creative + analytics webinar
TRANSCRIPT
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Autumn Rose Director of Analytics
Joey Tackett Managing Director,
Creative
@joeytackett@aarose
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Visuals & Content + Analytics=Increased Results
(and less stress for you)
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Designers
How to use analytics to inform your design
Project Managers
How to meld analytics andcreative together in your
workflow
Strategists
How to identify key performance indicators (KPIs) & build a smart
strategy
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Use more than one metric to measure progress.
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Brand Attributes Modern, Engaging, Clean, Authentic, Empowering
Tagline Safe Waters, Safe Whales
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All site content and functionality should map to your organizational objectives.
(and everyone needs to agree)
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One primary action. One secondary action.
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