creating value instead of deliverables
DESCRIPTION
A cautionary tale describing how even the most structured and methodological UX process can fail if the process ends with a deliverable. It advocates for a process where big innovative projects are split up into smaller projects and brought to marked much faster.TRANSCRIPT
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Creating value instead of deliverables
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The great UX process !
- A cautionary tale
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The story of how a UX’er went to LA
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It stared out as a true fairy tale
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How I felt
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My back yard
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My office
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My car
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The full UX process
Competitor analysis
Heuristic analysis
SEO strategy
Observations
Stakeholder interviews
Ideation workshopsUser interviews
Contextual inquiry
Personas
User Journeys
Concept modelsSurveys
PrototypingThink aloud tests
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How I felt
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Informed ideation
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The process
5 weeks of ethnography and research
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The process
3 weeks of ideation
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The process
5 weeks of production
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The process
2 weeks of user testing
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The process
1 week of documentation
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How I felt
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A product that blasted them into the future
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How I feel now
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The product that never was
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So what happened
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The UX process
Listen Ideate Build Measure Implement
The UX process
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Reasons things went sour
A very visionary CEOThe tech team and the organisation could
not support the envisioned conceptToo huge a leap for the customers
A great roadmap - but not a realistic one
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How we could have realised the vision
Earlier tests of hypothesisContinuous QA and sparring instead of handing over
deliverablesPhasing new elements. Evolution instead of revolution
Included change management in the process
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From UX process to product process
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The process
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The good, the bad and the non-existing
Not working
Working
Didn’t get built
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What NOT to do?
Create extensive 1-1 prototypesOver document
Create everything at once
Expect to be right
Trust your research as truths
Work in a UX process