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TRANSCRIPT
Creating Visual Content that Sparks Big Buzz
By Danielle Brigida
U.S. Fish and Wildlife Service Tom Koerner USFWS
I’m a Wildlife and Technology Geek
Thinking About Visual Communications
• What are your end goals?Specific Outcome? Clicks? Shares?
• What is the best type of image to visually communicate your message?Video? GIF? Image?
• What’s the Lifespan of Your Visual?Evergreen? Campaign? Immediately Relevant?
Give Yourself Time…
To search for the right (legal!) image
Where do you find legal inspiration?
• Creative Commons search
• Government and public domain photos
• Community driven – Make a request!
• Morguefile.com
• Stock photography
• Staff
• Photo Contests
• http://list.ly/list/703-free-stock-or-low-cost-image-sites
Case Study 1: Use Images to Include Others
Tip: Don’t Share Visuals with
Over 20% Text
Repurpose, Alter, & Crowdsource
Reintroduce Content
Case Study 2: Use Visuals to Interpret Information
Educational Visuals As Evergreen Content
Case Study 3: Make the Most Out of Your Visuals
Original
Identify Opportunities
Livestream, Periscope and More:
Use Social Search to Find Inspiration
Pinterest Search
Visuals Can Add So Much Context
Extend the Lifespan andMake it Digital
Add Visual Elements to Your Site With Proper Meta Data
Test How Your Images Share
Keep Things Light and Useful
Learn the Image Sizes and Shapes forEach Network
Instagram Tips
• Listen to keywords and hashtags
• Leverage events and on-the-ground work
• We take the fun/beautiful approach
• Make the most of trends
• Create content based on popular content
Using Instagram to Listen
• Iconosquare
• Tagboard
• Hashatit
Meet Photographers of Your Subject
Iconosquare: Instagram Tracking
Search Location on Instagram for Next Steps in Outreach:
@USFWS Instagram
About USFWS Instagram
Awesome Screenshot:
Never Forget Your Goals
Inspire Americans To Protect Wildlife For Our
Children’s future
PhotographsGetting
OutdoorsWatching for
Wildlife
Flickr
National Wildlife Photo Contest
Instagram - #WildlifeSelfies
Questions?
Danielle Brigida
National Social Media Manager
U.S. Fish and Wildlife Service
@USFWS or @starfocus
[email protected] N, Flickr