A step-by-step guide

Creating your next presentation

Required tools: Pen & paper

Define your audience1

Define your audience1Ask yourself the following questions:

• Who are they?

• Why are they here?

• What keeps them up at night?

• How can I solve their problem?

• How might they resist?

• How can I soften the resistance?

• What do I want them to do after the presentation?

Define the change2

Define your audience1You want your audience to undergo a change

in its perception of the subject you are presenting.

Define this change:

• What is their perception of my subject

at the moment?

• What do I want it to be at the end of my

presentation?

Brainstorming3

Define your audience1Jot down everything that comes to mind when

you think about your subject, including

personal stories, videos, quotations, facts,

figures, ideas, and so on.

Make each item a separate memo and free

associate, writing down every idea that comes

into your head.

Initial editing4

Define your audience1Start editing your ideas. Take into account the

amount of time you have for your presentation

and the change you want to create in your

audience.

Focus only on content that promotes that change.

Put everything else aside.

Story-boarding5

Define your audience1Arrange the content as if it was chapters in a story.

Remember, your audience is going on a journey.

At each point along the journey, you provide more

details that support the desired perception.

Make sure the details are in the right order. If they’re

not, you won’t get your point across.

Messaging6

Define your audience1Decide on the best way to convey each message –

in a slide, a question to the audience, a short video,

by bringing a tool to the stage, and so on.

I usually work with the table below:

Full text Main message How to convey it

Second editing7

Define your audience1This is the time to check whether or not some of

the content you thought was unnecessary might

be suitable after all. Or perhaps the other way

around – something you thought was a must,

now appears far less suitable than you thought.

Hands-on8

Define your audience1Now you can turn on your computer and prepare

your presentation using any software you like.

Editing is not over…9

Define your audience1There’s always room for fine tuning.

You might find that even after the presentation is

ready, you still may want to do some editing. And

that’'s fine. It’s even great!

It means your presentation is alive.

Follow these stepsand do your best. Good luck :)

www.present-station.co.il

shirlee@present-station.co.il