creating wealth for farmers - mdf - market … enriching lives by complete solution to farmers seed,...
TRANSCRIPT
Background
Enriching the quality of life
Agribusinesses
Enriching lives by complete solution
to farmers
Seed, fertilizer, crop protection, agri machinery, animal health, integrated poultry & Crop Exchange
Consumer Brands
Enriching lives by enriching home &
kitchen
Lifestyle improvement & personal care, purity in
food and protection
Logistics
Enriching lives by changing lifestyle
Exciting Customer & Shopping Experience
Pharmaceuticals
Enriching lives by quality healthcare
Capacity, coverage, new products & technology
Creating Wealth for Farmers
Bangladesh economy is primarily dependent on agriculture
Over 70% of the total population are directly or indirectly engaged in agricultural activities
Agriculture contributes about 18.4% of the country’s GDP
About 43.6% of the total labor force is directly employed in agriculture
Abundance of natural
resources Low productivity
Complete Solution
Germplasm
Soil Health Manage-
ment
Crop Protection
Farm Mechani-
zation
Integrated Livestock Manage-
ment
Market Linkage
Appropriate knowledge Quality input
Advanced farming practice
Prosperity through food security
Provide complete solution to the problem of the farmer to ensure the highest level of impact in their life and
lead to nation’s prosperity
Creating Wealth for Farmers
Crops loss productivity due to quality of seed
Use quality seed for better
production
Provide appropriate
quality of seed
Yield suffers due to absence of
balanced fertilizer
Use of micronutrient
and foliar fertilizer in
addition
Complete soil management
solution
Crops damaged by pests, weed and diseases
Protect crops from pests, weeds and diseases
Complete crop protection solution
High production cost due to traditional cultivation
Use of cost saving
mechanized agriculture technology
Complete Farm Mechanization with upgraded
human intervention
Deprived from fair price
Ensure fair price for farm output
Establish market linkage for
farmers
Huge gap between
demand and supply of protein
Increase the production of
protein
Integrated livestock solution
ACI Seed ACI Fertilizer ACI Crop Care ACI Motors ACI CropexACI Animal Health
Prob
lem
Solu
tion
AC
I Offe
r
ACI Seed•High yielding, hybrid and inbrid varieties of rice, cereal, vegetable, maize, cotton and oil seeds
ACI Fertilizer •New-technology supplementary fertilizers, plant growth regulators, deficiency corrector and organic fertilizers
ACI Crop Care & Public Health •Herbicides, insecticides, miticides and fungicides
ACI Motors •Tractors, power tillers, diesel engines, combined harvesters, rice transplanters, water pumps and manual power tillers and power threshers
ACI Cropex •Buys and sells daily necessary foods and animal foods and supplies agro-goods for agro-processing industry
ACI Animal Health•Poultry Biologics, Pharmaceuticals, Nutritional Products, DOC, and Feed for poultry, cattle & fish
Seed
Fertilizer
Motors
Crop Care
Cropex
Animal Health
Advanced Seed & Biotech Research for molecular & genetic research
Micro irrigation through Drip Irrigation Technology for efficient use of energy, water and fertilizer
R&D on Sustainable Contract Farming Model funded by UKAid& SIDA and implemented by PWC
Robot Vaccine and Bird Flu Vaccine
NEB Fertilizer for saving 50% Urea through Nitrogen Efficiency
Formulating Sulphur 90% in country’s only Sulphur Plant
BSMRAU
HDUST/ LU
BARI/BINA
DU
Variety Development & Technology transfer in Rice
Molecular breeding of salinity resistant wheat varieties
Development of HYV & hybrid varieties of rapeseed for coastal belt
Hexaploid Rapeseed and disease resistant varieties of vegetable
PVS: 30 Rice varieties, 10 wheat varieties, 25 rapeseed varieties, 20 OP & Hybrid maize varieties
R&D on Indigenous Potato Variety
PGR Collection, Documentation & Characterization
Tractor with ITL
Urea efficient fertilizer
with NEB
Vaccine with Ceva
Climate resilient
agri-culture
Breeding of hybrid vegetable in RDA
1st to introduce Summer Cauliflower &
Tomato
1st to introduce hybrid rice in Bangladesh
1st to introduce foliar fertilizer
1st to introduce Combine Harvester
1st to introduce Rice Transplanter
1st to introduce robotic vaccination
1st to introduce bird flu vaccine
1st to introduce input oriented contract
farming model
Customer Insight
• Marketing Research
• Field Force
Research & Development
• Lab Research • Field
Research
Trial
• Product Development Services (PDS) Trial
• Institutional Trial
Production
• Factory Production
• Field Production (Contract Farming)
ACI Competition
Large Farmers
External Influencer
External Influencer
Stockiest/ DistributorRetailer
Small Farmers
Environmental Social Political
Electronic & Press Media
Mobile Network
Partnership Promotion
Audio-visual Communication
Field Activation Program
Television, Radio Commercial, Newspaper
Voice Call, SMS & Internet based Communication
Partnership with DAE, Donor Agencies and NGOs
Drama, Solo Performance, Learning VDOs
Demonstration, Field Day, Farmer/ Retailer Training
BTL
ATL
Distribution Center
Dealer/ Stockiest
Retailer
Farmers
Central Warehouse
Dealer/ Showroom
Farmers
Distribution Center
Drug Store
Farmers
Seed Fertilizer Crop Protection
Agri Machineries
Animal Health
Distribution Center
Dealer/ Stockiest
Retailer
Farmers
Distribution Center
Dealer/ Stockiest
Retailer
Farmers
Company
Dealer/ Stockiest
Retailer
Farmer
Cre
dit S
ales
Cre
dit R
ecov
ery
Company
Dealer/ Stockiest
Retailer
Farmer
ACI Logistics ACI Foods ACI Pure Flour ACI Godrej Agrovet Pvt.
Ltd.
Grocery Retail Chains
Animal Feed Manufacturers
Agro-processors Exporters
ACI Cropex
ACI Seed ACI FertilizerACI Crop
Care & Public Health
ACI Motors ACI Animal Health
Small Farmers
Large Farmers Farm Owners Institutions Governments NGOs Donor
Agencies
Farm Input
Farm Output
Input for Value Addition
Country
Agriculture Sector
ACI
Farmers
Food Security GDP Prosperity
Technology Farming Practice Commercial Agriculture
Mission Trust Brand Equity
Economy Security Livelihood