creation - 1886

http://www.coca-cola.com/125

http://www.google.com/url?sa=i&rct=j&q=coke&source=images&cd=&cad=rja&docid=rD1S0A6bEvXjgM&tbnid=WGutUZBfTtgqvM:&ved=0CAUQjRw&url=http://racetalkblog.com/2008/04/18/coca-cola-helping-the-environment-but-not-your-health/&ei=ZnWbUeKxJ6i4yAGel4GoDQ&bvm=bv.46751780,d.aWc&psig=AFQjCNHXe_RVWnwtw7qZvCyVBxGjDzDgpw&ust=1369228965605868

http://yuonline.co.uk/3141

http://www.google.com/url?sa=i&rct=j&q=coke&source=images&cd=&cad=rja&docid=HUaAQzPZ_plRRM&tbnid=Cf03TKYyeqbjJM:&ved=0CAUQjRw&url=http://www.zudocstudios.com/coke.html&ei=ZHebUbieDKftygGCiIGgDg&bvm=bv.46751780,d.aWc&psig=AFQjCNHXe_RVWnwtw7qZvCyVBxGjDzDgpw&ust=1369228965605868

http://www.google.com/url?sa=i&rct=j&q=coke&source=images&cd=&cad=rja&docid=_Y3tx_Bwl6Z2nM&tbnid=Y5SxCqz1AlF9OM:&ved=0CAUQjRw&url=http://www.chacha.com/topic/coke&ei=u3ebUeC8C-WqywGS4ID4DA&bvm=bv.46751780,d.aWc&psig=AFQjCNHXe_RVWnwtw7qZvCyVBxGjDzDgpw&ust=1369228965605868

http://www.dailymail.co.uk/news/article-2215729/Coca-Cola-produces-6-5oz-glass-bottle.html

http://www.guardian.co.uk/sustainable-business/blog

http://www.google.com/url?sa=i&rct=j&q=coke&source=images&cd=&cad=rja&docid=_jKMGFmUtlqc5M&tbnid=pts6qv2ZqDfI3M:&ved=0CAUQjRw&url=http://pebbles515.tripod.com/coke/coke.html&ei=7HmbUf65OYqxygHX9IGIDg&bvm=bv.46751780,d.aWc&psig=AFQjCNHXe_RVWnwtw7qZvCyVBxGjDzDgpw&ust=1369228965605868

http://www.google.com/url?sa=i&rct=j&q=coke&source=images&cd=&cad=rja&docid=JaIwAfBLxLUgXM&tbnid=a6ooWxz0gnfccM:&ved=0CAUQjRw&url=http://virnow.com/track/sponsors/coke/&ei=YXqbUbS4OKKQyAGXqIHQCw&bvm=bv.46751780,d.aWc&psig=AFQjCNHXe_RVWnwtw7qZvCyVBxGjDzDgpw&ust=1369228965605868

Creation - 1886

5 cents a glass

http://www.google.com/url?sa=i&rct=j&q=soda+fountain+coca+cola&source=images&cd=&cad=rja&docid=CPb7VD18IX7uoM&tbnid=_-iZYJ8Z2Ekg2M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.coca-colacompany.com%2Fstories%2Ffighting-for-civil-rights-at-the-soda-fountain&ei=R5ejUfq9NuSqyAHr3ICoDw&bvm=bv.47008514,d.aWc&psig=AFQjCNGpxOoK-f9GMbqCd7vC9yEpsBfOkw&ust=1369761781766234

Coca-cola transforms into a business

Advertisement and growth

=

Early Advertisement

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=bQ2xZ2DpSwD2gM&tbnid=os4tIjZlzet1YM:&ved=0CAgQjRwwAA&url=http%3A%2F%2Fregbit.blogspot.com%2F2013%2F02%2Fa-primeira-mulher-na-publicidade-de.html&ei=dpqjUdqcMIijyAHZi4CgDw&psig=AFQjCNGi2BL1bphBCBWGn0uWBdu4mIotmw&ust=1369762806887533

