c r e a t i v e f o r s a l e

CLIENT : Tin Tong

JOB NO. : +852 952 952 39

DATE : 04th FEB, 1982

MEDIA : • Illustrator • Photoshop • InDesign • Flash

BUDGET : $17,000

DEADLINE : Imediately

EDUCATION : 2002 – 2004 IVE (Shatin) Diploma of Product Design

CAREER : 2014 APR – PRESENT Freelancer

2013 MAR – 2014 APR Working Holiday in Australia

2012 MAY – 2013 FEB T.Y.A. (HK) Ltd. (www.tya.com.hk) Art Director (salary: $17,000)

2011 SEP – 2012 APR NOVO GR ANDSKY (www.grandsky.hk) Art Director (salary: $16 ,000)

2010 SEP – 2011 AUG SOS COMMUNICATIONS (www.soscl .com) Art Director (Salary: $15 ,000)

2007 JUN – 2010 JUL GALLERY Ltd. (www.gallery-hk.com) Art Director (Salary: $12 ,000)

2004 OCT – 2007 JUN KAI LAM PRINTING COMPANY Graphic Designer (Salary: $10,000)

OBJECTIVE :

COMMUNICATION :

TARET AUDIENCE :

BACKGROUND :

CLIENT / Emphasis Jewellery

CATEGORY / Direct Mail

COMMUNICATION / Emphasis Jewellerey sends a

special discounts to customer as a birthday greeting.

CONCEPT / “The Link of Love” collection is the promotion

jewellery of this year, so I created a birthday gift graphic

with chain image to express the meaning of “Link”.

CLIENT / Mikiki Shopping Mall

CATEGORY / Direct Mail

COMMUNICATION / To invite guest to attend

the opening ceremony of mikiki shopping mall .

CONCEPT / To symbolize the Mikiki opening as

splendid as a peacock spreading its tail feathers.

CLIENT / Gallery Ltd.

CATEGORY / Agency Promotion Gift

COMMUNICATION / Gallery sends a wishing card to

client to delivery the best wish in every chinese lunar year.

CONCEPT / 2009 was the year of Ox, I created a extra-

large udder of ox, for the client to ‘squeeze’ the best

wishes in the ox year.

TRY MY “BREAST” ! SQUEEZE THE BEST !

CLIENT / Galerie du monde CATEGORY / DM & Poster

COMMUNICATION / Gallerie Du Monde is launching a new branch shop in Macau.

CONCEPT / Gallerie Du Monde is a gallery which mainly sales Chinese comtemporary

art piece. I used the chinese word 澳門 (MACAU) to show the chinese characters, and I

flipped the word 門 (DOOR) to express the image of a door opening.

CLIENT / Senior Citizen

Home Safely Association

CATEGORY / Print Ad

COMMUNICATION / To introduce

the new features of “Mobile Link.”

CONCEPT / Traditional Chinese people

used to check the Almanac (通勝) before

making some decisions to ensure it is a

right time to do a right thing, so I used the

iconic word in Almanac - 宜 (To Do) as main

visual to express that Mobile Link help

senior citizen to go anywhere at anytime.

CLIENT / Tseun Wan Plaza

CATEGORY / Monthly Poster (NOV)

COMMUNICATION / Introduce the up-coming

activities of the Tseun Wan Plaza shopping mall.

CONCEPT / As Halloween is the main theme of

october, I created a “Shopping Monster” character as

the main visual to grab the eye-balls of customer.

CLIENT / Juchheim Cake Shop

CATEGORY / Halloween Poster

COMMUNICATION / To delivery

the halloween greeting message.

CONCEPT / Juchheim cake

incarnated as a monster to

play the trick or treat game

with people, however they were

tricked back by a man.

CLIENT / Tsui Wah Restaurent

CATEGORY / CNY Poster

COMMUNICATION / To delivery

the CNY greeting message at the

2011 year of the Rabbit.

CONCEPT / There is a “rabbit (兔)”

inside the the chinese word of

gluttonous (饞), it simply reflect the

relationship between food and rabbit,

thus I created a gluttonous rabbit with

the Tsui Wah most popular foods.

CLIENT / Emphasis Jewellery CATEGORY / Catalogue & Poster

COMMUNICATION / Each season, Empasis Jewellery

introduces their new jewelry arrivals through the catalogue.

CONCEPT / Difference style of jewellery should be match

up with difference occasions. So I make a theme “The luxury

life of a lady” to integrate all jewellery series in one concept.

潮集

潮图

Editor LOELLE NG    Photographer REX TSUI    Fashion Stylist JERRY    Hair Stylist JERRY    Art Director JERRY YEUNG    Agency T.Y.A. (HK) LIMITED

MAP by Belle. All rights reserved.

ISSUEFALL/WINTER2 0 1 2

1

第一家MAP于2010年在广州开业。经过两年间发展，

截至目前MAP已覆盖全国13个城市，共开业14家店铺。

零售网络仍在快速扩张，更多MAP会在不久的将来与

大家见面，为更多都市潮人带来完美的时尚旅程。

广州·中华广场地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

深圳·KK mall地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

长沙·友阿百货地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

武汉·东湖汉街地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

杭州·万象城 地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

上海·联洋广场 地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

南京·德基广场 地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

北京·世贸天阶地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

北京·国瑞城 地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

太原·北美新天地 地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

青岛·百丽广场 地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

郑州·丹尼斯广场地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

济南·恒隆广场 地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

沈阳·龙之梦购物中心地址：xxxxxxxxxxxxxxxxx营业时间：周一至周日 09:00-21:00

店铺地址

trendMAP. ISSU

E 01. FA

LL/W

INTER 2012.

COVER STORY

潮圣新地标为更多都市潮人带来完美的时尚旅程

READY FOR FALL/WINTER

秋冬潮流前瞻FASHION STORIES

直击时尚人气型格品牌Palladium (Richard Chai), House of  Holland, Paprika, Superga

CLIENT / map by BeLLE

CATEGORY / Product Catalog

COMMUNICATION / map by BeLLE launch a seasonal

catalog to introduce the hot items in the next season.

CLIENT / Tsui Wah Restaurent

CATEGORY / Dine Menu

CONCEPT / Dining magazine is one of the most popular

publication in Hong Kong, so I create a magazine-liked

menu to give customer a delicious and trendy image.

CLIENT / Cheerful Wedding Production

CATEGORY / Logo & Business Card

CONCEPT / Combined the two iconic elements of wedding -

wedding ring and f lower to create a elegance form logo.

CLIENT / LeLaWaDe hand made soap

CATEGORY / Logo Design

BACKGROUND / LeLaWaDe is the thai pronounciation of Fragipani

(雞蛋花). The brand is mainly sale a hand made soap from thailand.

CONCEPT / Based on the thai name LeLaWaDe, I extract the

language element from the original thai to form the brand logo and

logo-type, which express a thailand style and natural feeling.

CLIENT / Amway

CATEGORY / Press Conference Event Design

BACKGROUND / To announce the launch of the new

product - e-Spring water filtration system.

CLIENT / World Trade Centre

CATEGORY / Shopping Mall Event Decoration

BACKGROUND / World Trade Centre collaborate with a jeweller to held a gems exhibition.