creative commons for bankers

28
What is Creative Commons?

Post on 18-Oct-2014

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2006 presentation to a roomful of French bankers in Paris, explaining what Creative Commons is. Slides are in English.

TRANSCRIPT

Page 1: Creative Commons for Bankers

What is Creative Commons?

Page 2: Creative Commons for Bankers

It's a social movementtaking "open source"

philosophy and applying it to other media

Page 3: Creative Commons for Bankers

Microsoft vs Linux =

Big Media vs CC

Page 4: Creative Commons for Bankers

also...

CC is a middle ground between “all rights reserved”

and “no rights reserved”

(public domain)

Page 5: Creative Commons for Bankers

or...

how to do moreand pay lawyers less

Page 6: Creative Commons for Bankers

CC assists creators in assigning certain rights to the public while they retain other

rights

Page 7: Creative Commons for Bankers

CC makes well-written,reusable legal documentation

and promotes those who use those documents

Page 8: Creative Commons for Bankers

Which rights are involved?

Page 9: Creative Commons for Bankers

Always with CC:* you have to credit the artist (marketing)

* copying is allowed (wide distribution)

Page 10: Creative Commons for Bankers

Creator can choose to restrict:

* commercial use* reuse

Page 11: Creative Commons for Bankers

What's the business opportunity?

Page 12: Creative Commons for Bankers

Big Media is anti-technology, risk averse and won't permit

experimentation

and they are in control

Page 13: Creative Commons for Bankers

CC-licensed media is pre-cleared and enables business

model experimentation

Page 14: Creative Commons for Bankers

and the public is angry at Big Media but loves Creative

Commons

Page 15: Creative Commons for Bankers

With CC you get:

* free press exposure* public love

* word-of-mouth

Page 16: Creative Commons for Bankers

CC's “Larry Lessig" is the first "blog" result in google

Page 17: Creative Commons for Bankers

Magnatune's experience

1.5 million web sites link to Magnatune

Page 18: Creative Commons for Bankers

and

Massive exposure viatraditional press

Page 19: Creative Commons for Bankers
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Page 22: Creative Commons for Bankers

Massive quantity of content is CC licensed

2004: 4.7m2005: 10m

2005-08: 45m2006-08: 140m

2007: ?

Page 23: Creative Commons for Bankers

Flickr Photos with CC license

2005: 4m2006: 10m2007: 25m

Page 24: Creative Commons for Bankers

What rights are reserved?

nc: 67%nd: 24%sa: 45%

Page 25: Creative Commons for Bankers

But is it the content good?

By Magnatune's estimation, about 2% of CC music is store-quality

A similar ratio in video and photos, from ourown album-cover-creation reuse of CC photos

and CC content is radically more diverse than easily obtained commercial offerings

Page 26: Creative Commons for Bankers

The bottom line

Page 27: Creative Commons for Bankers

Obvious ways to make money with CC:

* help consumers find the good stuff* help creators find their audience* help people create through reuse

* sell additional rights* try-before-you-buy

Page 28: Creative Commons for Bankers

Questions?