Trays

http://inventors.about.com/od/cstartinventions/ss/coke_ads_4.htm

http://www.countryliving.com/antiques/appraisals/Coca-Cola-0606

http://www.google.com/url?sa=i&rct=j&q=coca+cola+trays&source=images&cd=&cad=rja&docid=R4y5L0ZagtE7KM&tbnid=Phxp0OaT4u5SsM:&ved=0CAUQjRw&url=http://www.rubyhat.com/tins/coca-cola-tray.htm&ei=wX6bUYz1AdKFyQGMjoCQDQ&psig=AFQjCNGfHw6tseXLnBPexLxG2rE-vsykcw&ust=1369231298073608

http://www.google.com/url?sa=i&rct=j&q=coca+cola+trays&source=images&cd=&cad=rja&docid=I61N47y3jMlfMM&tbnid=jhYllowYQGFm-M:&ved=0CAUQjRw&url=http://www.collectorsweekly.com/articles/an-interview-with-vintage-coca-cola-collector-ray-kilinski/&ei=TX6bUf_fDemkyQHo34CQDQ&psig=AFQjCNGfHw6tseXLnBPexLxG2rE-vsykcw&ust=1369231298073608

Coolers

http://www.google.com/url?sa=i&rct=j&q=coke+coolers&source=images&cd=&cad=rja&docid=MY5aLNlbtdAGKM&tbnid=I5c1fdjWvUtydM:&ved=0CAUQjRw&url=http://www.kilroysusa.com/sodamach/index.htm&ei=OH2bUZnVIInlyAHHqoDICw&psig=AFQjCNE5Je6IhLVuPwvLyXZcKtoAJVf50A&ust=1369231015869415

http://www.picstopin.com/415/vintage-coke-cooler/http:%7C%7Cwww*us-connection*com%7Cpictures%7CCoke-cooler_full*jpg/

http://www.rmsvintage.com/coca-cola-cooler.html

Strong promotional advertisingLeads to brand recognition and

demand for the product

1895: Syrup plants were built in Chicago, Dallas, and los Angeles

1889: Bottling Rights sold

Coca-Cola goes nation wide

Bottle changes

http://www.cowieandfox.com/blog/category/uncategorized/

Santa Clause Transformed

http://3.bp.blogspot.com/_rAJe_CypsZs/TN-HzN7q68I/AAAAAAAABPc/jphZtmkeMio/s1600/Coca-Cola_Christmas6.jpg

Coca-Cola is made more accessible

Six pack open top cooler

http://www.google.com/url?sa=i&rct=j&q=coca+cola+six+pack&source=images&cd=&cad=rja&docid=H-T69IvunEnztM&tbnid=Hsyjm3DfBqLKKM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.adclassix.com%2Fa3%2F67cocacolasixpack.html&ei=_qGjUbvNMOSGyQHH64BY&bvm=bv.47008514,d.aWc&psig=AFQjCNFrKapL4dVySBF2q1dQJLDuD46VTQ&ust=1369764706339018

http://www.google.com/url?sa=i&rct=j&q=coca+cola+six+pack&source=images&cd=&cad=rja&docid=RQYui32TpVCyTM&tbnid=0ySBv-nP74NV1M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.jaymug.com%2Fpost%2F21216944295&ei=JqKjUemVE6OTyQGLhoHwCw&bvm=bv.47008514,d.aWc&psig=AFQjCNFrKapL4dVySBF2q1dQJLDuD46VTQ&ust=1369764706339018

By 1940 Coca-Cola is in 53 countries

By 1959 they are in over 120 countries

Expansion of the comanyIn the 1950’s and 60’s the Coca-Cola company added Fanta, Sprite, Fresca, Minute Maid, and Tab

http://images.google.com/url?sa=i&rct=j&q=fanta&source=images&cd=&cad=rja&docid=RZZkjYSQh2oj4M&tbnid=kmJIRbB55GaPOM:&ved=0CAUQjRw&url=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FFanta&ei=u_2jUZQWy6HIAc-BgcgJ&bvm=bv.47008514,d.aWc&psig=AFQjCNGpMnBpswCuLTtjq1qrWBFBEzNt0g&ust=1369788211532547

http://images.google.com/url?sa=i&rct=j&q=original+fresca&source=images&cd=&docid=vLVA3XBLJzOqEM&tbnid=Car07vOB5Srq7M:&ved=0CAUQjRw&url=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FFresca&ei=5f2jUevrEcOryQHWoIGYAQ&bvm=bv.47008514,d.aWc&psig=AFQjCNEbhIEeTBR1TwopsPUK63yOQBiZ5Q&ust=1369788249444868

http://images.google.com/url?sa=i&rct=j&q=sprite&source=images&cd=&docid=ukhzj1DhyRhRPM&tbnid=ZbB8r5jhXSvd1M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww2.costco.com%2FBrowse%2FProduct.aspx%3Fprodid%3D10253739%26whse%3DBD_823%26topnav%3Dnational%26cat%3D10021%26hierPath%3D9895*10021*%26lang%3Den-US&ei=Ff6jUbqcFsuhyAHPgYHICQ&bvm=bv.47008514,d.aWc&psig=AFQjCNGOKNAjEyuP3KOct0CUH6jTE7EjBw&ust=1369788297324654

