creative commons global summit 2015: sharing manual by circular content
TRANSCRIPT
Sharing ManualA practical guide for professionals on sharing content
Sebastiaan ter Burg [email protected]
@circularcontent | @ter_burg www.circularcontent.com
Sebastiaan ter BurgProfessional photographer and videographer that has been using CC licenses since 2007
Worked as project manager for Wikimedia Nederland with museums, libraries and archives to open up their collections (2013 - 2015)
The interest in sharing content
is rising.
The amount of content shared
is ever increasing.
The amount of implemented structural workflows around sharing are close to zero.
Why?
Purposefully creating open content
is hard.
Problem 1
Availability of content
Available analogue
Not available
Available digital
Existing content
“Visit the museum”
“See the website”
Reusable digital
“See the API”
“Private collection”
Newly made content
Not available
Open by design
Availability of content
Available analogue
Not available
Available digital
Existing content
“Visit the museum”
“See the website”
Reusable digital
“See the API”
“Private collection”
Newly made content
Not available
Open by design
Main focus area of projects around the globe has been to improve access to existing material.
CopyrightPortrait rig
htBrand rightMoral rig
htRelated rights
Who is he or she?
Who owns the rights?
Who owns the rights?
The stack of rights makes it difficult to open up existing content
Availability of content
Available analogue
Not available
Available digital
Existing content
“Visit the museum”
“See the website”
Reusable digital
“See the API”
“Private collection”
Newly made content
Not available
Open by design
Underdeveloped field of
knowledge
Lesson learned 1 Focus more on content that is purposefully made to be open
instead of opening up existing content.
Problem 2
Car commercials
buildings by Creative Stall CC-BY 3.0
Ever wondered why they are clean of logos and people?
Times square night 2013, a photo by Chensiyuan, CC BY-SA 4.0
Times square night 2013, a photo by Chensiyuan, CC BY-SA 4.0
Times square night 2013, a cropped, inverted and transformed photo by Chensiyuan, CC BY-SA 4.0
Times square night 2013, a cropped, inverted and transformed photo by Chensiyuan, CC BY-SA 4.0
Times square night 2013, a cropped, inverted and transformed photo by Chensiyuan, CC BY-SA 4.0
Times square night 2013, a partly blurred photo by Chensiyuan, CC BY-SA 4.0
CopyrightPortrait rig
htBrand rightMoral rig
htRelated rights
The stack of rights
Copyright
Portrait right
Brand right Moral right
Related rightsThe stack of rights
Copyright
Portrait right
Brand right Moral right
Creative Commons
Quit claims
Letter of approval
Related rightsThe stack of rights
The better the cameras, the bigger the potential problem.
Lesson learned 2 Learn how to navigate around limiting rights.
This counts for content creation & reuse
Problem 3
Tomatsuppe by cyclonebill CC BY-SA
Raw ingredients Manipulation
Recipe ____________ ____________ ____________ ____________ ____________ ____________ ____________ ____________
Final productRaw ingredients Manipulation
Types of content shared
90%2%8%
Tomatsuppe by cyclonebill CC BY-SA
Recipe ____________ ____________ ____________ ____________
Final productRaw ingredients Manipulation
Time of decision to share
90%2%8%
Production example
CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION
ScriptSet designAudio designLight plan
AudioVideoTextIllustrations
Special effectsMetadata
Photos
Timelines
PlanPitchBudget
Costume designsMap of locations
VIDEO
video production
Only item shared
DescriptionPress release
Music scores
Production example
CONCEPT PREPRODUCTION PRODUCTION POSTPRODUCTION PUBLICATION
ScriptSet designAudio designLight plan
AudioVideoTextIllustrations
Special effectsMetadata
Photos
Timelines
PlanPitchBudget
Costume designsMap of locations
VIDEO
video production
DescriptionPress release
Music scores
How did they get from A to Z?
TranslationsLocalisation Mixed media reuse
Music
Covers
Localisation Continuity
Contract ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________ ____________________
x 20
Open by design needs a plan
Lesson 3 Make a plan
during concept or preproduction phase.
Problem 4
WHY
HOW
WHAT
Information on sharing
80%
18%
2%
We have NO idea about sharing content
We have an idea about sharing content
We have an ambition to share content
We can share data
We can share images /video/sound
We can track the use
We can extract and add additions to our collection
Steps to opennessThinking phase Doing phase
80% 20%Available informationWHY HOW & WHAT
We have NO idea about sharing content
We have an idea about sharing content
We have an ambition to share content
We can share data
We can share images /video/sound
We can track the use
We can extract and add additions to our collection
BottleneckThinking phase Doing phase
80% 20%Available information
People looking for information on sharing are already convinced.
Lesson learned 4 Increase the amount of practical information
on how to share.
Problem X Metadata of the content
Choice of platforms for dissemination
Sharing ManualA practical guide for professionals on sharing content
It’s a tool!
Increase the amount of implemented structural workflows
around sharing.
Goal
To create a first version of a freely available multimedia manual on sharing content.
first version it needs constant updates
freely available everything will be CC BY
multimedial video, audio and text manual: a practical guide, not inspirational
Flow charts Example texts for contracts Use cases Templates and forms Plan making during preproduction Production checklists Metadata Credit
Evaluation Etc.
Contents
Individual makers Clients Reusers Platforms Experts
Approach
40+ interviews
Musicians Photographers Producers Videographers Designers Professionals Students
NGO’s Governments Public organisations For-profit organisations
Creatives’ clients Creatives
Target audience
ThemesLicences Waivers Contracts …
Business models* ROI strategies Expenditure vs effect …
Infrastructure & platforms Promoting content Plan making Checklists …
Reuse & visibilityFinancialLegal
Process design Gathering Processing …
Feedback
* Business models: Creative Commons book initiative
Products1 free online mixed media manual 1000 free printed copies 1 free and open content platform 40 freely remixable video portraits 10+ different edits targeting different target groups 1 documentary
Public draftswww.circularcontent.com/blog
Budget Financial plan Time schedule Partners Project organisation
30%
10%20%
40%40% Funding20% Launcing customers10% Crowd funding30% Own funds
01-11-2014 XX-XX-2017
Current status
What’s the business model?
We offer help and advice.
Future organisation
Foundation owns
the manual
Company works with & on
the manual
Knowledge Support
Continuity
Content Assignments
Future updates
Course material Courses New developments New best practices Translation Localisation
Question 1
Do you agree that this manual is needed?
Question 2
Who should be interviewed?
Question 3
How can you help?
Needed
Letters of support Funding International input Members board of advice Members board foundation Partnerships
Contact me
Email: [email protected] Twitter: @circularcontent Facebook: facebook.com/circularcontent Website: www.circularcontent.com
Sharing ManualA practical guide for professionals on sharing content