creating value in the cloud
DESCRIPTION
Presentation from SIIA All About the Cloud Conference from Intuit CTO Tayloe Stansbury. Creating Value in the CloudWhat we believe it takes to build a successful cloud businessTRANSCRIPT
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You know us for
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Did you know…
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ABILENE ABILENE ABILENE ABILENE
Of the 20M who prepared their taxes using TurboTax..
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ABILENE ABILENE ABILENE ABILENE
Two thirds used TurboTax Online
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Reinventing tax prep
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More than 7M small business customers using a variety of software and services
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Power online banking for 9.2M people through 1,900 banks & credit unions
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This year’s estimated revenues
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$1B SaaS
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This year’s estimated revenues
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$1B SaaS contributing to a total of
$2B
connected services
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Creating Value in the Cloud
What we believe it takes to build a
successful cloud business
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Delight customers to create active users & promoters
Harness the power of an ecosystem
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Delight customers to create active users & promoters
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Active Users = More Value and Revenue
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Word of Mouth will Build Your Business
driver of new customer purchase of Intuit products #1
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Net Promoter Scores
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1. Would Recommend to a Friend?
Extremely Likely
Extremely Unlikely
Neutral
0 1 2 3 4 5 6 7 8 9 10
Detractor Passive Promoter
Net Promoter Score
= % Promoter % Detractor
2. Why?
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Mission: Why we exist as a company. . .
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…and those who serve them
We serve these end customers
Consumers Small Business
Accountants Financial
Institutions
Health Care
Players
Financial… making & saving
money, grow & profit
“Better Money Outcomes”
Productivity… turning drudgery
into time for what matters most
Compliance… without even
having to think about it
Confidence… from the wisdom &
experience of others
To be a premier innovative growth company that improves our customers’ financial lives so profoundly…
they can’t imagine going back to the old way
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Customer Driven Innovation
Find an Important
Customer Problem that’s Unsolved
That We Can Solve Well
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Design for Delight
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Observe and interview customers
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Study the solutions they’ve created
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To understand
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Bring them into the design process
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Put experiments in their hands
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IntuitLabs.com
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Listen and engage
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Test
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2010 2006
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Delight customers to create active users & promoters
• Walk in the customers’ shoes
• Listen and engage
• Bring the customer into the development process
• Test
• Measure
Summary
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Harness the power of an ecosystem
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Harness the power of an ecosystem
Unleashing value and innovation
data / user contribution / developers
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Harness the power of an ecosystem
Unleashing value and innovation
data / user contribution / developers
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Harness the power of an ecosystem
Unleashing value and innovation
data / user contribution / developers
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Harness the power of an ecosystem
Unleashing value and innovation
data / user contribution / developers
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Intuit Partner Platform
Developers
“I have a great business idea”
End Users
“I have real business needs”
Intuit Partner Platform
“I want to serve & benefit From the whole ecosystem”
Intuit and 3rd party developers build successful business together
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code.intuit.com
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Harness the power of an ecosystem
• Build on your strengths and focus on your value
• Unleash value and innovation
through data and user contribution
Summary
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Delight customers to create active users & promoters
Harness the power of an ecosystem
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Improve our customers’ financial lives so profoundly… they can’t imagine going back to the old way