http://images.google.com/url?sa=i&source=images&cd=&cad=rja&docid=aSxU2YURMwWK4M&tbnid=W-OyzWWVBPeJTM:&ved=0CAgQjRwwAA&url=http%3A%2F%2Fwww.ptdudes.com%2F2009%2F11%2F03%2Ftoggle-tab-to-transient%2F&ei=Yf6jUZGxLIGMygGx4YCYAw&psig=AFQjCNFO7X-XoqWEZ2Qww835D_xQcehLtQ&ust=1369788385779373

I’d Like to buy the world a coke

http://www.youtube.com/watch?v=2msbfN81Gm0

World Wide

http://www.youtube.com/results?search_query=i%27d+like+to+buy+the+world+a+coke&oq=I%27d+Like+to+buy+&gs_l=youtube.3.0.0l10.742.11427.0.13683.19.11.2.6.7.0.136.1040.8j3.11.0...0.0...1ac.1.11.youtube.ADzMAPoIim0

Coca-Cola VS. Pespi-Cola

The cola wars

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=8iWVvTEkKjF9jM&tbnid=3TeXob0xRs-waM:&ved=0CAgQjRwwAA&url=http://www.joop.nl/media/detail/artikel/19995_naamswijziging_publieke_tv_zenders_npo_ontaardt_in_pr_ramp/&ei=ma-bUbyfH66PyAGkwIGoAQ&psig=AFQjCNGEx-UuB0MQsDkuA2SuRowcswpiLw&ust=1369243929564170

Diet Coke and New Coke1981: Diet Coke introduced as healthier soda drink

1985: Due to Pepsi competition Coke introduces New Coke with an new recipe, quickly becomes an unpopular move.

http://images.google.com/url?sa=i&rct=j&q=new+coke&source=images&cd=&docid=NiD7_El6XMvZbM&tbnid=Bz_yNIXWv9TOCM:&ved=0CAUQjRw&url=http%3A%2F%2Famericantreasuretour.blogspot.com%2F2013%2F04%2Fhave-new-coke-and-frown.html&ei=-QOkUYSDIMjQyAH52oHwCw&psig=AFQjCNGONUrIRliXLmQZOjLAitR0HjuduA&ust=1369789787580670

The 90’sAdvertisement Campaign “Always Coca-Cola” Partners with Olympic

Games, Fifa world cup, and NBA. Coca- ColaBecomes official soft drink of Nascar

Powerade sports drink and Disani water are added.

http://www.google.com/url?sa=i&source=images&cd=&cad=rja&docid=BElwBPowj98AoM&tbnid=dG_o_8wcnlPP3M:&ved=0CAgQjRwwAA&url=http%3A%2F%2Fmomminitup.com%2Frandom%2Folympaholic-love-coca-cola-8-pack-of-athletes%2F&ei=yAakUd6eC4rGygGpvIGYCw&psig=AFQjCNGJG47B3HUnT_2ZOUqGmXFpL9QUrw&ust=1369790536241018

http://www.google.com/url?sa=i&rct=j&q=powerade&source=images&cd=&cad=rja&docid=11pcpMx_hJ7CHM&tbnid=NIg7bWUW7xaE5M:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.ulsterrugby.com%2Fnews%2F4029.php&ei=LwekUcjVB-jkywHOsYGIDg&bvm=bv.47008514,d.aWc&psig=AFQjCNGPpl99VeszsLco8gTHMecoGQL7ug&ust=1369790634074829

http://www.google.com/url?sa=i&rct=j&q=always+coca+cola&source=images&cd=&cad=rja&docid=X_ddf1TnJthxtM&tbnid=AL0GAiwiS8dgWM:&ved=0CAUQjRw&url=http%3A%2F%2Fwww.dirjournal.com%2Finternet-journal%2Fthe-visual-tour-into-coca-cola-print-advertising%2F&ei=gAekUbbqDYWMyAHlz4H4AQ&bvm=bv.47008514,d.aWc&psig=AFQjCNH4Cr_Xmh0qSeNiWlgkejPDZYYssA&ust=1369790709180708

Coca-Cola Today• Has over 500 hundred brands

• Enjoyed in over 200 hundred countries

• 1.7 billion beverage servings sold daily

• Most Recognizable brand in the World 94% of people recognize red and white logo

creation - 1886

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