfyhowICTisusedandcanbeusedbypeopletocollaborateandinnovate.

• AneedforaframeworkthatsystemaGcallyintegratessocialnetworksintocollaboraGveservicesdesign.

Researchques%ons

HowdocreaGvecommuniGesuseICTtocollaborateandmeettheirsocialneeds?

HowdoICTinfluencethediffusionofgrassrootssocialinnovaGons?

HowdoICTaffectthequalityandquanGtyofsocialnetworksofthecommuniGes?

HowcanwesystemaGcallyintegratethepowerofsocialnetworkintothedesignprocesstofacilitatethediffusionofcollaboraGveservices?

Casestudies

•  Aim:ToidenGfytheuseofICTincollaboraGveservicesandtheirimpactonthesocialnetworksofcommuniGes

•  Partner:FondazioneCulturaleResponsabilita’EGca•  Period:2008November~2009July

•  Methods:Contentsanalysisofwebsites,interview(onandoffline)

•  28casesoutof100+candidates

Criteriaforselec%ngthecases

•  Morethan100candidatesofdigitalsoluGons–webandmobileplaLorms–werereviewed.

•  28Caseswereselectedusingthethreecriteria:1.  AserviceusesICTstopromoteitselfandenhance

communicaGonwithinacommunity.2.  AservicerequirescollaboraGoninboththephysicalandthe

digitalforms.3.  Aservicemustbedesignedandprovidedbyusersinorderto

saGsfytheirsocialneeds.

http://www.sustainable-everyday.net/codi/

Finding1.Atypologybasedonorganiza%onalgoals

CollaboraGveservicesonthedigitalplaLormwerecategorizedaccordingtotheirorganizaGonalgoals.

1.  Producer/consumernetwork

2.  MappingdiffusedinformaGon3.  AggregatesocialacGon4.  CreaGngsocialnetworkforconviviality5.  Mutualsupportcircle

6.  Competences,Gmeandproductsexchange

7.  Products,placesandknowledgesharing

1.Producers/consumersnetwork

Producer/consumernetworkisatypeofcollaboraGveserviceinwhichproducersandconsumerspursuemutualbenefitsbyestablishingadirectnetwork.

2.Mappingdiffusedinforma%on

MappingdiffusedinformaGonisacollaboraGveserviceinwhichuserscollaboratetomapdiffusedlocaGonalinformaGon.

http://www.greenmap.org/greenhouse/en/node/8192

3.Aggregatedsocialac%on

AggregatedsocialacGonisacollaboraGveserviceinwhichpeopleacttogetherandusetheircollecGvepowertoachievesocialgoals.

4.Crea%ngsocialnetworkforconviviality

CreaGngsocialnetworkforconvivialityisacollaboraGveservicewhoseprimarygoalistoimprovesocialconvivialitybyformingandreinforcingasocialnetwork.Peopleareorenfromthesamelocalityandinteractface‐to‐faceandvirtuallyonaregularbasis.

5.Mutual‐supportcircles

MutualsupportcirclesareacollaboraGveservicewherepeopleprovidemutualsupporttooneanotherinordertosolveproblemsthattheyhaveincommon.

Local Vocals Singing Group

6.Competences,%meandproductsexchange

Competences,GmeandproductsexchangeisacollaboraGveserviceinwhichpeoplecollaboratethroughtheexchangeofcompetences,Gmeandproducts.

7.Products,placesandknowledgesharing

Products,placesknowledgesharingisacollaboraGveserviceinwhichpeoplecollaboratethroughsharingproducts,placesandknowledge.

4.Crea%ngsocialnetworkforconviviality

CreaGngsocialnetworkforconvivialityisacollaboraGveservicewhoseprimarygoalistoimprovesocialconvivialitybyformingandreinforcingasocialnetwork.Peopleareorenfromthesamelocalityandinteractface‐to‐faceandvirtuallyonaregularbasis.

Finding2.Asystemofcollabora%veservice

PlaLorm A platform hosts one or more enabling solutions e.g.) Meetup.com

Finding2.Asystemofcollabora%veservice

EnablingsoluGon An enabling solution motivates and empowers people to create a service to meet their needs e.g.) Meetup Group

PlaLorm A platform hosts one or more enabling solutions e.g.) Meetup.com

Finding2.Asystemofcollabora%veservice

EnablingsoluGon An enabling solution motivates and empowers people to create a service to meet their needs e.g.) Meetup Group

CollaboraGveservice

A service created by users involves activities in the digital and physical world. e.g.) Team Fighting Diabetes

PlaLorm A platform hosts one or more enabling solutions e.g.) Meetup.com

Finding2.Asystemofcollabora%veservice

EnablingsoluGon An enabling solution motivates and empowers people to create a service to meet their needs e.g.) Meetup Group

CollaboraGveservice

A service created by users involves activities in the digital and physical world. e.g.) Team Fighting Diabetes

Event An event is the result of a collaborative service in the physical world. e.g.) Team Fighting Diabetes hiking day

PlaLorm A platform hosts one or more enabling solutions e.g.) Meetup.com

Finding3.Atypologybasedonnetworkstructure

CollaboraGveservicesonthedigitalplaLormwerecategorizedinto4typesaccordingtotheirnetworkstructure.

Networked individuals

A group and individuals

A network of networks

A network of groups

Digitalpla8orm

ICTforsustainablefoodproduc%onandconsump%oninMilan

Farmersmarket Vegetable

garden

BreadproducGon

consumer

farmer

civil organization

municipality

NutrireMilanoproject

Pilotcase

Digitalpla8orm

ICTforsustainablefoodproduc%onandconsump%oninMilan

Farmersmarket Vegetable

garden

BreadproducGon

consumer

farmer

civil organization

municipality

NutrireMilanoproject

Pilotcase

Digitalpla8orm

ICTforsustainablefoodproduc%onandconsump%oninMilan

Farmersmarket Vegetable

garden

BreadproducGon

consumer

farmer

civil organization

municipality

NutrireMilanoproject

Pilotcase

Stakeholders

PresentworkswithDr.Gruzd

•  SocialnetworkanalysisofdigitalplaLormsforcollaboraGveservices,

•  SocialnetworkanalysisoffarmersintheAgriculturalParkSouthofMilan,

•  ComparaGveanalysisbetweentypologiesofcollaboraGveservicesandsocialmediathattheyuse,

‐>Thegoalistodevelopandevaluateasocio‐technicalframeworkfordesigningdigitalplaLormstosupportsocialinnovaGonandsustainabilityinamoresystemaGcway

Thankyou.

Atypologybasedonthenetworkstructure

With a platform

Without a platform

Geographically not bounded

Geographically bounded

CollaboraGonhappensamongpeoplefromsame

town/city…

Tiestrength–proximity