creating visual content: how to make pictures and text look good together

15

Upload: arlene-taveroff

Post on 14-Jul-2015

430 views

Category:

Small Business & Entrepreneurship


2 download

TRANSCRIPT

Everyone is having fun with visual content: picture quotes and postcards are everywhere!

But making do it yourself stuff look professional is not so easy…

You have 3 seconds to grab attention - or lose it!

Here’s how to create magic!

Place text in a non-busy part of the image. And make sure the image illustrates the message. It’s not there to just look pretty.

Another image that amplifies the message. Notice the black box that makes reading the text easier.

Text boxes can help separate the words from the image. Again notice how the image and text support each other.

The poster look sometimes works well when adding text to a busy image.

The less text the better! White space frames your message and allows it to breathe.

Can your text become part of the image, instead of merely being plastered on top of it?

A dark, plain sky is sometimes a good place for text.

Keep things simple, unexpected and arresting!

Use images that appeal to emotions!